【摘要】：IP熱潮的興起標志著中國商業(yè)電影邁入了一個新的階段,正在逐漸走向成熟,越來越多的網(wǎng)絡(luò)文學(xué)被改編成電影,也標志著觀眾對通俗文化的消費需求日益增加,受眾欣賞趣味的變化直接導(dǎo)致新類型電影對市場的補充。電影《盜墓筆記》改編自南派三叔的同名小說,是一部主打視覺特效的國產(chǎn)商業(yè)大片,上映后其改編劇情和視覺呈現(xiàn)飽受詬病,但該片無論是前期策劃宣傳還是整體表現(xiàn)的商業(yè)藝術(shù)特征,都十分符合時下觀眾的審美取向,也代表了當(dāng)前國產(chǎn)大片商業(yè)藝術(shù)的較高水準。
[Abstract]:The rise of IP indicates that Chinese commercial films have entered a new stage and are gradually maturing. More and more online literature has been adapted into films, and the consumer demand for popular culture has been increasing day by day. Audience appreciation of the changes in interest directly lead to the new type of film to supplement the market. The film "Tomb Theft Notes" is adapted from the novel of the same name by the third Uncle of the Southern School. It is a domestic commercial blockbuster that focuses on visual special effects. After its release, its adaptation plot and visual presentation have been criticized. However, the commercial art characteristics of the film, both in the early stage of planning and propaganda or in the overall performance, are very consistent with the aesthetic orientation of the audience, and also represent the high standard of the commercial art of the current domestic blockbuster.
【作者單位】： 吉林建筑大學(xué);
【分類號】：J905
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本文編號：2413577