【摘要】：導(dǎo)演徐靜蕾，先后導(dǎo)演了《我和爸爸》、《一個陌生女人的來信》、《夢想照進(jìn)現(xiàn)實》、《杜拉拉升職記》、《親密敵人》等五部影片，其中影片《杜拉拉升職記》是其文藝片向商業(yè)片的轉(zhuǎn)型之作，影片作為中國一部成功的都市影片為其它都市影片的制作提供了有效的借鑒形式。作為商業(yè)主流電影，不但傳達(dá)了一種勵志精神，而且影片通過恰當(dāng)營銷手段的運用，收獲了票房，是商業(yè)主流電影的成功范例。另外，影片《杜拉拉升職記》在影像藝術(shù)方面的特點彰顯了徐靜蕾的獨特導(dǎo)演風(fēng)格，十分具有研究價值。本論文將分四章對徐靜蕾電影《杜拉拉升職記》進(jìn)行研究。第一章從都市、女性、想象三個層面對影片進(jìn)行分析，影片采用了都市化的敘事模式，反映出都市快節(jié)奏的生活。在都市化的背景下，表達(dá)了女性自我身份的認(rèn)同與自我價值的實現(xiàn)。第二章探討影片《杜拉拉升職記》在鏡頭設(shè)計、聲音元素、構(gòu)圖色彩等方面的影像藝術(shù)特點。并與好萊塢影片進(jìn)行對比，凸顯影片對好萊塢影片的借鑒模仿，與徐靜蕾前期影片對比，凸顯徐靜蕾電影前后風(fēng)格的差異及對聲音元素、構(gòu)圖色彩等電影藝術(shù)元素的獨特運用。第三章從暢銷小說的改寫，影片的商業(yè)運作模式，導(dǎo)演及演員的明星效應(yīng)等三個角度來分析影片的商業(yè)文化語境。最后一章，探討《杜拉拉升職記》作為主流商業(yè)電影的意義。影片《杜拉拉升職記》不但在思想層面?zhèn)鬟_(dá)出一種勵志精神，更重要的是通過多樣化的宣傳方式、以“觀眾”和“市場”為核心的營銷策略，收獲票房，，實現(xiàn)了思想性與商業(yè)性的統(tǒng)一。
[Abstract]:Director Xu Jinglei has directed five films successively, such as "me and Dad", "A letter from an unfamiliar woman", "Dreams into reality", "Tu Lala's Promotion", "close Enemy", and so on. The film du Lala's Promotion is the transition of his literary and artistic films to commercial films. As a successful urban film in China, the film provides an effective form of reference for the production of other urban films. As a commercial mainstream film, it not only conveys a kind of inspirational spirit, but also obtains the box office through the use of appropriate marketing means, which is a successful example of commercial mainstream film. In addition, the film du Lala's Promotion shows Xu Jinglei's unique style of directing and is of great research value. This thesis will be divided into four chapters to study Xu Jinglei film du Lala's Promotion. The first chapter analyzes the film from three aspects of city, female and imagination. The film adopts the narrative mode of urbanization and reflects the fast-paced life of the city. Under the background of urbanization, it expresses the identity of female self-identity and the realization of self-value. The second chapter discusses the artistic features of the film, such as lens design, sound elements, color composition and so on. In contrast with Hollywood film, it highlights the reference and imitation of Hollywood film, contrasts with earlier film of Xu Jinglei, highlights the difference of style before and after Xu Jinglei film and the unique application of artistic elements such as sound element, composition color and so on. The third chapter analyzes the commercial cultural context of the film from the three angles of rewriting the best-selling novel, the commercial operation mode of the film, the star effect of the director and the actor. The last chapter discusses the significance of du Lala's promotion as a mainstream commercial film. The film "Tu Lala's Promotion" not only conveys an inspirational spirit at the ideological level, but more importantly, through a variety of propaganda methods, the marketing strategy with "audience" and "Market" as the core, to harvest the box office. Realize the unity of ideological and commercial.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905

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