高校宣傳片的創(chuàng)意缺失:現(xiàn)狀、原因及策略
發(fā)布時間：2019-01-09 14:54
【摘要】：創(chuàng)意缺失成為當前高校宣傳片創(chuàng)作的普遍現(xiàn)象,具體表現(xiàn)為創(chuàng)作模式相似、影像元素雷同及"信息質(zhì)"低等。本文對高校宣傳片創(chuàng)意缺失的原因進行分析,并從創(chuàng)意原則、創(chuàng)意特征等方面分析了提升高校宣傳片創(chuàng)意的策略。
[Abstract]:The lack of creativity has become a common phenomenon in the creation of propaganda films in colleges and universities at present, which is manifested in the similarity of creation modes, the similarity of image elements and the low quality of information. This paper analyzes the reasons for the lack of creativity of the propaganda film in colleges and universities, and analyzes the strategies to promote the creativity of the propaganda film in colleges and universities from the aspects of creative principles and creative characteristics.
【作者單位】： 江漢大學武漢語言文化研究中心;
【基金】：江漢大學2015年研究生教育教學改革研究項目:“新媒體背景下提高江漢大學研究生招生宣傳有效性方案研究”
【分類號】：G647;J959
本文編號：2405771
[Abstract]:The lack of creativity has become a common phenomenon in the creation of propaganda films in colleges and universities at present, which is manifested in the similarity of creation modes, the similarity of image elements and the low quality of information. This paper analyzes the reasons for the lack of creativity of the propaganda film in colleges and universities, and analyzes the strategies to promote the creativity of the propaganda film in colleges and universities from the aspects of creative principles and creative characteristics.
【作者單位】： 江漢大學武漢語言文化研究中心;
【基金】：江漢大學2015年研究生教育教學改革研究項目:“新媒體背景下提高江漢大學研究生招生宣傳有效性方案研究”
【分類號】：G647;J959
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1 黃松劍;;淺析數(shù)字特效在高校宣傳片中的應(yīng)用[J];文教資料;2013年04期
，本文編號：2405771
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