中央電視臺(tái)紀(jì)錄頻道發(fā)展研究
發(fā)布時(shí)間：2018-09-10 05:55
【摘要】：影像始于紀(jì)錄，紀(jì)錄片在中國(guó)的發(fā)展呈現(xiàn)出“節(jié)目-欄目-頻道”的進(jìn)程。2011年，是中國(guó)紀(jì)錄片誕辰100周年。與此同時(shí)，在新年的第一天，中央電視臺(tái)紀(jì)錄頻道正式開播，中國(guó)紀(jì)錄片發(fā)展迎來了新春。它的建立契合了國(guó)內(nèi)熱愛紀(jì)錄片人多年的熱望，對(duì)內(nèi)推動(dòng)中國(guó)紀(jì)錄片產(chǎn)業(yè)的發(fā)展，對(duì)外真實(shí)反映中國(guó)的民族特色。盡管開播時(shí)間不長(zhǎng)，卻取得了業(yè)內(nèi)非同凡響的影響力。 中央電視臺(tái)紀(jì)錄頻道（CCTV-9）的誕生以我國(guó)紀(jì)錄頻道專業(yè)化發(fā)展歷程為背景。新世紀(jì)以來，我國(guó)紀(jì)錄頻道走過了初創(chuàng)、生長(zhǎng)期，逐漸進(jìn)入成熟階段，經(jīng)過央視科教、上海紀(jì)實(shí)、中國(guó)教育電視臺(tái)人文教育、重慶科教、湖南金鷹紀(jì)實(shí)、遼寧北方等欄目、頻道的前期實(shí)踐與探索，央視紀(jì)錄頻道的出現(xiàn)是紀(jì)錄片本身發(fā)展的必然結(jié)果，也標(biāo)志著紀(jì)錄片的發(fā)展進(jìn)入全新階段。 本文以中央電視臺(tái)紀(jì)錄頻道（CCTV-9）為研究對(duì)象。首先，論文從我國(guó)紀(jì)錄頻道專業(yè)化發(fā)展歷程入手，將我國(guó)新世紀(jì)以來建立的紀(jì)錄片頻道進(jìn)行了整體梳理，針對(duì)央視紀(jì)錄頻道與國(guó)內(nèi)其他紀(jì)錄頻道進(jìn)行了橫向與縱向的對(duì)比，著重分析了不同時(shí)段、不同紀(jì)錄頻道的概況、節(jié)目的編排特色及受眾定位。 其次，筆者研究了許多著作和論文中有關(guān)紀(jì)錄片的分類角度，，結(jié)合央視紀(jì)錄頻道的節(jié)目?jī)?nèi)容，試圖通過不同角度的劃分盡最大可能把該頻道的節(jié)目類型分析清晰、透徹，并就具體的節(jié)目案例分析了其藝術(shù)特色。 再次，論文詳細(xì)介紹了該頻道目前的發(fā)展現(xiàn)狀，細(xì)致分析了頻道節(jié)目的內(nèi)容、形式、包裝設(shè)計(jì)、藝術(shù)制作手法及媒體運(yùn)營(yíng)等，盡可能做到多角度、全面、立體、綜合研究一個(gè)頻道的方方面面。 CCTV-9作為央視新建的一個(gè)頻道，其發(fā)展時(shí)間不長(zhǎng)，而且對(duì)于市場(chǎng)的掌控還不夠得心應(yīng)手。但美國(guó)Discovery探索頻道卻是紀(jì)錄類專業(yè)頻道的最強(qiáng)品牌，通過將二者進(jìn)行比較，會(huì)更大意義上發(fā)現(xiàn)我們的不足和問題。因此，本文從頻道題材定位、藝術(shù)制作手法和品牌運(yùn)營(yíng)策略三個(gè)方面，就央視紀(jì)錄頻道與美國(guó)Discovery探索頻道進(jìn)行了對(duì)比，試圖從中西方紀(jì)錄頻道對(duì)比中得出目前該頻道存在的問題和制約央視紀(jì)錄頻道走向世界的幾個(gè)因素，并提出了相應(yīng)的改進(jìn)措施，從而更快地幫助我國(guó)紀(jì)錄片產(chǎn)業(yè)找到一條符合中國(guó)特色的市場(chǎng)化和國(guó)際化道路。 在行文中，一些國(guó)外的紀(jì)錄片理念、紀(jì)錄片精品、和紀(jì)錄片從業(yè)者的觀念穿插其間。當(dāng)然，本論文的書寫也并非面面俱到，但也盡力做到前后連貫、形成脈絡(luò)。希望能對(duì)我國(guó)紀(jì)錄頻道及紀(jì)錄片的發(fā)展研究提供參考。
[Abstract]:The development of documentaries in China shows the process of "program-channel". 2011 is the 100th anniversary of the birth of Chinese documentaries. Meanwhile, on the first day of the New year, China Central Television Records Channel began broadcasting, and the development of Chinese documentaries ushered in the Spring Festival. Its establishment accords with the yearning of domestic people who love documentaries for many years, promotes the development of Chinese documentary industry and reflects the national characteristics of China. Although the broadcast time is not long, it has gained extraordinary influence in the industry. The birth of China Central Television record Channel (CCTV-9) is based on the professional development of China's record Channel. Since the beginning of the new century, China's record channel has gone through its initial stage, growing period, and gradually entering a mature stage. It has gone through