論《鄉(xiāng)村愛情》電視劇對東北鄉(xiāng)土文化的傳播
發(fā)布時間：2018-10-23 08:29
【摘要】：由本山傳媒制作的《鄉(xiāng)村愛情》系列電視劇自2006年開播至今已在熒屏活躍7年有余，，《鄉(xiāng)村愛情》系列電視劇通過對鄉(xiāng)村生活進行深入的觀察，對鄉(xiāng)村群眾的價值觀念和婚戀觀念進行精準(zhǔn)的把握，對農(nóng)村青年奮斗歷程進行另類的描述在電視劇市場上獨樹一幟，受眾群基礎(chǔ)扎實，反響熱烈。總體而言，《鄉(xiāng)村愛情》系列電視劇對地域性電視劇的市場拓展和受眾的心理都產(chǎn)生了一定的影響，在此基礎(chǔ)上，該系列電視劇帶來了一場特殊的東北鄉(xiāng)土文化傳播風(fēng)潮，從而引發(fā)地域性文化如何在大眾文化中有效傳播的思考。 本論文展示了《鄉(xiāng)村愛情》系列電視劇取得成功的原因，總結(jié)了《鄉(xiāng)村愛情》系列電視劇對東北鄉(xiāng)土文化的正面?zhèn)鞑r值，之后通過分析該系列劇的傳播效果和價值，結(jié)合電視劇傳播東北鄉(xiāng)土文化的弊端和誤區(qū)，總結(jié)出地域性電視劇與地域文化的良性互動策略。 文章首先對東北鄉(xiāng)土文化、本山傳媒和《鄉(xiāng)村愛情》系列電視劇的傳播現(xiàn)狀進行了介紹和展示，之后借由本山傳媒在舞臺、影視表演和商業(yè)活動等方面的鮮明特點，結(jié)合其對東北地域優(yōu)勢文化資源的利用，總結(jié)出《鄉(xiāng)村愛情》系列電視劇能引發(fā)全國受眾對東北鄉(xiāng)土文化接受和認(rèn)同的原因。 其次，就《鄉(xiāng)村愛情》系列電視劇在傳播東北鄉(xiāng)土文化內(nèi)容加以論述,總結(jié)出承載著地域文化符號的《鄉(xiāng)村愛情》在傳達東北鄉(xiāng)土文化的人文風(fēng)情、精神思想、經(jīng)濟發(fā)展等方面的正面作用。本文還對《鄉(xiāng)村愛情》系列電視劇在東北鄉(xiāng)土文化傳播方面的效果和影響力加以說明，在此基礎(chǔ)上分析了承載著東北精神內(nèi)涵的《鄉(xiāng)村愛情》系列電視劇在傳播東北鄉(xiāng)土文化方面的瓶頸和負面影響。 最后，由此對地域文化的影視劇傳播方式進行了前瞻，總結(jié)出在正確認(rèn)識影視劇與地域文化的關(guān)系的前提下，以電視劇為傳播載體的地域文化如何實現(xiàn)最廣泛的群眾認(rèn)同，地域電視劇如何最大程度地傳播地域文化中的積極元素。
[Abstract]:The series of "Rural Love" produced by Benshan Media has been active on the screen for more than seven years since it was broadcast in 2006. The series of TV dramas have made in-depth observations on rural life. The values of rural people and the concept of love and marriage are accurately grasped, the rural youth struggle process of alternative description in the TV drama market unique, the audience base solid, enthusiastic response. In general, the series of TV series "Rural Love" has had a certain impact on the market expansion of regional TV dramas and the psychology of the audiences. On this basis, the series has brought about a special wave of dissemination of local culture in the Northeast. So as to cause the regional culture in the mass culture effective dissemination of thinking. This paper shows the reasons for the success of "Rural Love" series, summarizes the positive communication value of "Rural Love" series to the local culture in Northeast China, and then analyzes the communication effect and value of the series. Combined with the disadvantages and misunderstandings of TV dramas in spreading northeast local culture, this paper sums up the positive interactive strategies between regional TV dramas and regional cultures. The article first introduces and displays the present situation of the dissemination of the northeast local culture, Benshan media and the series of TV dramas "Rural Love", and then makes use of the distinctive characteristics of Benshan Media in the fields of stage, film and television performances and commercial activities, etc. Combined with the utilization of the dominant cultural resources in Northeast China, this paper sums up the reasons why the series of TV series "Rural Love" can cause the national audience to accept and identify with the local culture of Northeast China. Secondly, it discusses the content of "Rural Love" series in spreading the northeast local culture, and concludes that "Rural Love", which bears the symbol of regional culture, conveys the humanistic customs and spiritual thoughts of the Northeast vernacular culture. The positive role of economic development and so on. This paper also explains the effect and influence of the series of TV dramas on the dissemination of local culture in Northeast China. On this basis, this paper analyzes the bottleneck and negative influence of the series of TV dramas "Rural Love", which carries the spiritual connotation of Northeast China, in spreading the local culture in Northeast China. Finally, this paper looks forward to the dissemination mode of regional culture, sums up how to realize the most extensive mass identity with the TV series as the carrier of regional culture under the premise of correctly understanding the relationship between film and television drama and regional culture. How to spread the positive elements of regional culture to the maximum extent?
