【摘要】：中國紀錄片正從曲高和寡的"小眾時代"邁向繁榮發(fā)展的"大眾時代"。紀錄片所肩負的形象宣傳和文化傳播功能,促使城市臺紛紛涉足城市主題紀錄片領(lǐng)域。南京廣電集團推出的大型季播節(jié)目《南京》,以更加平實的語態(tài)、觀照現(xiàn)實的選題、融合傳播的產(chǎn)品思維,建構(gòu)起城市集體的文化認同,探索出城市主題紀錄片生產(chǎn)的創(chuàng)新路徑,贏得了市場和專業(yè)口碑的雙豐收。
[Abstract]:Chinese documentaries are moving from the "small crowd era" to the "popular era" of prosperity and development. The functions of image propaganda and cultural communication of documentaries urge city stations to step into the field of city-themed documentaries one after another. The large-scale season broadcast program "Nanjing" launched by Nanjing Radio and Television Group, with a more plain voice, reflects the topic of reality, integrates the product thinking of communication, constructs the collective cultural identity of the city, and explores the innovative path of the production of urban thematic documentaries. Won the market and professional reputation of the double harvest.
【作者單位】： 南京廣播電視集團節(jié)目研發(fā)推廣部;
【分類號】：J952
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本文編號：2129162