【摘要】："IP"即版權(quán)。好萊塢的版權(quán)概念更注重對原創(chuàng)作品的"保護",而國內(nèi)興起的IP概念則更強調(diào)對原創(chuàng)作品的"開發(fā)"�；谒秸系默F(xiàn)代娛樂業(yè)結(jié)構(gòu)設(shè)計理念,文章提出圍繞版權(quán)價值挖掘,先后出現(xiàn)和并存著三種IP開發(fā)模式:產(chǎn)品擴展模式、項目協(xié)同模式和眾創(chuàng)模式。對應(yīng)IP被視作產(chǎn)品、項目和眾創(chuàng)過程,IP開發(fā)從無核心到有核心最終到去核心,涵蓋了行動、環(huán)境與當代神話。
[Abstract]:"IP" means copyright. Hollywood's concept of copyright pays more attention to the "protection" of original works, while the rising concept of IP in China emphasizes the "development" of original works. The corresponding IP is seen as a product, a project, and a mass creation process. IP development goes from non-core to core and finally to core, covering action, environment and contemporary mythology.
【作者單位】： 上海大學上海電影學院;
【基金】：2016年度上海大學電影學高峰學科建設(shè)項目,教育部人文社科青年項目(15YJC860018)
【分類號】：J943
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本文編號：2180654