本文選題：媒介技術(shù)　切入點(diǎn)：彈幕　出處：《電影評(píng)介》2017年14期

【摘要】：正"任何媒介對(duì)個(gè)人和社會(huì)的任何影響,都是由于新的尺度產(chǎn)生的;我們的任何一種延伸,都要在我們的事物中引進(jìn)一種新的尺度"[1],麥克盧漢認(rèn)為媒介技術(shù)是一種新的尺度,肯定了媒介技術(shù)對(duì)于傳播內(nèi)容的重要影響。互聯(lián)網(wǎng)作為一種新的傳播媒介,其最顯著的特征就在于"互動(dòng)性",互動(dòng)性已經(jīng)成為新媒介與傳統(tǒng)媒介之間的重要分界特征之一,這是傳統(tǒng)媒體無(wú)法比擬的優(yōu)勢(shì),新的傳播媒介使信息接受者不再是單純的受眾,而是傳受一體化的互動(dòng)。如今,進(jìn)入web2.0時(shí)
[Abstract]:"any influence of any medium on the individual and on society is the result of a new scale; any extension of us is to introduce a new yardstick into our things" [1], which McLuhan considers media technology to be a new yardstick. Affirming the important impact of media technology on the content of communication. As a new medium of communication, the Internet is characterized by its "interactivity", which has become one of the important characteristics of the demarcation between new media and traditional media, This is the unparalleled advantage of the traditional media, the new media make the information recipient is no longer a simple audience, but the integration of communication and interaction. Now, when entering the web2.0
【作者單位】： 北京師范大學(xué)藝術(shù)與傳媒學(xué)院;
【基金】：2017年度國(guó)家社科基金藝術(shù)學(xué)重大項(xiàng)目《中國(guó)網(wǎng)絡(luò)電影、網(wǎng)絡(luò)劇、網(wǎng)絡(luò)節(jié)目研究》(項(xiàng)目編號(hào):17ZD02)的階段性成果
【分類(lèi)號(hào)】：J905
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本文編號(hào)：1664696