本文選題：動畫短片　切入點(diǎn)：傳播技術(shù)　出處：《湖南大學(xué)》2013年碩士論文

【摘要】：長期以來，動畫短片作為動畫體系中最基礎(chǔ)的部分，充當(dāng)著藝術(shù)實(shí)驗(yàn)片的角色。伴隨傳播技術(shù)不斷發(fā)展，大眾傳播模式由單向型向多元化互動型轉(zhuǎn)變，受眾開始呈現(xiàn)出碎片化的閱讀傾向。動畫短片以其短小精煉的特點(diǎn)，順應(yīng)了當(dāng)代受眾的淺閱讀習(xí)慣與碎片化閱讀時(shí)間，商業(yè)性動畫短片應(yīng)運(yùn)而生。 基于以上背景，本文從傳播技術(shù)的視角出發(fā)，以新媒體環(huán)境下的中國動畫短片發(fā)展問題為研究對象，將中國動畫短片的發(fā)展歷程歸納為三個(gè)階段：以電影為傳播媒介的發(fā)展階段、以電視為主傳播媒介的發(fā)展階段、以網(wǎng)絡(luò)為主傳播媒介的發(fā)展階段，其間重點(diǎn)闡述了將中國動畫短片推向國際舞臺并大放異彩的“中國動畫學(xué)派”。并從作品創(chuàng)作、傳播形態(tài)、商業(yè)價(jià)值三個(gè)方面，總結(jié)出新媒體環(huán)境下中國動畫短片所呈現(xiàn)出的新特征：作品創(chuàng)作的草根性、傳播形態(tài)的交互性、商業(yè)價(jià)值的獨(dú)立性和依附性。根據(jù)以上新媒體環(huán)境下中國動畫短片的歷史與現(xiàn)狀，進(jìn)一步提出新媒體環(huán)境下中國動畫短片所面臨的三大困境：原創(chuàng)內(nèi)容精品欠缺、受眾范圍狹小、產(chǎn)品營銷能力不足。最后，本文結(jié)合新媒體環(huán)境下傳播技術(shù)的發(fā)展?fàn)顩r，以創(chuàng)作出具有民族特色的中國優(yōu)秀動畫短片為訴求，提出新媒體環(huán)境下中國動畫短片的發(fā)展對策：制作具有創(chuàng)意的高質(zhì)量CG動畫內(nèi)容、構(gòu)建適應(yīng)受眾觀看習(xí)慣的傳播渠道、提升動畫短片產(chǎn)品營銷能力。 本文的創(chuàng)新點(diǎn)是從傳播學(xué)的角度引入了傳播技術(shù)的視角，，結(jié)合新媒體環(huán)境下動畫短片所呈現(xiàn)出的時(shí)代特征，對中國動畫短片的發(fā)展進(jìn)行了較為全面、系統(tǒng)的研究，為中國動畫短片的創(chuàng)新發(fā)展提供了理論指導(dǎo)。
[Abstract]:For a long time, as the most basic part of animation system, animation short film acts as the role of art experiment film. With the continuous development of communication technology, the mode of mass communication has changed from one-way to multi-interactive. The audience began to show a fragmented reading tendency. Animated short films with its short and refined characteristics conform to the shallow reading habits and fragmented reading time of contemporary audience. Commercial animated short films emerge as the times require. Based on the above background, this paper, from the perspective of communication technology, takes the development of Chinese animation short films under the new media environment as the research object. The development process of Chinese animation short film is divided into three stages: the development stage of film as the medium of communication, the stage of the development of the medium of communication based on television, the stage of development of the medium of communication based on network. In the meantime, the author focuses on the "Chinese Animation School", which pushes the Chinese animated short film to the international stage and makes a big splash. It also focuses on three aspects: the creation of the works, the form of dissemination, and the commercial value. This paper summarizes the new features of Chinese animated short films under the new media environment: the grass roots of the creation of works, the interactivity of communication forms, The independence and dependence of commercial value. According to the history and current situation of Chinese animation short film under the new media environment, the paper further points out three difficulties that Chinese animation short film faces under the new media environment: the lack of original content, The audience is narrow, the product marketing ability is insufficient. Finally, this article combines the development situation of the communication technology under the new media environment, in order to create the Chinese outstanding animation short film with the national characteristic as the appeal. The development countermeasures of Chinese animation short films under the new media environment are put forward: making creative CG animation content with high quality, constructing communication channels adapted to the viewing habits of the audience, and promoting the marketing ability of animation short films. The innovation of this paper is to introduce the angle of communication technology from the angle of communication, combine the era characteristic of animation short film under the new media environment, carry on relatively comprehensive and systematic research to the development of Chinese animation short film. It provides theoretical guidance for the innovation and development of Chinese animation short films.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J954

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本文編號：1685526