本文選題：家族 + 家族題材電視劇��； 參考：《陜西師范大學(xué)》2013年碩士論文

【摘要】：新世紀(jì)以后,中國(guó)加入WTO,融入世界經(jīng)濟(jì)全球化浪潮。在我國(guó)經(jīng)濟(jì)飛速發(fā)展的同時(shí),電視產(chǎn)業(yè)也有了顯著改觀。其中電視劇發(fā)展迅猛,劇集數(shù)量大幅增長(zhǎng),電視劇類(lèi)型發(fā)展多元、轟動(dòng)性作品不斷涌現(xiàn)。本文研究的家族題材電視劇在這一背景下也獲得了飛速的發(fā)展。無(wú)論是數(shù)量或質(zhì)量都有突飛猛進(jìn)的變化�！洞笳T(mén)》、《大染坊》、《喬家大院》、《桔子紅了》、《闖關(guān)東》、《血色湘西》、《龍票》,另外《金粉世家》、《紫玉金砂》、《塵埃落定》、《玉碎》、《京華煙云》、《范府大院》、《五月槐花香》等耳熟能詳?shù)淖髌范伎芍^是新世紀(jì)以來(lái)家族題材電視劇的典型代表。 這類(lèi)電視劇不斷吸引受眾,創(chuàng)造了電視劇消費(fèi)的眾多制高點(diǎn)。并且在獲得高收視率的同時(shí),在業(yè)界也激起浪花,常常為業(yè)界和受眾之間搭起溝通的橋梁,引發(fā)熱烈的討論。而且在加入WTO以后,由于受到經(jīng)濟(jì)全球化和大眾傳播工具全球化的影響,中國(guó)居民的生活已經(jīng)越來(lái)越呈現(xiàn)出消費(fèi)社會(huì)的特點(diǎn),家族題材電視劇的出現(xiàn),可以為受眾提供精神的休憩所和支撐。并且對(duì)于弘揚(yáng)民族傳統(tǒng)文化、樹(shù)立正確崇高的民族精神和社會(huì)價(jià)值觀,幫助受眾從當(dāng)前混亂雜蕪的生活中抽離起到了促進(jìn)作用。 本文以傳播學(xué)的理論為綱領(lǐng),從傳播語(yǔ)境,編碼、解碼方式,傳播效果出發(fā)分析新時(shí)期熱播的家族題材電視劇,并利用電視傳播學(xué)本身的系統(tǒng)性和邏輯性來(lái)更有選擇性、目的性的分析總結(jié)了這類(lèi)劇目的編碼技巧及解讀模式,剖析其對(duì)受眾和現(xiàn)實(shí)社會(huì)產(chǎn)生的影響,并針對(duì)價(jià)值失范的方面提出了糾偏的措施。 文章共分為五個(gè)部分。第一章對(duì)家族題材電視劇的源起及發(fā)展分期做了比較細(xì)致系統(tǒng)的梳理。通過(guò)梳理比較,選定了將“新世紀(jì)以來(lái)的家族題材電視劇”做為本文的研究對(duì)象,并對(duì)文中所論述的這一類(lèi)型電視劇做出了更明確的界定,即家族題材電視劇是指以清朝末年到民國(guó)初年為敘事時(shí)間,以一個(gè)或多個(gè)大家族的家族命運(yùn)為敘事主體,將人物的性格命運(yùn)、家族成員間或家族與家族之間的矛盾沖突置于廣闊的社會(huì)背景中,以此折射社會(huì)歷史發(fā)展變遷的具有民族氣質(zhì)和史詩(shī)色彩的電視劇。 第二章綜合分析了家族劇所處的傳播語(yǔ)境。根據(jù)媒介生態(tài)學(xué)的理論,我們知道家族題材電視劇并非單獨(dú)存在于媒介系統(tǒng)之中,而是與它所處的社會(huì)歷史環(huán)境息息相關(guān)。并且家族題材電視劇所處的社會(huì)環(huán)境對(duì)電視劇本身的影響也異常巨大。對(duì)家族題材電視劇的傳播也不能超脫于環(huán)境之外。也就是說(shuō)傳播活動(dòng)無(wú)法脫離社會(huì)環(huán)境這一基礎(chǔ)的條件。筆者在這一章將文本置于專(zhuān)門(mén)的傳播語(yǔ)境中,重視語(yǔ)境的作用。在語(yǔ)境中對(duì)相關(guān)命題展開(kāi)分析,而不再執(zhí)著尋求對(duì)恒久、常見(jiàn)意義的學(xué)術(shù)框架的建構(gòu),以期更好、更恰當(dāng)?shù)卦忈屍浔澈蟮囊饬x。所以,在對(duì)家族劇的傳播學(xué)研究中,也應(yīng)分析其所處的傳播語(yǔ)境。傳播語(yǔ)境可以對(duì)所要研究的文本提供背景和對(duì)照,也可以使研究脈絡(luò)更加清晰、明了。本章從宏觀、中觀入手,力圖分析新世紀(jì)家族劇所處的傳播語(yǔ)境,為后文分析家族劇在此傳播語(yǔ)境中如何編碼奠定基礎(chǔ)。 第三章從傳播者的角度出發(fā),追溯到編碼和內(nèi)容制作的源頭,通過(guò)對(duì)有代表意義的電視代碼的分析,歸納出傳播者的三種編碼技巧即營(yíng)造真實(shí)——現(xiàn)實(shí)主義編碼法、尋求平衡——雙重話語(yǔ)敘事編碼法、關(guān)注大眾——通俗化民俗化編碼法。 第四章從受眾理論出發(fā),用使用與滿(mǎn)足理論以及霍爾的編碼解碼理論,分析了受眾對(duì)家族題材電視劇的三種接受模式(傾向式解讀、協(xié)商式解讀、對(duì)抗式解讀)及不同模式產(chǎn)生的不同效果。 第五章分析了家族題材電視劇的價(jià)值傳播。這類(lèi)劇目在傳播中追求民族性、注重對(duì)傳統(tǒng)“家本位”思想的傳播、力圖對(duì)核心價(jià)值觀的建構(gòu)增磚添瓦。雖然家族題材電視劇熱衷于對(duì)傳統(tǒng)文化思想的傳達(dá)但在傳播中也難免會(huì)出現(xiàn)一些價(jià)值失范現(xiàn)象,筆者總結(jié)了其價(jià)值失范的幾個(gè)方面,并有針對(duì)性的提出了糾偏措施,以期為家族題材電視劇后期的發(fā)展提供美好的藍(lán)圖。
[Abstract]:In the new century , China ' s entry into WTO and integration into the tide of globalization of the world economy . In the meantime , the TV industry has changed significantly in the rapid development of our economy . The series of TV series has developed rapidly , the number of episodes has increased greatly , and the type of TV series has been developing more and more .

