本文選題：商業(yè)繪畫 + Q版　； 參考：《西北大學(xué)》2013年碩士論文

【摘要】：隨著經(jīng)濟(jì)社會和信息社會的不斷發(fā)展,人們的物質(zhì)生活得到不斷的豐富,隨之而來的是越來越大的生活壓力。面對這種生活壓力,人們的審美趣味也發(fā)生了一定的變化�；谶@些原因,在20世紀(jì)70年的代日本產(chǎn)生了“可愛文化”潮流,而Q版手法的商業(yè)繪畫作為其中的一個組成部分也在不斷的變化發(fā)展著,并在發(fā)展的過程中受到不同地區(qū)的社會環(huán)境影響,形成了帶有不同傳統(tǒng)基因的Q版手法的商業(yè)繪畫。 論文分四個部分進(jìn)行論述。論文首先通過基于“日本可愛文化”的一些研究試給“Q版”這一說法下定義,對其特點(diǎn)進(jìn)行歸納總結(jié)。之后通過舉例說明,總結(jié)和問卷調(diào)研等方法對于商業(yè)繪畫的Q版手法的應(yīng)用范圍以及市場前景進(jìn)行研究,并總結(jié)研究其中體現(xiàn)的不同的傳統(tǒng)基因。文中第一章緒論,對于論文的研究背景、意義以及研究內(nèi)容和方法做了簡單的闡述。第二章試通過對于“日本可愛文化”的一些研究給界定“Q版”這一概念,并對其相較于其他商業(yè)繪畫作品的應(yīng)用范圍、特性以及發(fā)展?fàn)顩r做出歸納總結(jié)。第三章是結(jié)合消費(fèi)者行為就當(dāng)今大環(huán)境下對于國內(nèi)外成功Q版手法商業(yè)繪畫作品的案例分析,以及市場調(diào)研。第四章舉出例子,并根據(jù)前三章的研究內(nèi)容進(jìn)行總結(jié)。只有在Q版手法的商業(yè)繪畫擁有我們在環(huán)境下的文化基因時,才能真正的成為有著中國文化的優(yōu)秀Q版商業(yè)繪畫。
[Abstract]:With the continuous development of economic society and information society, people's material life has been constantly enriched, followed by a growing pressure of life. In the face of this kind of life pressure, people's aesthetic taste has also undergone certain changes. For these reasons, the Japanese generation in the 20th century had the trend of "lovely culture", and the Q version of commercial painting as a part of it is constantly changing and developing. And in the process of development by the social environment in different regions, the formation of different traditional genes with the Q version of commercial painting. The paper is divided into four parts. Firstly, this paper gives a definition of Q edition through some studies based on Japanese lovely Culture, and summarizes its characteristics. Then through illustrating, summing up and questionnaire investigation and other methods to commercial painting Q version of the application of the scope of practice and market prospects, and summed up the study of different traditional genes reflected in it. The first chapter introduces the background, significance, contents and methods of the research. The second chapter tries to define the concept of "Q Edition" through some studies on "Japanese lovely Culture", and summarize its application scope, characteristics and development status compared with other commercial paintings. The third chapter is a case study on the successful Q version of commercial paintings and market research in the context of consumer behavior. The fourth chapter gives examples and summarizes the research contents of the first three chapters. Only when the Q version of commercial painting has our cultural genes in the environment, can we truly become the excellent Q version of commercial painting with Chinese culture.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J954

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本文編號：1849113