本文選題：馮小剛導(dǎo)演　切入點(diǎn)：商業(yè)電影　出處：《曲阜師范大學(xué)》2013年碩士論文

【摘要】：本文主要研究目的是通過分析馮小剛商業(yè)電影的成功因素對(duì)中國商業(yè)電影的產(chǎn)業(yè)化發(fā)展的貢獻(xiàn)來為商業(yè)電影產(chǎn)業(yè)化發(fā)展尋找模式和出路。在正確擺明商業(yè)電影作為文化產(chǎn)業(yè)類型之一的立場前提下，正確認(rèn)識(shí)并開拓它作為商品的商業(yè)化態(tài)勢(shì)和生存生殖空間，，重點(diǎn)通過馮小剛成功的商業(yè)電影中掩映在商業(yè)元素之下的獨(dú)特的人文情懷說明成功的商業(yè)電影應(yīng)該具有的基本元素。 本文主要通過分析比較、舉例論證、邏輯歸納的方法實(shí)現(xiàn)對(duì)商業(yè)電影產(chǎn)業(yè)化發(fā)展的綜合分析。分析比較了電影中的三個(gè)方向，主旋律方向、藝術(shù)方向和商業(yè)方向。長期以來主旋律電影和藝術(shù)電影頻頻獲得影評(píng)界和各種國際大獎(jiǎng)的親睞卻票房不佳，而商業(yè)電影卻頂著庸俗文化的帽子實(shí)現(xiàn)了商業(yè)電影產(chǎn)業(yè)化的投入和產(chǎn)出的可持續(xù)發(fā)展。借鑒好萊塢電影發(fā)展實(shí)踐經(jīng)驗(yàn)來看，我們需要重新認(rèn)識(shí)并梳理商業(yè)電影及其產(chǎn)業(yè)化運(yùn)作。對(duì)馮小剛電影也一改影評(píng)界批評(píng)之風(fēng)，理性并實(shí)事求是的架構(gòu)商業(yè)電影的紋理脈絡(luò)。文章以馮小剛賀歲電影為例，呈現(xiàn)中國商業(yè)電影導(dǎo)演本土化的商業(yè)包裝手段以及人文情懷視角。系統(tǒng)梳理出的商業(yè)元素包括電影融資的資本效應(yīng)、大眾化的選題、喜聞樂見的視聽形態(tài)和積極的營銷策略等，從商業(yè)電影包裝里抽取出貼近現(xiàn)實(shí)的人物形象、折射現(xiàn)實(shí)的人生思考，反思社會(huì)的人性主題，調(diào)侃生活的幽默文化等等人文情懷，客觀再現(xiàn)馮小剛電影成功質(zhì)素。 商業(yè)電影元素的總結(jié)和歸納，使我們正確認(rèn)識(shí)到電影不只是一種商業(yè)化的大眾影視娛樂文化產(chǎn)品，更有關(guān)深度文化知識(shí)和價(jià)值觀的傳播使命，是負(fù)載人文情懷的流行文化，我們要以雅俗共賞的眼光和推陳出新的策略實(shí)現(xiàn)商業(yè)電影產(chǎn)業(yè)化發(fā)展。
[Abstract]:The main objective of this research is through the analysis on success of the Feng Xiaogang commercial movie on Chinese commercial film industry development mode and way for contribution to the development of commercial film industry. On the right put commercial film as one of the cultural industry type position under the premise of correct understanding and develop it as a commercial commodity and survival situation the reproductive space, focusing on the basic elements of successful commercial movie should be set off by the commercial success of Feng Xiaogang's films in the commercial elements under the unique humanistic feelings.
This paper mainly through the analysis and comparison, exemplification, comprehensive analysis of the commercial film industry development the realization method of inductive logic. Analysis and comparison of the three directions in the movie, the main melody direction, art direction and business direction. For a long time the main theme of the film art and film critics and frequently won international awards like it the poor box office, and the commercial film but the top hat vulgar culture to achieve the sustainable development of the commercial film industry input and output. From Hollywood movie development experience, we need to understand and sort of commercial films and its industrialization. The Feng Xiaogang film critics also changed the criticism of the wind, and rational texture context realistic architecture commercial film. Based on Feng Xiaogang's New Year film as an example, presents the commercial packaging means China commercial film director and localization This paper from the perspective of system to sort out feelings. Commercial elements include the capital effect of film financing, popular topics, popular audio-visual form and active marketing strategy, remove the realistic characters from the commercial film packaging in the smoke, reflecting the reality of human life thinking, theme reflection of society, life and culture of humorous ridicule human feelings, the success of the film Feng Xiaogang to reproduce the objective quality.
Commercial film elements and summary helps us recognize the movie is not just a commercial public Studio Entertainment cultural products, more about the propagation depth cultural knowledge and values of the mission, is the load of human feelings of popular culture, we should take both eye and innovation strategies to realize the development of commercial film industry.

【學(xué)位授予單位】：曲阜師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J905;J943

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