the columns of CCTV Science and Education, Shanghai documentary, China Education Television Humanities Education, Chongqing Science and Education, Hunan Jinying documentary record, Liaoning North, and so on. The appearance of CCTV documentary channel is the inevitable result of the development of documentary itself and marks the new stage of documentary development. In this paper, CCTV record Channel (CCTV-9) is taken as the research object. First of all, the thesis starts with the professional development of China's record channel, combing the documentary channel established since the new century, and contrasting the documentary channel with other domestic record channels horizontally and vertically. This paper analyzes the general situation of different recording channels, the characteristics of program arrangement and audience orientation. Secondly, the author has studied the classification angle of documentary in many works and papers, combined with the program content of CCTV record channel, tried to analyze the channel's program type clearly and thoroughly by dividing different angles as far as possible. And on the specific program case analysis of its artistic characteristics. Thirdly, the paper introduces the current development of the channel in detail, and analyzes the content, form, packaging design, artistic production techniques and media operation of the channel program in detail, so as to be as multi-angle, comprehensive and three-dimensional as possible. A comprehensive study of all aspects of a channel. CCTV-9 as a new CCTV channel, its development time is not long, and the control of the market is not easy enough. But the American Discovery Discovery Channel is the strongest brand of the record professional channel. By comparing the two channels, we will find our shortcomings and problems in a greater sense. Therefore, this paper compares CCTV record channel with American Discovery Discovery Channel from three aspects of channel theme orientation, art production technique and brand operation strategy. From the comparison of Chinese and western record channels, this paper tries to draw the problems existing in the channel and some factors that restrict the channel's trend to the world, and puts forward the corresponding improvement measures. In order to help China's documentary industry to find a Chinese characteristics of the marketization and internationalization of the road. In the essay, some foreign documentary ideas, documentaries, and documentaries are interspersed. Of course, the writing of this paper is not all-inclusive, but also try to achieve coherence, forming context. Hope to provide reference for the development of documentary channels and documentaries in China.
