從文化視角論中國(guó)當(dāng)代動(dòng)畫的發(fā)展困境
發(fā)布時(shí)間：2018-09-10 11:57
【摘要】：20世紀(jì)后半葉，全球化逐漸成為學(xué)術(shù)界所關(guān)注的熱點(diǎn)問題。伴隨著現(xiàn)代技術(shù)與文化工業(yè)成熟起來的動(dòng)畫藝術(shù)，作為文化的一種表現(xiàn)形式，勢(shì)必卷入到全球化的漩渦之中。在這樣的大背景之下，國(guó)內(nèi)外動(dòng)畫業(yè)空前繁榮，競(jìng)爭(zhēng)激烈。中國(guó)動(dòng)畫在近百余年的發(fā)展過程中曾在世界動(dòng)畫領(lǐng)域輝煌一時(shí)，形成了“中國(guó)學(xué)派”動(dòng)畫。但近年來中國(guó)動(dòng)畫的發(fā)展雖取得了一些進(jìn)步，卻也面臨著很大的困境，無論是國(guó)內(nèi)市場(chǎng)的占有，還是海外市場(chǎng)的開拓方面，都不盡如人意。究其原因，是中國(guó)當(dāng)代動(dòng)畫在國(guó)際上的競(jìng)爭(zhēng)力不足。本論文以此為出發(fā)點(diǎn)，力圖從文化的視角反思中國(guó)當(dāng)代動(dòng)畫的核心競(jìng)爭(zhēng)力之所在，探討中國(guó)當(dāng)代動(dòng)畫所面臨的困境及解決對(duì)策。 文章從宏觀的理論剖析和微觀的個(gè)案分析入手，對(duì)中國(guó)當(dāng)代動(dòng)畫發(fā)展中面臨的困境進(jìn)行剖析，并采用文獻(xiàn)檢索、歷史分析、比較研究的方法。全文共分為五個(gè)部分： 第一部分，緒論。闡明本文的研究?jī)?nèi)容、目的及意義。 第二部分，通過對(duì)中國(guó)動(dòng)畫發(fā)展歷程的縱向梳理，指出中國(guó)當(dāng)代動(dòng)畫所面臨的問題。 第三部分，從個(gè)案分析入手，，通過對(duì)中國(guó)動(dòng)畫發(fā)展歷程的經(jīng)典作品的探討，以文化視角剖析其之所以成為經(jīng)典的原因。在此基礎(chǔ)上探尋中國(guó)動(dòng)畫文化基因，并將其定位在三個(gè)方面——中國(guó)精神、審美意境、中國(guó)元素外在表現(xiàn)方式 第四部分，從比較入手，通過對(duì)美國(guó)、日本等動(dòng)畫發(fā)達(dá)國(guó)家的動(dòng)畫分析，找出其成功的文化因素，以此為中國(guó)當(dāng)代動(dòng)畫借鑒。 第五部分，中國(guó)動(dòng)畫發(fā)展策略與前景展望。在此部分提出中國(guó)動(dòng)畫發(fā)展應(yīng)在深入了解傳統(tǒng)文化的基礎(chǔ)上堅(jiān)持既有的文化風(fēng)格進(jìn)行傳統(tǒng)文化與時(shí)代精神相契合的創(chuàng)新；對(duì)國(guó)際化發(fā)展的應(yīng)理智的借鑒、吸收與創(chuàng)新；最后提出了中國(guó)動(dòng)畫文化風(fēng)格的發(fā)展前景與展望。
[Abstract]:In the second half of the 20th century, globalization gradually became a hot issue in academic circles. With the maturity of modern technology and cultural industry, animation art, as a form of expression of culture, is bound to be involved in the whirlpool of globalization. In such a background, domestic and foreign animation industry unprecedented prosperity, fierce competition. In the development of Chinese animation in the past hundred years, it has been brilliant in the field of animation in the world for a time, forming the "Chinese School" animation. However, although the development of Chinese animation has made some progress in recent years, it is also faced with a lot of difficulties. Whether the domestic market is occupied or the overseas market is developed, it is not satisfactory. The reason is that Chinese contemporary animation is not competitive enough in the world. With this as the starting point, this paper tries to reflect on the core competitiveness of Chinese contemporary animation from the perspective of culture, and probes into the dilemma faced by Chinese contemporary animation and the countermeasures to solve it. Starting with the macroscopic theoretical analysis and the micro case analysis, this paper analyzes the dilemma in the development of contemporary animation in China, and adopts the methods of literature retrieval, historical analysis and comparative study. The full text is divided into five parts: the first part, introduction. Clarify the research content, purpose and significance of this paper. The second part points out the problems that Chinese contemporary animation faces by combing the development of Chinese animation. The third part, from the case analysis, through the development of Chinese animation classic works, from a cultural perspective to analyze the reasons why it became classic. On this basis, the author explores the genes of Chinese animation culture, and positions them in three aspects: Chinese spirit, aesthetic conception, and the external expression of Chinese elements. The fourth part begins with a comparative study of the United States. Japan and other animation developed countries animation analysis, find out its successful cultural factors, as a reference for contemporary Chinese animation. The fifth part, the development strategy and prospect of Chinese animation. In this part, the author points out that the development of Chinese animation should insist on the innovation of the traditional culture and the spirit of the times on the basis of deep understanding of the traditional culture, absorb and innovate rationally the development of the internationalization. Finally, the prospect and prospect of Chinese animation culture style are put forward.
【學(xué)位授予單位】：南京航空航天大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J954
本文編號(hào)：2234374
[Abstract]:In the second half of the 20th century, globalization gradually became a hot issue in academic circles. With the maturity of modern technology and cultural industry, animation art, as a form of expression of culture, is bound to be involved in the whirlpool of globalization. In such a background, domestic and foreign animation industry unprecedented prosperity, fierce competition. In the development of Chinese animation in the past hundred years, it has been brilliant in the field of animation in the world for a time, forming the "Chinese School" animation. However, although the development of Chinese animation has made some progress in recent years, it is also faced with a lot of difficulties. Whether the domestic market is occupied or the overseas market is developed, it is not satisfactory. The reason is that Chinese contemporary animation is not competitive enough in the world. With this as the starting point, this paper tries to reflect on the core competitiveness of Chinese contemporary animation from the perspective of culture, and probes into the dilemma faced by Chinese contemporary animation and the countermeasures to solve it. Starting with the macroscopic theoretical analysis and the micro case analysis, this paper analyzes the dilemma in the development of contemporary animation in China, and adopts the methods of literature retrieval, historical analysis and comparative study. The full text is divided into five parts: the first part, introduction. Clarify the research content, purpose and significance of this paper. The second part points out the problems that Chinese contemporary animation faces by combing the development of Chinese animation. The third part, from the case analysis, through the development of Chinese animation classic works, from a cultural perspective to analyze the reasons why it became classic. On this basis, the author explores the genes of Chinese animation culture, and positions them in three aspects: Chinese spirit, aesthetic conception, and the external expression of Chinese elements. The fourth part begins with a comparative study of the United States. Japan and other animation developed countries animation analysis, find out its successful cultural factors, as a reference for contemporary Chinese animation. The fifth part, the development strategy and prospect of Chinese animation. In this part, the author points out that the development of Chinese animation should insist on the innovation of the traditional culture and the spirit of the times on the basis of deep understanding of the traditional culture, absorb and innovate rationally the development of the internationalization. Finally, the prospect and prospect of Chinese animation culture style are put forward.
【學(xué)位授予單位】：南京航空航天大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J954
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