本文選題：韓國偶像劇 + 網(wǎng)絡傳播　； 參考：《聊城大學》2014年碩士論文

【摘要】：近幾年，韓國偶像劇在我國得以持續(xù)、廣泛地傳播，并且實現(xiàn)了較為突出的傳播效果，其傳播方式不同于以往的傳統(tǒng)大眾媒介，而是通過網(wǎng)絡這一新興媒介進行跨國界、跨文化的傳播。相對于網(wǎng)絡媒介來說，傳統(tǒng)電視媒介播放的韓國偶像劇大都受政策、劇集更新緩慢、播放時間滯后等因素的限制，因此對于喜愛韓國偶像劇的受眾來說網(wǎng)絡是其更為便捷的選擇。網(wǎng)絡為韓國偶像劇提供了新的傳播平臺，韓國偶像劇通過網(wǎng)絡的傳播在我國擁有大量的網(wǎng)絡受眾。隨著韓國偶像劇在我國網(wǎng)絡上的熱播，其受關注程度也逐漸提高，因此對其進行相關研究是十分必要的。以往對韓國偶像劇的研究大多是以傳統(tǒng)電視媒介為出發(fā)點，主要對其文化、女性視角、成功原因等諸多方面進行研究，但是從網(wǎng)絡傳播的視角對韓國偶像劇進行的研究則相對較少。本研究旨在對韓國偶像劇在我國網(wǎng)絡上傳播的各相關因素及其產(chǎn)生的價值進行整理和分析，并在此基礎上對國產(chǎn)偶像劇在創(chuàng)作、推廣與傳播等方面提出一些自己的見解與建議。 本研究以網(wǎng)絡媒介為出發(fā)點進行相關分析，首先梳理了韓國偶像劇的內(nèi)容和分類，以及其利用網(wǎng)絡平臺實現(xiàn)的商業(yè)化運作。其次是從韓國偶像劇在我國的網(wǎng)絡傳播現(xiàn)狀和傳播模式等宏觀視角出發(fā)，對韓國偶像劇在我國由電視到網(wǎng)絡的傳播環(huán)境的轉變、韓國偶像劇在我國網(wǎng)絡上得以持續(xù)傳播的相關網(wǎng)絡技術和主要傳播渠道、以及其突破傳統(tǒng)的單向傳播方式，形成多級自主擴散式的傳播模式等方面進行整理和分析。再次則總結并分析了韓國偶像劇在我國的網(wǎng)絡傳播中具有多渠道多層次的立體傳播、受眾規(guī)模日益增大、跨媒介傳播產(chǎn)生次級文本、媒介融合易形成短期“熱點”這四個主要特征。繼而從韓國偶像劇自身文本特征展現(xiàn)出的藝術價值和與我國具有相同契合點的傳統(tǒng)倫理價值觀所體現(xiàn)出的文化價值，以及韓國偶像劇注重市場需求的產(chǎn)業(yè)鏈式生產(chǎn)助其實現(xiàn)可觀的商業(yè)價值這三個方面對其在我國網(wǎng)絡上傳播所產(chǎn)生的價值進行了分析。最后則是在上述研究的基礎上結合國情及自身發(fā)展的現(xiàn)狀試對國產(chǎn)偶像劇在內(nèi)容創(chuàng)新、對外推廣和文化傳播等方面得出相關啟示和建議，，并希望由此為國產(chǎn)偶像劇集如何立足本土、走出國門提供一點參考。
[Abstract]:In recent years, Korean idol drama has been widely spread in our country, and has achieved more outstanding communication effect. Its communication mode is different from the traditional mass media in the past, but it is carried out across national boundaries through the network, which is a new medium. Intercultural communication Compared with the network media, most Korean idol dramas broadcast by the traditional TV media are restricted by such factors as the policy, the slow updating of the series, the lag in the broadcast time, and so on. Therefore, the Internet is a more convenient choice for audiences who love Korean idol dramas. The network provides a new communication platform for Korean idol drama, which has a large number of network audiences in our country. With the popularity of Korean idol drama on the Chinese network, its attention is gradually increased, so it is necessary to study it. In the past, most of the studies on Korean idol dramas were based on the traditional television media. They mainly studied their culture, women's perspective, reasons for success, and so on. However, the study of Korean idol drama from the perspective of network communication is relatively rare. The purpose of this study is to sort out and analyze the relevant factors and the value of Korean idol dramas spread on the internet in our country, and on this basis, to put forward some opinions and suggestions on the creation, promotion and dissemination of Chinese idol dramas. Based on the analysis of internet media, this paper firstly combs the content and classification of Korean idol drama, and the commercial operation of Korean idol drama based on network platform. Secondly, from the macroscopic angle of view, such as the present situation and mode of communication of Korean idol drama in our country, the transformation of the communication environment of Korean idol drama from television to network in our country. The related network technology and main communication channel of Korean idol drama which can be continuously spread on the network of our country, as well as its breaking through the traditional one-way communication mode and forming the multi-level independent diffusion mode, are sorted out and analyzed. Thirdly, it summarizes and analyzes that Korean idol drama has multi-channel and multi-level three-dimensional communication in our country's network communication, the audience scale is increasing day by day, and cross-media communication produces secondary text. Media fusion is easy to form the four main characteristics of short-term "hot spot". Then the artistic value of Korean idol drama itself and the cultural value of traditional ethical values which share the same point of agreement with our country are displayed from the text characteristics of Korean idol drama. The paper also analyzes the value of Korean idol drama's spreading on the network in our country from three aspects: the industrial chain production which pays attention to the market demand and helps it realize the considerable commercial value. Finally, on the basis of the above research, combined with the current situation of national conditions and its own development, the author tries to draw relevant enlightenment and suggestions on the content innovation, foreign promotion and cultural dissemination of domestic idol dramas. And hope from this for domestic idol drama set how to base itself, go out of the country to provide a little reference.
【學位授予單位】：聊城大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J905

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