【摘要】：正縱觀視聽新媒體的演進(jìn)過程,可以發(fā)現(xiàn),其主要是依靠媒體功能創(chuàng)新、技術(shù)創(chuàng)新和市場創(chuàng)新三個(gè)輪子推進(jìn)的。從實(shí)踐來看,媒體功能主要由四個(gè)模塊構(gòu)成,即輿論導(dǎo)向功能、價(jià)值導(dǎo)向功能、文化傳承創(chuàng)新功能、信息與娛樂服務(wù)近年來,視聽新媒體快速成長,已成為全球媒體發(fā)展主旋律,中國尤甚。視聽新媒體行業(yè)一派"鶯飛草長"氣象,既沖擊著媒體的舊
[Abstract]:Looking at the evolution process of audio-visual new media, we can find that it mainly depends on three wheels: media function innovation, technology innovation and market innovation. In practice, the media function is mainly composed of four modules, namely, the public opinion oriented function, the value-oriented function, the cultural heritage and innovation function, the information and entertainment services, and the rapid growth of the audio-visual new media in recent years. Has become the main theme of global media development, especially in China. The Audio-visual New Media Industry is full of "warbler and grass growth", which impacts on the old media.
【作者單位】： 國家新聞出版廣電總局發(fā)展研究中心;
【分類號】：G229.2;J992
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本文編號：2298866