本文選題：饑餓營銷 + 周星馳　； 參考：《公關(guān)世界》2016年04期

【摘要】：正中國電影市場的紀(jì)錄,再次被周星馳打破。截至本文發(fā)稿,電影《美人魚》票房已過30億。伴隨著不斷刷新的票房紀(jì)錄和觀眾好口碑,《美人魚》讓人關(guān)注的還有一直伴隨它的多個(gè)行業(yè)焦點(diǎn):從沸沸揚(yáng)揚(yáng)的天價(jià)保底金額,到不設(shè)任何提前看片的神秘策略,甚至再到周星馳破天荒的20站路演,都被媒體拿來大書特書�！睹廊唆~》的票房神話到底如何煉成?天價(jià)保底的真相是什么?是什么樣的宣發(fā)策略為票房保駕護(hù)航?為探究真相,新浪娛樂獨(dú)家采訪了《美人魚》的
[Abstract]:The record of Chinese film market is broken by Zhou Xingchi again. As of this article, the movie "Mermaid" has more than 3 billion box office. With its record-breaking box office record and good audience reputation, Mermaid has attracted attention from the many industry focal points that have been accompanying it: from the soaring price underwriting to the mysterious strategy of not having to watch a movie in advance. Even to Zhou Xingchi's first 20-stop roadshow, the media have brought a big book. "Mermaid" box office myth how on earth? What is the truth of the price guarantee? What kind of publicity strategy to protect the box office? To explore the truth, Sina Entertainment interviewed Mermaid exclusively
【分類號】：J943

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本文編號：1776739