本文選題：微電影 + 類型�。� 參考：《重慶工商大學(xué)》2013年碩士論文

【摘要】：微電影發(fā)展至今，業(yè)已形成較為完備的產(chǎn)業(yè)鏈條，同時產(chǎn)生了一系列優(yōu)秀的代表作品。豐富的類型支持與良好的傳播效果為微電影聚集了一大批受眾群體，同時也為微電影的發(fā)展提供了新的要求，因為一種媒介的發(fā)展與繁榮，離不開圍繞在這種媒介周圍的一系列因素的共同支持與配合。就微電影自身來說，廣告型微電影、公益型微電影、電影型微電影、作者型微電影等都為微電影的作品打下了數(shù)量的基礎(chǔ)。它們脫胎于不同的領(lǐng)域與方面，但均匯聚在微電影的門類之下，形成了豐富的微電影種類。在個案的研究與剖析中，也更加明晰了不同種類微電影在內(nèi)容、風(fēng)格等方面的獨特性，從而整理和歸納出四種種類微電影的普遍性和特殊懷。在傳播效果方面，微電影傳播的宏觀效果與不同種類微電影的傳播效果相輔相承。在廣告型微電影的傳播效果研究中，我們發(fā)現(xiàn)了它的傳播隔閡、有限效果、可信性效果與休眠效果；在公益型微電影的傳播效果研究中，我們發(fā)現(xiàn)了它的議程設(shè)置與警鐘效果；在電影型微電影的傳播效果研究中，我們發(fā)現(xiàn)了“沉默的螺旋”和“培養(yǎng)”；在作者型微電影的傳播效果研究中，我們發(fā)現(xiàn)了意見領(lǐng)袖和兩極傳播對傳播效果的影響以及使用與滿足。這些宏觀與微觀效果共同支撐起微電影傳播的總效果，讓我們得以從大眾傳播的效果研究中汲取營養(yǎng)，，更加充分地挖掘出不同種類微電影傳播效果的特性。通過典型作品的傳播效果分析，我們不難找到微電影持續(xù)發(fā)展的希望與動力。同時，由于微電影自身媒介的局限性，微電影正遭遇著生存的隱憂，發(fā)展中的不均衡也可能隨時將這一新興媒介拉下神壇。因此，向多種媒介平臺的延伸，在類型與內(nèi)容上的不斷豐富，力求在藝術(shù)性和商業(yè)性上的共同繁榮，不僅有利于微電影得到更為廣泛的支持與認(rèn)可，更有利于微電影產(chǎn)業(yè)的持續(xù)發(fā)展與微電影創(chuàng)作的長盛不衰。
[Abstract]:With the development of micro-film, it has formed a relatively complete industrial chain and produced a series of outstanding representative works at the same time. Rich type support and good communication effect bring together a large number of audience groups for micro-film, but also provide new requirements for the development of micro-film, because of the development and prosperity of a medium. It is inseparable from the support and cooperation of a series of factors around this medium. As far as micro film itself is concerned, advertising micro film, public welfare micro film, film micro film and author micro film all lay the foundation for micro film works. They are derived from different fields and aspects, but they all converge under the category of microfilms, forming a rich variety of microfilms. In the case study and analysis, it also makes clear the uniqueness of different kinds of micro-movies in content and style, so as to sort out and sum up the universality and special thoughts of the four kinds of micro-movies. In the aspect of communication effect, the macro-effect of micro-film communication is complementary to that of different micro-film. In the study of the communication effect of advertising micro film, we find its communication barrier, limited effect, credibility effect and dormant effect, and in the study of communication effect of public welfare micro film, we find its agenda setting and alarm effect. In the study of the communication effect of the film microfilm, we have found the "spiral of silence" and "cultivation", and in the study of the communication effect of the author microfilm, We have found the influence of opinion leaders and bipolar communication on the communication effect, as well as their use and satisfaction. These macro and micro effects together support the overall effect of microfilm communication, so that we can draw nutrition from the study of the effect of mass communication, and fully excavate the characteristics of different kinds of microfilm communication effect. Through the analysis of the transmission effect of typical works, it is not difficult to find the hope and motive force for the sustainable development of micro-film. At the same time, because of the limitation of microfilm itself, micro-film is encountering the hidden worry of survival, and the imbalance in development may pull this new medium down the altar at any time. Therefore, the extension to a variety of media platforms, the constant enrichment of the types and contents, and the common prosperity of art and commerce are not only conducive to the wider support and recognition of microfilms, More conducive to the sustainable development of micro-film industry and micro-film creation of the long-lasting.
【學(xué)位授予單位】：重慶工商大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J905

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本文編號：1939137