This kind of TV series attracts the audience and creates many high points for the TV series consumption . In the meantime , in order to get the high viewing rate , the industry also incites the waves , often the bridge of communication between the industry and the audience , has raised a lively discussion . And after joining the WTO , because of the globalization of the economy and the globalization of the mass communication tool , the life of the Chinese residents has become more and more the characteristic of the consumer society , the family theme TV series appearance , can provide the audience with the spiritual rest and support . And to carry forward the national traditional culture , establish the correct and noble national spirit and social values , help the audience to draw away from the current chaos of the life of chaos .

Based on the theory of communication , this paper analyzes the TV series of the family subject of the new period from the transmission context , the coding , the decoding mode and the propagation effect , and makes use of the systematic and logical characteristics of the television transmission itself to make more selective and purposive analysis summarizes the coding skill and the interpretation mode of this kind of drama , analyzes its influence on the audience and the real society , and puts forward some measures to rectify the value anomie .

This article is divided into five parts . The first chapter makes a comparative study on the origin and development stages of the family - themed TV series . By combing and comparing , the author selected the TV series of family themes since the new century as the object of this paper , and made a clearer definition of this kind of TV series discussed in the paper .

The second chapter comprehensively analyzes the communication context of the family drama . According to the theory of the media ecology , we know that the TV series of the family is not alone in the media system , but it is closely related to the social and historical environment .

Chapter 3 goes back to the source of encoding and content creation from the angle of the communicator , and concludes three coding techniques of the communicator by analyzing the television code with representative meaning , namely , creating the realistic realistic code method , seeking the balance _ double discourse narrative coding method , and paying attention to the popular _ popular folklore coding method .

In the fourth chapter , based on the audience theory , using the theory of using and satisfying the theory and Hall ' s coding and decoding theory , this paper analyzes the three kinds of accepting modes ( inclined interpretation , negotiation interpretation , confrontation interpretation ) and different effects of different modes .

The fifth chapter analyzes the value dissemination of the TV series of the family . This kind of drama pursues the national character in the dissemination , pays attention to the dissemination of the traditional " home position " thought , tries to add the brick to the construction of the core values . Although the family theme TV series is keen on the communication of the traditional culture thought , the author sums up some aspects of the value loss , and puts forward the countermeasures to provide a good blueprint for the later development of the family theme TV series .
【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：J905;G206

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