發(fā)布時(shí)間：2018-03-30 00:29

  本文選題：《晨報(bào)》　切入點(diǎn)：北京早期電影院　出處：《南京藝術(shù)學(xué)院》2013年碩士論文

【摘要】：民國(guó)時(shí)期的各大報(bào)紙上充滿(mǎn)著大大小小、為數(shù)眾多的電影廣告，它們成為我們今天了解當(dāng)時(shí)電影生存狀況的珍貴歷史資料。本文利用民國(guó)報(bào)紙資料豐富的獨(dú)特資源，選取至今還鮮有人涉及過(guò)的《晨報(bào)》電影宣傳這一領(lǐng)域，，通過(guò)對(duì)1916-1928年間《晨報(bào)》上電影廣告的收集、整理和分析，對(duì)早期電影院及電影的宣傳方式、手段、策略進(jìn)行了一次初探，進(jìn)而映射出20世紀(jì)20年代北京電影業(yè)的概況。 20世紀(jì)20年代是北京電影放映業(yè)走向正軌的起始階段。從1907年全北京只有平安一家專(zhuān)業(yè)電影院，到1927年成立華北電影公司，形成華北大聯(lián)盟；從戲院茶館兼職放映電影，到組建專(zhuān)業(yè)的電影院專(zhuān)職放映電影；從1916年開(kāi)辦《晨報(bào)》，到1928年停刊，《晨報(bào)》上一共出現(xiàn)過(guò)15家電影院的信息�？梢哉f(shuō)《晨報(bào)》一路走來(lái)，見(jiàn)證了北京電影放映業(yè)在上世紀(jì)20年代的發(fā)展歷程。 本文以《晨報(bào)》為主要資料，從其廣告等信息層面出發(fā)，初步還原一個(gè)最為接近史實(shí)的北京早期電影院，考察一部分北京早期的電影放映狀況。全文共分五章，第一章介紹了北京早期電影院的格局，第二章介紹了北京早期的電影宣傳策略及廣告形式，第三章介紹了北京早期的電影市場(chǎng)，第四章介紹了北京早期的電影觀眾及其觀影習(xí)俗，第五章以真光電影劇場(chǎng)為例，進(jìn)行個(gè)案分析。
[Abstract]:The great newspapers of the Republic of China were filled with large and small number of film advertisements, which became precious historical materials for us to understand the living conditions of the films of that time today. This paper makes use of the unique resources of the newspapers of the Republic of China, which are rich in materials. Selecting the field of "Morning Post" film propaganda that few people have ever been involved in, through the collection, arrangement and analysis of the film advertisements in the "Morning Post" from 1916 to 1928, the propaganda methods and means for early cinemas and films are also given. This paper makes a preliminary study of the strategy, and then maps out the general situation of Beijing film industry in the 1920s. The 1920s was the beginning stage for Beijing's film screening industry to move on the right track. From 1907, when there was only one professional cinema in Beijing, the North China Film Company was set up in 1927, forming a grand alliance of North China; and movies were shown part-time from theatrical teahouses. From the opening of the Morning Post in 1916 to the discontinuation of its publication in 1928, a total of 15 cinemas appeared on the Morning Post. It can be said that the Morning Post came all the way. Witnessed the Beijing film screening industry in the 1920s development process. Taking the Morning Post as the main material, starting from its advertising and other information levels, this paper preliminarily restores a Beijing early cinema, which is closest to historical facts, and inspects some of the early film screenings in Beijing. The full text is divided into five chapters. The first chapter introduces the pattern of Beijing early cinema, the second chapter introduces the early Beijing film propaganda strategy and advertising form, the third chapter introduces the early Beijing film market. The fourth chapter introduces the early movie audience and their movie-watching customs in Beijing. The fifth chapter takes the Zhenguang Film Theater as an example to carry on the case analysis.
【學(xué)位授予單位】：南京藝術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：J909.2

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 阮久盼;京津地區(qū)的早期電影傳播、產(chǎn)業(yè)及生態(tài)研究（1896-1931）[D];中國(guó)藝術(shù)研究院;2014年

2 劉洋;中國(guó)早期電影消費(fèi)心理嬗變研究（1896-1949）[D];中國(guó)藝術(shù)研究院;2014年

本文編號(hào)：1683574