本文選題：微電影 + 網(wǎng)絡(luò)社會(huì)��； 參考：《蘭州大學(xué)》2014年碩士論文

【摘要】：胡戈的《一個(gè)饅頭引起的血案》.常常被當(dāng)作是微電影最早的雛形,而吳彥祖主演的凱迪拉克廣告微電影《一觸即發(fā)》被稱為是中國(guó)第一部微電影,此后,微電影在短短的三年時(shí)間內(nèi)取得了突飛猛進(jìn)的發(fā)展,已經(jīng)成為當(dāng)下網(wǎng)絡(luò)的熱門詞匯。迅速崛起的微電影開始受到學(xué)界與業(yè)界的關(guān)注,很多個(gè)人和集體參與到微電影的拍攝中去,微電影也成為許多人日常生活中必不可少的內(nèi)容,一些對(duì)于微電影的研究也開始進(jìn)入傳播學(xué)者的視野,然而時(shí)至今日,微電影還沒有一個(gè)權(quán)威的定義,專家、學(xué)者對(duì)此各持己見,無論是制作人還是受眾都需要對(duì)微電影的概念有一個(gè)全新的、深刻的認(rèn)知。 中國(guó)社會(huì)正處于社會(huì)大變革的時(shí)期,社會(huì)運(yùn)行中出現(xiàn)的問題影響著現(xiàn)代人的生存狀態(tài)和價(jià)值訴求；商品經(jīng)濟(jì)的深入發(fā)展影響著社會(huì)集團(tuán)的價(jià)值取向；互聯(lián)網(wǎng)的普及、大數(shù)據(jù)時(shí)代的來臨,正對(duì)人們的生活方式和思想觀念進(jìn)行的重新架構(gòu)。這種情況下,微電影的出現(xiàn)不是偶然,它應(yīng)該是具備時(shí)代特征的影像,是現(xiàn)代社會(huì)的一面鏡子,反應(yīng)出現(xiàn)代社會(huì)種種現(xiàn)象,也適應(yīng)著現(xiàn)代人的種種需求。微電影在發(fā)展過程中也凸顯出一些問題,這些問題需要制作方、消費(fèi)人群與制度體系多方合力去解決。從根本上說,微電影具備在現(xiàn)代社會(huì)迅速發(fā)展的有利土壤,它的發(fā)展前景應(yīng)該是一片廣闊。 本文在觀覽了大量微電影的基礎(chǔ)上完成,將會(huì)對(duì)微電影的類型、內(nèi)容進(jìn)行梳理,重點(diǎn)對(duì)幾部微電影進(jìn)行內(nèi)容分析,結(jié)合現(xiàn)代社會(huì)人們的生存狀態(tài)以及價(jià)值取向,力求發(fā)掘微電影的實(shí)質(zhì)內(nèi)涵,進(jìn)而對(duì)微電影做出新的認(rèn)識(shí),并對(duì)微電影現(xiàn)存的問題進(jìn)行概括總結(jié),希望通過研究,能夠?qū)ξ㈦娪暗陌l(fā)展起到一點(diǎn)積極作用。
[Abstract]:Hu GE's A Blood case caused by a steamed Bread. It is often regarded as the earliest embryonic form of microfilm, and the Cadillac advertising micro-film "hair-trigger" starring Wu Yanzu is called the first micro-film in China. Since then, micro-film has made rapid progress in a short period of three years. It has become a hot word on the Internet. The rapid rise of micro-film began to attract the attention of the academic and industry, many individuals and groups to participate in the shooting of micro-film, micro-film has become an essential part of many people's daily life. Some of the research on microfilm has also begun to enter the field of view of the propagandists. However, until now, there is no authoritative definition of microfilm, and experts and scholars hold their own views on it. Both the producer and the audience need a new and profound understanding of the concept of microfilm. Chinese society is in a period of great social change, the problems in social operation affect the living state and value demand of modern people, the in-depth development of commodity economy affects the value orientation of social groups, the popularity of the Internet, With the advent of big data era, people's way of life and ideas are being re-structured. In this case, the emergence of micro-film is not accidental, it should be the image with the characteristics of the times, is a mirror of modern society, reflecting the various phenomena of modern society, but also adapt to the needs of modern people. In the process of development, micro-film also highlights some problems, which need to be solved by producers, consumers and institutional system. Fundamentally, microfilm has a favorable soil for rapid development in modern society, and its development prospects should be broad. On the basis of viewing a large number of micro-films, this paper will sort out the types and contents of micro-films, and focus on the content analysis of several micro-films, combining with the living state and value orientation of people in modern society. Try to explore the essence of micro-film, and then make a new understanding of micro-film, and summarize the existing problems of micro-film, hope that through research, can play a positive role in the development of micro-film.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J905

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本文編號(hào)：2052252