本文選題：視覺修辭 + 電視專題片��； 參考：《國際新聞界》2017年07期

【摘要】：《永遠在路上》是中國共產(chǎn)黨加強自身建設的關鍵時期播出的一部反腐專題片。本文根據(jù)視覺修辭原理,對該專題片進行解讀,深入挖掘片中圖像背后的意義表達,幫助觀眾準確地把握制作者的傳播意圖。研究發(fā)現(xiàn),為了取得更好的宣傳效果,制作者靈活運用了多種視覺修辭手段,包括征用中國傳統(tǒng)文化元素和紅色文化元素,組織并呈現(xiàn)各類特定的視覺意象,運用各種視覺修辭技巧,來建構(gòu)某種聯(lián)想或深層關聯(lián),敘事狀物、傳遞情感、表明態(tài)度、表達意見和思想。恰當?shù)囊曈X修辭把制作者的意圖植入文本的深層結(jié)構(gòu),增強了專題片的形象性和說服力,使作品更具警示作用和教育意義。
[Abstract]:Always on the way is an anti-corruption feature broadcast at a critical time for the Communist Party of China to strengthen its own construction. According to the principle of visual rhetoric, this paper interprets the feature film, deeply excavates the meaning expression behind the image in the film, and helps the audience to grasp the producer's communication intention accurately. The study found that in order to achieve a better publicity effect, producers use a variety of visual rhetorical devices flexibly, including requisition of traditional Chinese cultural elements and red cultural elements, organize and present various specific visual images. Using various visual rhetorical techniques to construct a certain association or deep association, narrative objects, convey emotions, express attitudes, express opinions and ideas. Proper visual rhetoric implants the intention of the producer into the deep structure of the text, enhances the image and persuasion of the feature film, and makes the work more cautionary and instructive.
【作者單位】： 江西財經(jīng)大學人文學院;
【分類號】：J959

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