本文選題：美劇 + 受眾分析��； 參考：《東北師范大學(xué)》2013年碩士論文

【摘要】：當(dāng)今的世界是一個(gè)信息化數(shù)字化的世界，信息借助互聯(lián)網(wǎng)在全球范圍內(nèi)迅速傳播。美國電視劇（以下簡稱“美劇”）作為美國文化的重要表現(xiàn)形式，已經(jīng)通過互聯(lián)網(wǎng)在我國廣泛傳播，，形成了不可估量的受眾群體。美劇在我國電視臺播放的收視率異常低迷，相較于觀眾對網(wǎng)絡(luò)傳播美劇的熱捧，形成鮮明的對比。受眾為何如此厚此薄彼？受眾對美劇的選擇性接受又緣于什么原因？美劇觀眾如何接受美劇？美劇對我國受眾產(chǎn)生影響？受眾對美劇偏好直接影響其對我國電視劇的選擇。本文試圖通過對美劇在中國的受眾分析，把握我國受眾的偏好和對娛樂方式的選擇，有利于我國電視行業(yè)和文化的發(fā)展。本文的內(nèi)容包括： 本論文的基本框架為第一部分引言，闡述了本文的研究緣起、研究概念和研究現(xiàn)狀、研究設(shè)計(jì)。 第二部分為美劇在中國的傳播，首先介紹美劇的主要特征，之后梳理了美劇在我國的傳播歷程和現(xiàn)狀。 第三部分為對我國美劇受眾接受情況的調(diào)查，通過問卷調(diào)查、焦點(diǎn)小組訪談、個(gè)人訪談來對受眾進(jìn)行調(diào)查。 第四部分是美劇在中國的受眾分析，從受眾的性別比例、年齡、職業(yè)、學(xué)歷、收入來分析受眾的結(jié)構(gòu)；從受眾觀看美劇的歷史和時(shí)間、收看偏好、文本特征來闡述受眾的觀看情況；從受眾的使用與滿足的角度來分析受眾的動(dòng)機(jī)和需求。 第五部分為美劇對中國受眾的影響，主要從日常生活和文化兩方面闡述。分析受眾的行為、社會交往、生活方式、價(jià)值觀念受到美劇怎樣的影響。
[Abstract]:Today's world is a digital information world, information with the help of the Internet in the world rapidly spread. As an important manifestation of American culture, American TV series (hereinafter referred to as "American TV series") has been widely spread through the Internet in China, forming an incalculable audience group. The ratings of American TV dramas on Chinese TV stations are extremely low, which is in sharp contrast to the popularity of network TV dramas. Why is the audience so partial to one another? What is the reason for the audience's selective acceptance of American TV dramas? How does the audience accept American TV? American TV dramas have an impact on our audience? The audience's preference for American TV plays directly affects their choice of Chinese TV dramas. By analyzing the audience of American TV drama in China, this paper tries to grasp the preference of Chinese audience and the choice of entertainment mode, which is beneficial to the development of Chinese TV industry and culture. The contents of this article include: The basic framework of this paper is the introduction of the first part, this paper describes the origin of the research, research concepts and research status, research design. The second part is the spread of American drama in China, first introduced the main features of American drama, and then combed the dissemination of American drama in China and the status quo. The third part is a survey of the audience acceptance of American TV series in China, through questionnaires, focus group interviews, personal interviews to investigate the audience. The fourth part is the audience analysis of American TV dramas in China, analyzing the audience structure from the audience's gender ratio, age, occupation, education, and income; viewing the history and time of American TV dramas from the audience, and watching preference. Text features to explain the audience's viewing situation, from the audience's use and satisfaction to analyze the audience's motivation and needs. The fifth part is the influence of American dramas on Chinese audience, mainly from the aspects of daily life and culture. Analysis of audience behavior, social interaction, lifestyle, values affected by American drama.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G206;J905

【參考文獻(xiàn)】

中國期刊全文數(shù)據(jù)庫 前5條

1 楊名;;從《絕望主婦》看人性的秘密[J];小康;2006年02期

2 李川;卡拉揚(yáng);;從全球化視野下美劇在中國的流行看受眾地位的轉(zhuǎn)變[J];社會科學(xué)論壇(學(xué)術(shù)研究卷);2008年01期

3 楊靜;中國電視劇與民族敘事審美文化傳統(tǒng)[J];現(xiàn)代傳播;2002年01期

4 劉海寧;;文化接近和文化折扣——從美國電視劇《瘋狂主婦》在中國的傳播說起[J];新聞愛好者;2006年06期

5 劉大先;;小眾的流行:作為網(wǎng)絡(luò)青年亞文化的美劇[J];藝術(shù)廣角;2007年04期

本文編號：1816608