中央電視臺紀錄頻道發(fā)展研究
發(fā)布時間：2018-09-10 05:55
【摘要】：影像始于紀錄，紀錄片在中國的發(fā)展呈現(xiàn)出“節(jié)目-欄目-頻道”的進程。2011年，是中國紀錄片誕辰100周年。與此同時，在新年的第一天，中央電視臺紀錄頻道正式開播，中國紀錄片發(fā)展迎來了新春。它的建立契合了國內(nèi)熱愛紀錄片人多年的熱望，對內(nèi)推動中國紀錄片產(chǎn)業(yè)的發(fā)展，對外真實反映中國的民族特色。盡管開播時間不長，卻取得了業(yè)內(nèi)非同凡響的影響力。 中央電視臺紀錄頻道（CCTV-9）的誕生以我國紀錄頻道專業(yè)化發(fā)展歷程為背景。新世紀以來，我國紀錄頻道走過了初創(chuàng)、生長期，逐漸進入成熟階段，經(jīng)過央視科教、上海紀實、中國教育電視臺人文教育、重慶科教、湖南金鷹紀實、遼寧北方等欄目、頻道的前期實踐與探索，央視紀錄頻道的出現(xiàn)是紀錄片本身發(fā)展的必然結(jié)果，也標志著紀錄片的發(fā)展進入全新階段。 本文以中央電視臺紀錄頻道（CCTV-9）為研究對象。首先，論文從我國紀錄頻道專業(yè)化發(fā)展歷程入手，將我國新世紀以來建立的紀錄片頻道進行了整體梳理，針對央視紀錄頻道與國內(nèi)其他紀錄頻道進行了橫向與縱向的對比，著重分析了不同時段、不同紀錄頻道的概況、節(jié)目的編排特色及受眾定位。 其次，筆者研究了許多著作和論文中有關紀錄片的分類角度，，結(jié)合央視紀錄頻道的節(jié)目內(nèi)容，試圖通過不同角度的劃分盡最大可能把該頻道的節(jié)目類型分析清晰、透徹，并就具體的節(jié)目案例分析了其藝術特色。 再次，論文詳細介紹了該頻道目前的發(fā)展現(xiàn)狀，細致分析了頻道節(jié)目的內(nèi)容、形式、包裝設計、藝術制作手法及媒體運營等，盡可能做到多角度、全面、立體、綜合研究一個頻道的方方面面。 CCTV-9作為央視新建的一個頻道，其發(fā)展時間不長，而且對于市場的掌控還不夠得心應手。但美國Discovery探索頻道卻是紀錄類專業(yè)頻道的最強品牌，通過將二者進行比較，會更大意義上發(fā)現(xiàn)我們的不足和問題。因此，本文從頻道題材定位、藝術制作手法和品牌運營策略三個方面，就央視紀錄頻道與美國Discovery探索頻道進行了對比，試圖從中西方紀錄頻道對比中得出目前該頻道存在的問題和制約央視紀錄頻道走向世界的幾個因素，并提出了相應的改進措施，從而更快地幫助我國紀錄片產(chǎn)業(yè)找到一條符合中國特色的市場化和國際化道路。 在行文中，一些國外的紀錄片理念、紀錄片精品、和紀錄片從業(yè)者的觀念穿插其間。當然，本論文的書寫也并非面面俱到，但也盡力做到前后連貫、形成脈絡。希望能對我國紀錄頻道及紀錄片的發(fā)展研究提供參考。
[Abstract]:The development of documentaries in China shows the process of "program-channel". 2011 is the 100th anniversary of the birth of Chinese documentaries. Meanwhile, on the first day of the New year, China Central Television Records Channel began broadcasting, and the development of Chinese documentaries ushered in the Spring Festival. Its establishment accords with the yearning of domestic people who love documentaries for many years, promotes the development of Chinese documentary industry and reflects the national characteristics of China. Although the broadcast time is not long, it has gained extraordinary influence in the industry. The birth of China Central Television record Channel (CCTV-9) is based on the professional development of China's record Channel. Since the beginning of the new century, China's record channel has gone through its initial stage, growing period, and gradually entering a mature stage. It has gone through the columns of CCTV Science and Education, Shanghai documentary, China Education Television Humanities Education, Chongqing Science and Education, Hunan Jinying documentary record, Liaoning North, and so on. The appearance of CCTV documentary channel is the inevitable result of the development of documentary itself and marks the new stage of documentary development. In this paper, CCTV record Channel (CCTV-9) is taken as the research object. First of all, the thesis starts with the professional development of China's record channel, combing the documentary channel established since the new century, and contrasting the documentary channel with other domestic record channels horizontally and vertically. This paper analyzes the general situation of different recording channels, the characteristics of program arrangement and audience orientation. Secondly, the author has studied the classification angle of documentary in many works and papers, combined with the program content of CCTV record channel, tried to analyze the channel's program type clearly and thoroughly by dividing different angles as far as possible. And on the specific program case analysis of its artistic characteristics. Thirdly, the paper introduces the current development of the channel in detail, and analyzes the content, form, packaging design, artistic production techniques and media operation of the channel program in detail, so as to be as multi-angle, comprehensive and three-dimensional as possible. A comprehensive study of all aspects of a channel. CCTV-9 as a new CCTV channel, its development time is not long, and the control of the market is not easy enough. But the American Discovery Discovery Channel is the strongest brand of the record professional channel. By comparing the two channels, we will find our shortcomings and problems in a greater sense. Therefore, this paper compares CCTV record channel with American Discovery Discovery Channel from three aspects of channel theme orientation, art production technique and brand operation strategy. From the comparison of Chinese and western record channels, this paper tries to draw the problems existing in the channel and some factors that restrict the channel's trend to the world, and puts forward the corresponding improvement measures. In order to help China's documentary industry to find a Chinese characteristics of the marketization and internationalization of the road. In the essay, some foreign documentary ideas, documentaries, and documentaries are interspersed. Of course, the writing of this paper is not all-inclusive, but also try to achieve coherence, forming context. Hope to provide reference for the development of documentary channels and documentaries in China.