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905
本文編號：2288693
[Abstract]:The series of "Rural Love" produced by Benshan Media has been active on the screen for more than seven years since it was broadcast in 2006. The series of TV dramas have made in-depth observations on rural life. The values of rural people and the concept of love and marriage are accurately grasped, the rural youth struggle process of alternative description in the TV drama market unique, the audience base solid, enthusiastic response. In general, the series of TV series "Rural Love" has had a certain impact on the market expansion of regional TV dramas and the psychology of the audiences. On this basis, the series has brought about a special wave of dissemination of local culture in the Northeast. So as to cause the regional culture in the mass culture effective dissemination of thinking. This paper shows the reasons for the success of "Rural Love" series, summarizes the positive communication value of "Rural Love" series to the local culture in Northeast China, and then analyzes the communication effect and value of the series. Combined with the disadvantages and misunderstandings of TV dramas in spreading northeast local culture, this paper sums up the positive interactive strategies between regional TV dramas and regional cultures. The article first introduces and displays the present situation of the dissemination of the northeast local culture, Benshan media and the series of TV dramas "Rural Love", and then makes use of the distinctive characteristics of Benshan Media in the fields of stage, film and television performances and commercial activities, etc. Combined with the utilization of the dominant cultural resources in Northeast China, this paper sums up the reasons why the series of TV series "Rural Love" can cause the national audience to accept and identify with the local culture of Northeast China. Secondly, it discusses the content of "Rural Love" series in spreading the northeast local culture, and concludes that "Rural Love", which bears the symbol of regional culture, conveys the humanistic customs and spiritual thoughts of the Northeast vernacular culture. The positive role of economic development and so on. This paper also explains the effect and influence of the series of TV dramas on the dissemination of local culture in Northeast China. On this basis, this paper analyzes the bottleneck and negative influence of the series of TV dramas "Rural Love", which carries the spiritual connotation of Northeast China, in spreading the local culture in Northeast China. Finally, this paper looks forward to the dissemination mode of regional culture, sums up how to realize the most extensive mass identity with the TV series as the carrier of regional culture under the premise of correctly understanding the relationship between film and television drama and regional culture. How to spread the positive elements of regional culture to the maximum extent?
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J905
【參考文獻】
相關(guān)期刊論文 前1條
1 殷曉峰;李誠固;王穎;;東北地域文化對區(qū)域經(jīng)濟發(fā)展的影響研究[J];東北師大學(xué)報(哲學(xué)社會科學(xué)版);2010年06期
本文編號：2288693
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