論日韓電視劇的“文化販賣”及啟示
發(fā)布時(shí)間：2018-11-11 14:14
【摘要】：作為一衣帶水的友鄰之邦，日本、韓國自古以來就是與我國往來極其密切的國家，在文化、科技、思想等各個(gè)方面有著一脈相承的歷史淵源。源自古代中國的“漢文化”是日本、韓國自建國以來就賴以生存和發(fā)展的基石。古代中國無疑是日韓兩國的啟蒙和榜樣。 隨著人類社會(huì)的發(fā)展，日韓兩國先一步接觸了西方先進(jìn)文化，，并將其與源自我國的“漢文化”不斷融合，從而形成了具有本民族特色、在某些方面更為先進(jìn)的日韓“本土文化”，中國不再是高高在上的先驅(qū)者。自改革開放以來，隨著我國一天天走向世界，人們的注意力更多的放在了經(jīng)濟(jì)領(lǐng)域，卻淡忘了對(duì)中國本土文化的保護(hù)和傳承。中國本土文化正在不知不覺中“丟失”。因此，隨著日韓綜合國力的增強(qiáng)和對(duì)本土文化的極高重視，日韓本土文化逐漸蔓延至我國，有人將其稱之為“文化反哺”現(xiàn)象。由“日流”“韓流”在我國的風(fēng)靡可以看出，日韓本土文化在中國找到了發(fā)芽滋長的廣博沃土是不爭的事實(shí)。 加拿大傳播學(xué)巨匠赫百特·馬歇爾·麥克盧漢的“媒介即信息”這一觀點(diǎn)鮮明的指出了傳播手段的重要性。傳播手段是文化傳播得以實(shí)現(xiàn)的一個(gè)重要條件。作為鏡像語言，電視劇憑借其具象、直接、多維、動(dòng)態(tài)、不受時(shí)空限制等優(yōu)點(diǎn)廣泛滲透到了人們的生活當(dāng)中。因此，在我國具有廣大受眾基礎(chǔ)的日本電視劇和韓國電視劇無疑是重要的文化傳播手段，是將日韓本土文化“販賣”至我國的重要途徑，也是“文化反哺”的一個(gè)重要分支。日韓電視劇成功進(jìn)行“文化販賣”，使觀眾在接受娛樂的同時(shí)，也接受了劇中的文化熏陶。因此，對(duì)日韓電視劇的研究是非常重要和必要的。 筆者通過觀看大量日本電視劇和韓國電視劇，閱讀相關(guān)文獻(xiàn)和資料，認(rèn)為日韓電視劇之所以能夠成為“文化販賣”方式，與其本身的高制作水準(zhǔn)、日韓兩國對(duì)本土文化的重視和網(wǎng)絡(luò)媒體的發(fā)展是分不開的，并且“文化販賣”具有立足傳統(tǒng)、聚焦精神、重視娛樂、專注時(shí)尚的“販賣”特點(diǎn)。 日韓電視劇“文化販賣”的成功也在一定程度上帶動(dòng)了相關(guān)產(chǎn)業(yè)的發(fā)展，當(dāng)觀眾對(duì)日韓電視劇的狂熱由精神層面延伸至物質(zhì)層面，劇中的服裝、飾品，甚至拍攝地點(diǎn)，都會(huì)成為觀眾消費(fèi)的對(duì)象。因此，日韓電視劇在我國可謂名利雙收：既宣傳了本土文化，又拉動(dòng)了相關(guān)產(chǎn)業(yè)的發(fā)展。 本文將采用列舉實(shí)例、緒論結(jié)合的方法，著重對(duì)日韓電視劇的“文化販賣”進(jìn)行分析，并結(jié)合我國電視劇產(chǎn)業(yè)現(xiàn)狀展望其今后的發(fā)展方向。此次研究，旨在喚起我國對(duì)本土文化的重視和對(duì)外來文化“入侵”的警惕，并尋求將電視劇和本土文化有機(jī)結(jié)合的方法，在提升我國電視劇文化內(nèi)涵的同時(shí)，使其成為傳播我國本土文化的有力手段，變“文化反哺”為“文化互補(bǔ)”，為宣傳和普及我國本土文化開辟一條新的道路。
[Abstract]:As a neighboring country, Japan and South Korea have had close contact with our country since ancient times, and have the same historical origin in culture, science and technology, thought and so on. Han culture, originated from ancient China, is the cornerstone of Japan and South Korea's survival and development since the founding of the people's Republic of Korea. There is no doubt that ancient China was the enlightenment and example of Japan and South Korea. With the development of human society, Japan and South Korea have first come into contact with the advanced western culture, and merged it with the "Han culture", which originated from our country, thus forming its own national characteristics. In some ways, the more advanced Japanese and South Korean "local culture," China is no longer a high-ranking pioneer. Since the reform and opening to the outside world, people pay more attention to the economic field, but forget the protection and inheritance of Chinese native culture. Chinese native culture is being unwittingly "lost". Therefore, with the strengthening of the comprehensive national strength of Japan and South Korea and the high attention to the native culture, the native culture of Japan and Korea has gradually spread to our country, which has been called the phenomenon of "cultural backfeeding". From the popularity of "Japanese current" and "Korean current" in our country, it is indisputable that the native culture of Japan and South Korea has found a fertile and fertile land in China. Herbert Marshall McLuhan, a great Canadian communicator, points out the importance of means of communication. Means of communication is an important condition for the realization of cultural communication. As a mirror language, TV plays have been widely permeated into people's lives with its advantages of concrete, direct, multidimensional, dynamic and free from time and space. Therefore, Japanese TV dramas and Korean TV dramas, which have a broad audience base in our country, are undoubtedly an important means of cultural communication, an important way to "sell" Japanese and Korean local culture to our country, and an important branch of "cultural feedback". Japanese and South Korean TV series successfully "cultural trafficking", so that the audience in the entertainment, but also accepted the cultural edification of the play. Therefore, the study of Japanese and Korean TV plays is very important and necessary. By watching a large number of Japanese and Korean TV dramas and reading relevant documents and materials, the author thinks that the reason why Japanese and Korean TV dramas can become "cultural trafficking" means, rather than their own high production standards, Japan and South Korea attach importance to local culture and the development of network media is inseparable, and "cultural trafficking" has the characteristics of "selling" based on tradition, focusing on the spirit of entertainment and focusing on fashion. The success of the Japanese-South Korean TV series "Cultural trafficking" has also led to the development of related industries to a certain extent. When the audience's enthusiasm for Japanese and Korean TV shows extends from the spiritual level to the material level, the costumes, ornaments, and even shooting sites of the play. Will become the audience consumption object. Therefore, Japanese and Korean TV dramas in our country can be described as both fame and fortune: it not only propagandizes local culture, but also stimulates the development of related industries. This paper will adopt the method of enumerating examples and combining the introduction to analyze the "cultural trafficking" of Japanese and Korean TV dramas, and look forward to its future development direction according to the present situation of TV series industry in our country. The purpose of this study is to arouse our country's awareness of local culture and its vigilance against "invasion" of foreign cultures, and to seek ways to combine TV dramas with local cultures in order to promote the cultural connotation of Chinese TV dramas at the same time. Making it a powerful means of spreading our native culture, changing "culture back feeding" to "culture complementation" opens a new way for propagating and popularizing our native culture.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J905;G112
