發(fā)布時(shí)間：2018-07-03 20:28

  本文選題：影視產(chǎn)品 + 出口扶持政策��； 參考：《湖南大學(xué)》2014年碩士論文

【摘要】：21世紀(jì)經(jīng)濟(jì)全球化與文化多元化已經(jīng)成為不可阻擋的歷史潮流。在經(jīng)濟(jì)全球化與文化多元化的推動(dòng)下，國際上影視產(chǎn)品的出口貿(mào)易已經(jīng)達(dá)到驚人的程度。美國處于主導(dǎo)地位，英、法、德、日、韓等有著各自的競(jìng)爭(zhēng)優(yōu)勢(shì)，而其他國家的影視產(chǎn)品出口貿(mào)易處于探索發(fā)展階段。中國影視產(chǎn)品的出口貿(mào)易仍然處于成長階段，，國際競(jìng)爭(zhēng)力較弱，與影視強(qiáng)國在國際市場(chǎng)上較量還處于劣勢(shì)。因此，中國的影視產(chǎn)業(yè)屬于需要政府保護(hù)的“幼稚產(chǎn)業(yè)”，政府可以出臺(tái)戰(zhàn)略性貿(mào)易政策扶持影視產(chǎn)品出口。從2000年開始，文化部等相關(guān)部委已出臺(tái)41個(gè)文件涉及影視產(chǎn)品出口扶持政策，政策內(nèi)容包括放寬市場(chǎng)準(zhǔn)入、發(fā)放財(cái)政補(bǔ)貼、實(shí)行稅收退免、提供金融支持、加大人才培養(yǎng)、拓寬營銷渠道等。 然而以2008-2012年間中國影視產(chǎn)品出口規(guī)模、出口總額、出口市場(chǎng)的統(tǒng)計(jì)數(shù)據(jù)對(duì)影視產(chǎn)品出口扶持政策的效應(yīng)進(jìn)行評(píng)析，發(fā)現(xiàn)盡管中國政府出臺(tái)了政策扶持影視產(chǎn)品出口，但由于政策的穩(wěn)定性、擴(kuò)張性、針對(duì)性、激勵(lì)性不強(qiáng)，國內(nèi)的影視產(chǎn)品還沒真正進(jìn)入國際主流商業(yè)影視的競(jìng)爭(zhēng)市場(chǎng)，而影視產(chǎn)品出口規(guī)模和總額也并沒有隨著國內(nèi)影視產(chǎn)品總量、交易額的增加而增加，反而呈現(xiàn)下降的趨勢(shì)。這就說明，中國目前的影視產(chǎn)品出口扶持政策還需要逐步完善以達(dá)到更高的效應(yīng)水平。 通過借鑒美、法等國影視產(chǎn)品出口扶持政策，在今后的政策實(shí)踐中，中國政府應(yīng)從成立專門機(jī)構(gòu)管理影視產(chǎn)品出口，組建行業(yè)協(xié)會(huì)引導(dǎo)影視產(chǎn)品出口；加強(qiáng)影視產(chǎn)品國際貿(mào)易法規(guī)的研究，加快國內(nèi)影視產(chǎn)品國際貿(mào)易的立法；細(xì)化影視產(chǎn)品出口的財(cái)稅扶持政策，落實(shí)影視產(chǎn)品出口的金融支持政策；培養(yǎng)國際化的影視經(jīng)營管理人才，培養(yǎng)國際影視貿(mào)易經(jīng)紀(jì)人；強(qiáng)化外交推介影視產(chǎn)品出口，加強(qiáng)影視國際營銷網(wǎng)絡(luò)建設(shè)等方面完善影視產(chǎn)品出口扶持政策。
[Abstract]:Economic globalization and cultural pluralism have become an irresistible historical trend in the 21 st century. Under the impetus of economic globalization and cultural pluralism, the international export trade of film and television products has reached an astonishing degree. The United States is in the leading position, Britain, France, Germany, Japan, South Korea and other countries have their own competitive advantages, while other countries are exploring the development of film and television products export trade. The export trade of China's film and television products is still in the growing stage, its international competitiveness is weak, and it is still at a disadvantage to compete with the powerful film and television countries in the international market. Therefore, China's film and television industry is a "childish industry" in need of government protection, and the government can introduce strategic trade policies to support the export of film and television products. Since 2000, the Ministry of Culture and other relevant ministries have issued 41 documents concerning export support policies for film and television products. The policy contents include relaxing market access, issuing financial subsidies, implementing tax rebates, providing financial support, and increasing personnel training. Broaden marketing channels and so on. However, based on the statistical data of China's film and television products export scale, total export volume and export market from 2008 to 2012, it is found that even though the Chinese government has issued policies to support the export of film and television products, However, due to the stability, expansibility, pertinence and low incentive of the policy, domestic film and television products have not really entered the international mainstream commercial film and television competition market. However, the export scale and total amount of film and television products do not increase with the increase of total domestic film and television products, but show a downward trend. This shows that China's current export support policy for film and television products needs to be gradually improved to reach a higher level of effect. Through drawing lessons from the export support policies of the United States, France and other countries, in the future policy practice, the Chinese government should set up a special agency to manage the film and television product export, and set up trade associations to guide the film and television product export. Strengthen the research on the international trade laws of film and television products, accelerate the legislation of international trade of domestic film and television products, refine the fiscal and tax support policies for the export of film and television products, and implement the financial support policies for the export of film and television products; We should train international talents of film and television management, train international film and television trade broker, strengthen diplomacy to promote the export of film and television products, strengthen the construction of international marketing network of film and television, and improve the supporting policy of film and television export.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J992.0

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