本文選題：文獻(xiàn)紀(jì)錄片 + 大眾化　； 參考：《湖南大學(xué)》2013年碩士論文

【摘要】：80多年的發(fā)展歷程中，國內(nèi)文獻(xiàn)紀(jì)錄片以它獨(dú)特的思想價值和藝術(shù)特征在文化領(lǐng)域中始終占據(jù)著重要位置。當(dāng)今國內(nèi)，主流文化、精英文化、大眾文化呈現(xiàn)相互融合的態(tài)勢，并且大眾文化漸漸地后來居上，促進(jìn)主流文化、精英文化走下廟堂，，走出象牙塔。伴隨著國際交流的日益頻繁，國內(nèi)文獻(xiàn)紀(jì)錄片的大眾化成為不爭的事實(shí)�！按蟊娀奔葹閲鴥�(nèi)文獻(xiàn)紀(jì)錄片提供了全新的發(fā)展契機(jī)，同時也提出新的要求與標(biāo)準(zhǔn)。 本文從考察國內(nèi)文獻(xiàn)紀(jì)錄片的發(fā)展?fàn)顩r入手，輔以代表性作品進(jìn)行案例分析，述評其大眾化的樣貌——創(chuàng)作理念、表現(xiàn)手法上都試圖契合大眾的需求。不過，國內(nèi)文獻(xiàn)紀(jì)錄片大眾化進(jìn)程中已然顯現(xiàn)出不少缺陷、弊病，例如創(chuàng)作模式單一、運(yùn)作手段缺乏、傳播渠道狹窄。隨之，筆者指出：影響其大眾化的因素林林總總，涵蓋政治、經(jīng)濟(jì)、社會、文化的方方面面�？梢哉f，國內(nèi)文獻(xiàn)紀(jì)錄片的發(fā)展既有來自內(nèi)部的市場、受眾、國際交流的需求與壓力，又有來自外部的政策、技術(shù)與大眾傳媒的發(fā)展做支撐。充分研討這些影響因素之后，才可能更加理性地探尋其大眾化的必要性、可行性。 針對上述的辨析與論證并結(jié)合受眾調(diào)查所得，本文對于文獻(xiàn)紀(jì)錄片的大眾化發(fā)展提出相應(yīng)的對策、建議。一是從政策機(jī)制角度上加以維護(hù)，建立健全有助于文獻(xiàn)紀(jì)錄片發(fā)展的上層機(jī)制；二是實(shí)現(xiàn)傳統(tǒng)媒體與新媒體的資源整合，在保障傳統(tǒng)媒體的傳播效果的同時積極開發(fā)新媒體領(lǐng)域；三是在創(chuàng)作定位上、題材視角、作品質(zhì)量、創(chuàng)作角度上都要關(guān)注大眾的需求；四是加強(qiáng)市場管理的理念，前期強(qiáng)化宣傳意識，創(chuàng)作中將受眾分析、目標(biāo)市場進(jìn)行準(zhǔn)確定位，并且積極開發(fā)后期衍生產(chǎn)品。
[Abstract]:In the development of more than 80 years, domestic documentary film has always occupied an important position in the field of culture because of its unique ideological value and artistic characteristics. At present, the mainstream culture, elite culture and mass culture show a trend of mutual fusion, and popular culture gradually comes and goes, promotes mainstream culture, and elite culture goes down the temple and walks out of the ivory tower. With the increasing frequency of international communication, the popularization of domestic documentary has become an indisputable fact. Popularization not only provides a new opportunity for the development of domestic documentary documents, but also puts forward new requirements and standards. This paper begins with the review of the development of domestic documentary literature, and analyzes the case with the representative works, and comments on its popular appearance-creation concept, and attempts to meet the needs of the public in terms of expression techniques. However, there are many defects in the process of the popularization of documentary films in China, such as the singleness of creation mode, the lack of means of operation and the narrow channel of communication. Then, the author points out that there are many factors influencing its popularity, covering all aspects of politics, economy, society and culture. It can be said that the development of domestic documentaries not only comes from the demand and pressure of internal market, audience, international communication, but also from the external policy, technology and mass media. After fully studying these influencing factors, it is possible to explore the necessity and feasibility of its popularization more rationally. Based on the above analysis and argumentation and the result of audience investigation, this paper puts forward the corresponding countermeasures and suggestions for the popularization of documentary. One is to maintain it from the perspective of policy mechanism, and to establish and improve the upper level mechanism which is conducive to the development of documentary documentaries; the other is to realize the integration of resources between traditional media and new media. While safeguarding the communication effect of traditional media, we should actively develop the new media field; third, we should pay attention to the needs of the public in terms of creation orientation, theme perspective, work quality and creation angle; fourth, we should strengthen the concept of market management. The early stage strengthens the propaganda consciousness, the audience analysis, the target market carries on the accurate localization in the creation, and develops the late derivative product actively.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J952

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