本文編號(hào)：2325075
[Abstract]:As a neighboring country, Japan and South Korea have had close contact with our country since ancient times, and have the same historical origin in culture, science and technology, thought and so on. Han culture, originated from ancient China, is the cornerstone of Japan and South Korea's survival and development since the founding of the people's Republic of Korea. There is no doubt that ancient China was the enlightenment and example of Japan and South Korea. With the development of human society, Japan and South Korea have first come into contact with the advanced western culture, and merged it with the "Han culture", which originated from our country, thus forming its own national characteristics. In some ways, the more advanced Japanese and South Korean "local culture," China is no longer a high-ranking pioneer. Since the reform and opening to the outside world, people pay more attention to the economic field, but forget the protection and inheritance of Chinese native culture. Chinese native culture is being unwittingly "lost". Therefore, with the strengthening of the comprehensive national strength of Japan and South Korea and the high attention to the native culture, the native culture of Japan and Korea has gradually spread to our country, which has been called the phenomenon of "cultural backfeeding". From the popularity of "Japanese current" and "Korean current" in our country, it is indisputable that the native culture of Japan and South Korea has found a fertile and fertile land in China. Herbert Marshall McLuhan, a great Canadian communicator, points out the importance of means of communication. Means of communication is an important condition for the realization of cultural communication. As a mirror language, TV plays have been widely permeated into people's lives with its advantages of concrete, direct, multidimensional, dynamic and free from time and space. Therefore, Japanese TV dramas and Korean TV dramas, which have a broad audience base in our country, are undoubtedly an important means of cultural communication, an important way to "sell" Japanese and Korean local culture to our country, and an important branch of "cultural feedback". Japanese and South Korean TV series successfully "cultural trafficking", so that the audience in the entertainment, but also accepted the cultural edification of the play. Therefore, the study of Japanese and Korean TV plays is very important and necessary. By watching a large number of Japanese and Korean TV dramas and reading relevant documents and materials, the author thinks that the reason why Japanese and Korean TV dramas can become "cultural trafficking" means, rather than their own high production standards, Japan and South Korea attach importance to local culture and the development of network media is inseparable, and "cultural trafficking" has the characteristics of "selling" based on tradition, focusing on the spirit of entertainment and focusing on fashion. The success of the Japanese-South Korean TV series "Cultural trafficking" has also led to the development of related industries to a certain extent. When the audience's enthusiasm for Japanese and Korean TV shows extends from the spiritual level to the material level, the costumes, ornaments, and even shooting sites of the play. Will become the audience consumption object. Therefore, Japanese and Korean TV dramas in our country can be described as both fame and fortune: it not only propagandizes local culture, but also stimulates the development of related industries. This paper will adopt the method of enumerating examples and combining the introduction to analyze the "cultural trafficking" of Japanese and Korean TV dramas, and look forward to its future development direction according to the present situation of TV series industry in our country. The purpose of this study is to arouse our country's awareness of local culture and its vigilance against "invasion" of foreign cultures, and to seek ways to combine TV dramas with local cultures in order to promote the cultural connotation of Chinese TV dramas at the same time. Making it a powerful means of spreading our native culture, changing "culture back feeding" to "culture complementation" opens a new way for propagating and popularizing our native culture.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J905;G112
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