網(wǎng)絡(luò)微動畫題材與形式研究
發(fā)布時間：2018-07-24 21:24
【摘要】：2009年8月，中國門戶網(wǎng)站新浪首次推出了“新浪微博”，成為基于用戶關(guān)系信息分享、傳播以及獲取的即時互動平臺。人們利用簡短的文字傳達(dá)信息和溝通感情，促使閱讀進(jìn)入了“微時代”。而這種簡短精煉卻沖擊力很強的表達(dá)形式迅速蔓延到其他領(lǐng)域，并出現(xiàn)了如“微電影”、“微漫畫”、“微小說”等微型娛樂方式。這些新興的藝術(shù)形式一經(jīng)推出便受到各類人群的追捧，其運營機構(gòu)和制作者的數(shù)量也在大幅度增長。在“微時代”的帶動下，動畫行業(yè)也不干示弱，由上海賀禧動漫公司首先推出了將動畫和漫畫相結(jié)合的新型動畫“微動漫”。 由于“微動漫”是為了迎合“微時代”的到來而出現(xiàn)的新型產(chǎn)物，其自身便存在著諸多潛在的問題。首先，以新聞播報題材為主缺乏新意和原創(chuàng)性；其次，單純用Flash制作，形式單一；第三，宣傳力度不夠受關(guān)注度較低。筆者認(rèn)為賀禧動漫公司首次提出了“微動漫”固然有其原創(chuàng)性和特質(zhì)，卻正因其創(chuàng)立的特點阻礙了其發(fā)展。應(yīng)退一步將整個動畫行業(yè)帶入到“微時代”當(dāng)中，利用動畫原有的和新興的視聽語言創(chuàng)造全新的“微動畫”領(lǐng)域，并將其推向市場運營當(dāng)中。 本文通過對當(dāng)下各種“微”娛樂形式的制作分析和市場運營分析，以及對現(xiàn)有的微動漫的題材與形式分析，加之對新型動畫制作技術(shù)的分析，提出三點改進(jìn)微動畫的方案，即1、將網(wǎng)絡(luò)互動元素融入微動畫題材中；2、將不同動畫形式中的制作手法簡單化；3、人機互動的微動畫前景探索。 本研究主要以資料分析法、題材與形式分析法、網(wǎng)絡(luò)數(shù)據(jù)分析法為研究方法，綜合分析了微動畫的現(xiàn)狀，在創(chuàng)作微動畫過程中所面臨的諸多困難，并提出了微動畫制作的可行性方案。微時代是人們快節(jié)奏生活的產(chǎn)物，這個快節(jié)奏也讓許多傳統(tǒng)的藝術(shù)形式加快了改變自己的步伐。動畫人應(yīng)利用這個機遇，創(chuàng)作出符合當(dāng)下人欣賞與傳播的動畫形式，，讓全民都參與到互動動畫中，為我國的動畫事業(yè)做出更大的貢獻(xiàn)。
[Abstract]:In August 2009, Sina, a Chinese portal, launched Sina Weibo for the first time as an instant interactive platform for sharing, disseminating and accessing information based on user relationships. People use short words to convey information and communicate feelings, and promote reading into a "micro-era." This brief but powerful expression quickly spread to other fields, and microentertainment forms such as "micro film", "micro cartoon" and "micro talk" appeared. These new forms of art have been popular with all kinds of people, and the number of operators and producers has increased dramatically. In the "micro-era" led by the animation industry does not show weakness, by the Shanghai Hexi Animation Company first introduced a combination of animation and cartoon new animation "micro-animation." Because "micro animation" is a new product to cater for the arrival of "micro age", it has many potential problems. First of all, the lack of new ideas and originality in news coverage; secondly, the use of Flash production, the form is single; third, the lack of publicity received less attention. The author thinks that Hexi Animation Company put forward "Micro Animation" for the first time, although it has its originality and characteristics, it has hindered its development because of its characteristics. We should step back and bring the whole animation industry into the "micro-era", using the original animation and the new audio-visual language to create a new field of "micro-animation", and push it to the market operation. In this paper, through the production analysis and market operation analysis of various "micro" entertainment forms, as well as the theme and form analysis of the existing micro-animation, and the analysis of the new animation production technology, this paper puts forward three plans to improve the micro-animation. That is to say, the interactive elements of the network are integrated into the subject matter of micro-animation, and the methods of making different animation forms are simplified, and the prospect of micro-animation of human-computer interaction is explored. This research mainly takes the data analysis method, the theme and the form analysis method, the network data analysis method as the research method, synthetically analyzed the microanimation present situation, in the creation microanimation process faces many difficulties, The feasibility scheme of micro-animation is put forward. The micro-era is the product of people's fast-paced life, which also accelerates many traditional art forms to change their own pace. Animators should take advantage of this opportunity to create animation forms that accord with the appreciation and dissemination of current people so that all the people can participate in interactive animation and make greater contributions to the cause of animation in our country.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J954;J218.7
本文編號：2142698
[Abstract]:In August 2009, Sina, a Chinese portal, launched Sina Weibo for the first time as an instant interactive platform for sharing, disseminating and accessing information based on user relationships. People use short words to convey information and communicate feelings, and promote reading into a "micro-era." This brief but powerful expression quickly spread to other fields, and microentertainment forms such as "micro film", "micro cartoon" and "micro talk" appeared. These new forms of art have been popular with all kinds of people, and the number of operators and producers has increased dramatically. In the "micro-era" led by the animation industry does not show weakness, by the Shanghai Hexi Animation Company first introduced a combination of animation and cartoon new animation "micro-animation." Because "micro animation" is a new product to cater for the arrival of "micro age", it has many potential problems. First of all, the lack of new ideas and originality in news coverage; secondly, the use of Flash production, the form is single; third, the lack of publicity received less attention. The author thinks that Hexi Animation Company put forward "Micro Animation" for the first time, although it has its originality and characteristics, it has hindered its development because of its characteristics. We should step back and bring the whole animation industry into the "micro-era", using the original animation and the new audio-visual language to create a new field of "micro-animation", and push it to the market operation. In this paper, through the production analysis and market operation analysis of various "micro" entertainment forms, as well as the theme and form analysis of the existing micro-animation, and the analysis of the new animation production technology, this paper puts forward three plans to improve the micro-animation. That is to say, the interactive elements of the network are integrated into the subject matter of micro-animation, and the methods of making different animation forms are simplified, and the prospect of micro-animation of human-computer interaction is explored. This research mainly takes the data analysis method, the theme and the form analysis method, the network data analysis method as the research method, synthetically analyzed the microanimation present situation, in the creation microanimation process faces many difficulties, The feasibility scheme of micro-animation is put forward. The micro-era is the product of people's fast-paced life, which also accelerates many traditional art forms to change their own pace. Animators should take advantage of this opportunity to create animation forms that accord with the appreciation and dissemination of current people so that all the people can participate in interactive animation and make greater contributions to the cause of animation in our country.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J954;J218.7
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