【摘要】：中國(guó)電影誕生至今,已有百余年歷史,期間經(jīng)歷了一波三折的發(fā)展。本文重點(diǎn)探究了中國(guó)電影當(dāng)下發(fā)展的趨勢(shì),以及制約其發(fā)展的因素。針對(duì)這些問題,提出了通過品牌戰(zhàn)略來確保中國(guó)電影未來可持續(xù)發(fā)展的相關(guān)建議。
[Abstract]:Chinese film has a history of more than 100 years since it was born, and has experienced a series of twists and turns. This paper focuses on the current trend of Chinese film development, as well as the factors restricting its development. Aiming at these problems, this paper puts forward some suggestions on how to ensure the sustainable development of Chinese film in the future through brand strategy.
【作者單位】： 河南大學(xué)影視藝術(shù)研究所;
【分類號(hào)】：J905
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本文編號(hào)：2422038