本文選題：傳媒企業(yè)　切入點(diǎn)：并購　出處：《華南理工大學(xué)》2014年碩士論文

【摘要】：改革開放30多年來，中國(guó)傳媒行業(yè)取得輝煌成就，也發(fā)生了深刻的歷史變革，聽廣播、觀電影、看電視已成為廣大人民群眾精神文化生活的重要組成部分[1]。我國(guó)傳媒行業(yè)呈現(xiàn)高速發(fā)展態(tài)勢(shì)。我國(guó)電影票房從2000年的8億元增長(zhǎng)到2012年的171億元，年復(fù)合增長(zhǎng)率達(dá)到29%。2012年中國(guó)電視廣告收入突破千億，而新媒體廣告收入較2008年增幅超過10倍，達(dá)到67.20億元。作為拉動(dòng)電視和新媒體廣告增長(zhǎng)的重要因素，電視劇市場(chǎng)也處于高速發(fā)展的機(jī)遇期。 行業(yè)的高速發(fā)展必然帶來行業(yè)涉及企業(yè)的不斷擴(kuò)張。在市場(chǎng)經(jīng)濟(jì)環(huán)境下,并購重組是傳媒企業(yè)擴(kuò)張的重要手段，是優(yōu)化傳媒行業(yè)資源配置，提升傳媒行業(yè)整體競(jìng)爭(zhēng)力的有力途徑。2010年以來，作為文化產(chǎn)業(yè)核心產(chǎn)業(yè)層的傳媒行業(yè)并購重組呈現(xiàn)加速態(tài)勢(shì)。從傳統(tǒng)媒體到新興媒體，從國(guó)有傳媒企業(yè)到民間傳媒資本，傳媒產(chǎn)業(yè)在快速發(fā)展中愈加彰顯資本擴(kuò)張的力量[2]。2013年，中國(guó)文化產(chǎn)業(yè)并購市場(chǎng)異�；馃�。據(jù)不完全統(tǒng)計(jì)，2013年文化傳媒板塊的并購案例50余起，涉及資金近400億元。 在傳媒行業(yè)如火如荼的并購潮中，本論文《HC影視股份公司并購KD傳媒公司項(xiàng)目案例分析》將對(duì)剛發(fā)生不久的傳媒行業(yè)的一起并購案例深入剖析，重點(diǎn)探討在本次并購中，如何運(yùn)用并購這種融資工具來實(shí)現(xiàn)本公司的全產(chǎn)業(yè)鏈布局的戰(zhàn)略，，如何進(jìn)行企業(yè)的價(jià)值評(píng)估，對(duì)并購方的持續(xù)競(jìng)爭(zhēng)力產(chǎn)生哪些影響，并購支付方式如何確定。試圖通過這些研究對(duì)類似傳媒企業(yè)的并購行為提供參考和借鑒意義。
[Abstract]:Since the reform and opening up for more than 30 years, China's media industry has made brilliant achievements and has also undergone profound historical changes. Listening to radio, watching movies and watching television have become an important part of the spiritual and cultural life of the broad masses of the people [1].China's media industry presents a high-speed development trend.China's film box office increased from 800 million yuan in 2000 to 17.1 billion yuan in 2012, with a compound annual growth rate of 29.5 billion yuan in 2012 and a 10-fold increase in new media advertising revenue to 6.72 billion yuan over 2008.As an important factor to stimulate the growth of TV and new media advertising, the TV drama market is also in a period of high-speed development.The rapid development of the industry will inevitably bring about the continuous expansion of enterprises involved in the industry.In the market economy environment, M & A is an important means for media enterprises to expand. It is a powerful way to optimize the allocation of media resources and enhance the overall competitiveness of the media industry.As the core industry of cultural industry, the M & A of media industry presents an accelerating trend.From traditional media to emerging media, from state-owned media enterprises to private media capital, the media industry is increasingly showing the power of capital expansion in its rapid development.According to incomplete statistics, cultural media plate in 2013 M & A cases more than 50, involving capital of nearly 40 billion yuan.In the wave of mergers and acquisitions in the media industry, this paper, "A case study of the acquisition of KD Media Company by HC Film and Television Company", will analyze deeply a case of M & A in the media industry that has just just occurred, with an emphasis on the M & A in this merger.How to use the financing tool of M & A to realize the strategy of the whole industrial chain layout of the company, how to evaluate the value of the enterprise, what impact on the sustainable competitiveness of the M & A party, and how to determine the payment method of M & A.This paper attempts to provide reference and reference for M & A of similar media enterprises through these studies.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：J94;F271

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