【學位授予單位】：山西師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G229.2;J952-F
本文編號：2233554
[Abstract]:The development of documentaries in China shows the process of "program-channel". 2011 is the 100th anniversary of the birth of Chinese documentaries. Meanwhile, on the first day of the New year, China Central Television Records Channel began broadcasting, and the development of Chinese documentaries ushered in the Spring Festival. Its establishment accords with the yearning of domestic people who love documentaries for many years, promotes the development of Chinese documentary industry and reflects the national characteristics of China. Although the broadcast time is not long, it has gained extraordinary influence in the industry. The birth of China Central Television record Channel (CCTV-9) is based on the professional development of China's record Channel. Since the beginning of the new century, China's record channel has gone through its initial stage, growing period, and gradually entering a mature stage. It has gone through the columns of CCTV Science and Education, Shanghai documentary, China Education Television Humanities Education, Chongqing Science and Education, Hunan Jinying documentary record, Liaoning North, and so on. The appearance of CCTV documentary channel is the inevitable result of the development of documentary itself and marks the new stage of documentary development. In this paper, CCTV record Channel (CCTV-9) is taken as the research object. First of all, the thesis starts with the professional development of China's record channel, combing the documentary channel established since the new century, and contrasting the documentary channel with other domestic record channels horizontally and vertically. This paper analyzes the general situation of different recording channels, the characteristics of program arrangement and audience orientation. Secondly, the author has studied the classification angle of documentary in many works and papers, combined with the program content of CCTV record channel, tried to analyze the channel's program type clearly and thoroughly by dividing different angles as far as possible. And on the specific program case analysis of its artistic characteristics. Thirdly, the paper introduces the current development of the channel in detail, and analyzes the content, form, packaging design, artistic production techniques and media operation of the channel program in detail, so as to be as multi-angle, comprehensive and three-dimensional as possible. A comprehensive study of all aspects of a channel. CCTV-9 as a new CCTV channel, its development time is not long, and the control of the market is not easy enough. But the American Discovery Discovery Channel is the strongest brand of the record professional channel. By comparing the two channels, we will find our shortcomings and problems in a greater sense. Therefore, this paper compares CCTV record channel with American Discovery Discovery Channel from three aspects of channel theme orientation, art production technique and brand operation strategy. From the comparison of Chinese and western record channels, this paper tries to draw the problems existing in the channel and some factors that restrict the channel's trend to the world, and puts forward the corresponding improvement measures. In order to help China's documentary industry to find a Chinese characteristics of the marketization and internationalization of the road. In the essay, some foreign documentary ideas, documentaries, and documentaries are interspersed. Of course, the writing of this paper is not all-inclusive, but also try to achieve coherence, forming context. Hope to provide reference for the development of documentary channels and documentaries in China.
【學位授予單位】：山西師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G229.2;J952-F
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