【學(xué)位授予單位】：山西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G229.2;J952-F
本文編號(hào)：2233554
[Abstract]:The development of documentaries in China shows the process of "program-channel". 2011 is the 100th anniversary of the birth of Chinese documentaries. Meanwhile, on the first day of the New year, China Central Television Records Channel began broadcasting, and the development of Chinese documentaries ushered in the Spring Festival. Its establishment accords with the yearning of domestic people who love documentaries for many years, promotes the development of Chinese documentary industry and reflects the national characteristics of China. Although the broadcast time is not long, it has gained extraordinary influence in the industry. The birth of China Central Television record Channel (CCTV-9) is based on the professional development of China's record Channel. Since the beginning of the new century, China's record channel has gone through its initial stage, growing period, and gradually entering a mature stage. It has gone through the columns of CCTV Science and Education, Shanghai documentary, China Education Television Humanities Education, Chongqing Science and Education, Hunan Jinying documentary record, Liaoning North, and so on. The appearance of CCTV documentary channel is the inevitable result of the development of documentary itself and marks the new stage of documentary development. In this paper, CCTV record Channel (CCTV-9) is taken as the research object. First of all, the thesis starts with the professional development of China's record channel, combing the documentary channel established since the new century, and contrasting the documentary channel with other domestic record channels horizontally and vertically. This paper analyzes the general situation of different recording channels, the characteristics of program arrangement and audience orientation. Secondly, the author has studied the classification angle of documentary in many works and papers, combined with the program content of CCTV record channel, tried to analyze the channel's program type clearly and thoroughly by dividing different angles as far as possible. And on the specific program case analysis of its artistic characteristics. Thirdly, the paper introduces the current development of the channel in detail, and analyzes the content, form, packaging design, artistic production techniques and media operation of the channel program in detail, so as to be as multi-angle, comprehensive and three-dimensional as possible. A comprehensive study of all aspects of a channel. CCTV-9 as a new CCTV channel, its development time is not long, and the control of the market is not easy enough. But the American Discovery Discovery Channel is the strongest brand of the record professional channel. By comparing the two channels, we will find our shortcomings and problems in a greater sense. Therefore, this paper compares CCTV record channel with American Discovery Discovery Channel from three aspects of channel theme orientation, art production technique and brand operation strategy. From the comparison of Chinese and western record channels, this paper tries to draw the problems existing in the channel and some factors that restrict the channel's trend to the world, and puts forward the corresponding improvement measures. In order to help China's documentary industry to find a Chinese characteristics of the marketization and internationalization of the road. In the essay, some foreign documentary ideas, documentaries, and documentaries are interspersed. Of course, the writing of this paper is not all-inclusive, but also try to achieve coherence, forming context. Hope to provide reference for the development of documentary channels and documentaries in China.
【學(xué)位授予單位】：山西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G229.2;J952-F
【參考文獻(xiàn)】
相關(guān)期刊論文 前10條
1 楊航;劉恩華;;我國(guó)電視公共頻道研究[J];東南傳播;2007年08期
2 張同道;屈鋮;趙蓉;張欣;;2009年中國(guó)紀(jì)錄片頻道發(fā)展研究報(bào)告(上)[J];電視研究;2010年07期
3 劉文;張國(guó)濤;;關(guān)于央視紀(jì)錄頻道未來發(fā)展的若干思考——寫在央視紀(jì)錄頻道開播100天之際[J];中國(guó)廣播電視學(xué)刊;2011年05期
4 陳潔;;紀(jì)錄片質(zhì)量、品牌及制片管理——以《美麗中國(guó)》為例[J];中國(guó)廣播電視學(xué)刊;2011年10期
5 賈佳;;品牌頻道 行業(yè)引擎——央視紀(jì)錄頻道發(fā)展實(shí)錄[J];中國(guó)電視(紀(jì)錄);2011年10期
6 張同道;趙蓉;;2010年中國(guó)紀(jì)錄片頻道發(fā)展報(bào)告[J];電視研究;2011年06期
7 汪蘋;李金澍;;從紀(jì)錄片《春晚》國(guó)際版看紀(jì)錄頻道在國(guó)際傳播中的價(jià)值與突破[J];電視研究;2013年03期
8 張同道;趙蓉;;2011年中國(guó)紀(jì)錄片頻道發(fā)展報(bào)告(上)[J];電視研究;2012年05期
9 ;中國(guó)教育電視臺(tái)空中課堂-中國(guó)文獻(xiàn)紀(jì)錄頻道2012年全新亮相[J];當(dāng)代電視;2012年02期
10 鄭偉;;中央電視臺(tái)紀(jì)錄頻道的“有和無”[J];中國(guó)電視(紀(jì)錄);2011年10期
本文編號(hào)：2233554
本文鏈接：http://sikaile.net/wenyilunwen/dianyingdianshilunwen/2233554.html
教材專著
