本文選題：延時(shí)攝影　切入點(diǎn)：廣告電影　出處：《中國(guó)美術(shù)學(xué)院》2014年碩士論文

【摘要】：延時(shí)攝影，顧名思義就是在拍攝畫(huà)面的時(shí)候把幀速率調(diào)得比正常速率低，再用正�；蛘咻^快的速率來(lái)播放畫(huà)面的一種攝影的技術(shù)，又稱(chēng)低速攝影、逐格攝影、定格攝影、間隔攝影,也會(huì)用到動(dòng)畫(huà)創(chuàng)作中，，被大家叫做為逐格動(dòng)畫(huà)。延時(shí)攝影的魅力在于通過(guò)低幀速率獲得影像,然后用正常的電影電視播放速率播放,可以把我們?nèi)庋劭床坏降暮芏嘧兓木跋蠼o展現(xiàn)出來(lái)，這些都是常規(guī)攝影所沒(méi)有辦法的達(dá)到的，延時(shí)攝影的一大特色，也是此次研究的一大亮點(diǎn)所在。 廣告電影是最開(kāi)始以電影媒介為載體而產(chǎn)生的一種廣告形式，在當(dāng)今的數(shù)字化時(shí)代與廣告消費(fèi)時(shí)代，已經(jīng)成為現(xiàn)如今廣告發(fā)展的一種新形式，在龐大的網(wǎng)絡(luò)平臺(tái)和其他多媒體互動(dòng)的時(shí)期，廣告電影順應(yīng)了新媒體時(shí)代的信息傳播的方向。它的優(yōu)勢(shì)和傳統(tǒng)視頻的廣告相互比較的話是很明顯的，電影廣告以它自身獨(dú)特的優(yōu)點(diǎn)將廣告的效用發(fā)揮到最大，在今天各類(lèi)廣告高速的發(fā)展，電影廣告作為一種新的產(chǎn)物有著很大發(fā)展的空間。 可是當(dāng)今把延時(shí)攝影加入到廣告電影中的實(shí)際例子還是很少的。此次的論文研究就是針對(duì)延時(shí)攝影如何與電影廣告相結(jié)合，開(kāi)辟出一種新的視覺(jué)媒介。在廣告電影這個(gè)獨(dú)特的廣告形式中，延時(shí)攝影技術(shù)的運(yùn)用讓廣告電影打破傳統(tǒng)的技術(shù)表達(dá)手法，是一種全新的創(chuàng)新。
[Abstract]:Delay photography, as its name implies, is a photography technique that sets the frame rate at a lower rate than the normal rate when shooting a picture, and then uses a normal or faster rate to play the picture, also known as low speed photography, case by case photography, and frame photography.Interval photography, will also be used in animation creation, is known as the case of animation.The beauty of delayed photography is that we get images at low frame rates, and then play them at normal movie and television rates, and we can show a lot of changes that we can't see with the naked eye.These are the conventional photography can not achieve, delay photography a major feature, but also a bright spot in this study.The advertising film is a kind of advertising form which is produced at the beginning with the film medium as the carrier. In the current digital era and the advertising consumption era, it has become a new form of advertising development.In the period of huge network platform and other multimedia interaction, advertising films conform to the direction of information dissemination in the new media era.It is obvious that its advantages are compared with the traditional video ads. Film advertising has its own unique advantages to maximize the effectiveness of advertising. Today, all kinds of advertisements are developing at a high speed.As a new product, film advertising has a great space for development.But there are few practical examples of adding delayed photography to advertising movies today.This paper is aimed at how to combine delay photography with film advertising to create a new visual medium.In the unique advertising form of advertising film, the application of delayed photography technology makes advertising film break the traditional technique of expression, it is a new innovation.
【學(xué)位授予單位】：中國(guó)美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：J959;J931

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 鄭堅(jiān);;廣告與中產(chǎn)身份建構(gòu)[J];新聞愛(ài)好者;2009年14期

本文編號(hào)：1725141