【摘要】：迄今為止，在中國(guó)大陸主要電視頻道黃金時(shí)段播出的電視劇中，家庭倫理電視劇依然是主要的題材類型。家庭倫理劇偏好從家庭敘事角度講解故事，使其成為最能彰顯中國(guó)文化特點(diǎn)，也最具生命力的題材類型。然而，由于市場(chǎng)對(duì)家庭倫理劇的極力追捧，導(dǎo)致現(xiàn)今電視屏幕上出現(xiàn)一大批良莠不齊的家庭倫理劇。 基于我國(guó)家庭倫理劇的發(fā)展現(xiàn)狀，本人將從收視角度對(duì)國(guó)產(chǎn)家庭倫理劇進(jìn)行研究。第一章從作為類型電視劇的家庭倫理劇的概念著手，分析一下家庭倫理劇的市場(chǎng)份額和社會(huì)影響。第二章首先從家庭倫理劇的本體出發(fā)，對(duì)其題材特點(diǎn)和敘述策略進(jìn)行分析，然后，再?gòu)氖鼙妼W(xué)角度著重研究一下家庭倫理劇的傳統(tǒng)主流受眾和新媒體潛力受眾。第三章從接受學(xué)的收視率角度分析影響家庭倫理劇收視的各種內(nèi)外在因素，這一章主要以熱播電視劇收視率實(shí)例分析為主，在對(duì)電視劇故事本身進(jìn)行探討時(shí)，也對(duì)影響收視率的各種外在因素進(jìn)行解析。第四章則是從文化角度出發(fā)，，面對(duì)當(dāng)今家庭倫理劇市場(chǎng)的迷茫困惑，探討如何做口碑、收視雙贏，具有中國(guó)特色的家庭倫理劇。
[Abstract]:Up to now, family ethics TV series is still the main subject matter in prime-time TV series broadcast by major TV channels in mainland China. Family ethics plays prefer to explain the story from the angle of family narration, which makes it become the most outstanding Chinese culture characteristic, also has the most vitality theme type. However, the popularity of family ethics plays in the market has led to the emergence of a large number of good and bad family ethics plays on the television screen. Based on the development of family ethics drama in China, I will study the family ethics drama from the point of view. The first chapter analyzes the market share and social influence of family ethics drama from the concept of family ethics drama as a type of TV drama. The second chapter starts from the Noumenon of family ethics drama, analyzes its theme characteristics and narrative strategies, and then focuses on the traditional mainstream audience and new media potential audience of family ethics drama from the perspective of audience theory. The third chapter analyzes all kinds of internal and external factors that affect the family ethics drama viewing from the perspective of reception study. This chapter mainly analyzes the ratings of popular TV series, and discusses the TV drama story itself. It also analyzes the external factors that affect the ratings. The fourth chapter is from the cultural point of view, facing the confusion of family ethics drama market, discusses how to do word of mouth, viewing win-win, with Chinese characteristics of family ethics drama.
【學(xué)位授予單位】：上海師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J905

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 戴清;;近年家庭倫理電視劇的敘事結(jié)構(gòu)分析[J];中國(guó)電視;2007年08期

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