【摘要】：本文聚焦《羋月傳》熱播熱議中存在的問題,重點(diǎn)解讀在《羋月傳》高收視低評價(jià)現(xiàn)實(shí)中觀眾的角色、地位和身份。文章從以下四點(diǎn)具體展開:一、收視率追逐中觀眾的角色:被出賣的觀眾;二、"皇帝的新裝"的隱喻:期待敢說真話的孩子喚醒大家;三、從廣告到影視熱點(diǎn):中國大眾正在經(jīng)歷媒體的深度催眠;四、浮士德式的難題:如何不靠出賣靈魂獲得快樂。本文揭示中國當(dāng)代傳媒現(xiàn)狀中影視觀眾正從感性迷失走向理性回歸,呼吁傳媒制作、傳播方關(guān)注觀眾的真實(shí)需求,以誠信著力打造品牌,告別現(xiàn)象級(jí),提升文化產(chǎn)品的能量級(jí),構(gòu)建影視傳媒的良性生態(tài)格局。
[Abstract]:This paper focuses on the problems existing in the hot talk of "Mi Yue", focusing on the interpretation of the audience's role, status and identity in the reality of high ratings and low ratings. The article starts from the following four points: first, the audience's role in the ratings chase: the betrayed audience; second, the metaphor of "the Emperor's New dress": the children who expect to dare to tell the truth awaken everyone; Third, from advertising to film and television hot spots: the Chinese public is experiencing the deep hypnosis of the media; fourth, the Faustian dilemma: how to obtain happiness without selling the soul. This paper reveals that the film and television audience in the present situation of Chinese contemporary media is moving from perceptual loss to rational return, and appeals to the media producers and communicators to pay attention to the real needs of the audience, to build the brand with good faith, to bid farewell to the phenomenon level, and to upgrade the energy level of cultural products. Construct the benign ecological pattern of film and television media.
【作者單位】： 中國傳媒大學(xué)藝術(shù)學(xué)部;
【分類號(hào)】：J905

【相似文獻(xiàn)】

相關(guān)期刊論文 前3條

1 郭成龍;;淺論西方文本中浮士德難題的體現(xiàn)及演變[J];劍南文學(xué)(經(jīng)典教苑);2012年07期

2 費(fèi)曉夢;;前進(jìn)中的“浮士德”——從《浮士德》看人類思想發(fā)展的歷程[J];戲劇之家(上半月);2013年11期

3 ;[J];;年期

相關(guān)重要報(bào)紙文章 前1條

1 ;天才與僭越者[N];華夏時(shí)報(bào);2014年

相關(guān)碩士學(xué)位論文 前1條

1 楊倩;從精神分析角度看浮士德難題在王爾德童話中的體現(xiàn)[D];西安電子科技大學(xué);2012年

，

本文編號(hào)：2330152