本文選題：視覺(jué)文化　切入點(diǎn)：文化語(yǔ)境　出處：《山東大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：徑視覺(jué)文化語(yǔ)境下,電影、電視作為傳統(tǒng)的視覺(jué)表達(dá)手段在傳播城市文化的同時(shí),微視頻、微電影也憑借著主體的原創(chuàng)性、進(jìn)入的低門(mén)檻、傳播的碎片化和內(nèi)容的后現(xiàn)代而成為視覺(jué)文化語(yǔ)境下,探討新媒介對(duì)城市文化的構(gòu)建和傳播的新的切入點(diǎn)。具體來(lái)看,目前對(duì)兩者關(guān)系的研究主要存在兩方面的空白,一方面研究多關(guān)注新媒介本體的媒介文化、發(fā)展趨勢(shì),從城市角度切入的新媒介研究相對(duì)較少,另一方面,關(guān)于微電影與城市的探討,多集中于宏觀的城市營(yíng)銷(xiāo)、形象傳播等方面,缺乏微觀的研究,對(duì)于如何利用新媒介尤其是“微”媒介來(lái)增進(jìn)城市文化的傳播和認(rèn)同的研究依然處于較薄弱的狀態(tài)。 本文將微電影對(duì)城市文化的傳播和表達(dá)看作一種重要的文化生產(chǎn)形式,首先,對(duì)視覺(jué)文化發(fā)展的當(dāng)下,微電影與城市文化各自的概念和兩者之間的承接和創(chuàng)新關(guān)系進(jìn)行了界定。其次,從空間影像層面、敘事層面和觀念層面由表及里地分析了微電影對(duì)城市文化的表達(dá)和傳播,在空間影像層面,研究了微電影作品中城市意象的選擇與表現(xiàn)手段的獨(dú)特以及微電影的淺表達(dá)所導(dǎo)致的意象能指的漂浮問(wèn)題；在敘事層面,主要研究了微電影區(qū)別于傳統(tǒng)視覺(jué)表現(xiàn)手段,在內(nèi)容敘事上體現(xiàn)出的“小品結(jié)構(gòu)的展現(xiàn)”“網(wǎng)絡(luò)符號(hào)的狂歡”“預(yù)設(shè)語(yǔ)境的表達(dá)”等特點(diǎn),并就其獨(dú)特視聽(tīng)語(yǔ)言進(jìn)行了分析；在觀念層面,主要是抽離出具體的地域文化之后,提煉出網(wǎng)絡(luò)主體對(duì)城市的文化主題的表達(dá)。最后,論文主要著眼于對(duì)微電影的城市文化書(shū)寫(xiě)中存在的“能指的漂浮”“主題的模式化”“兩級(jí)分化”等問(wèn)題,基于此從傳播要素的互動(dòng)整合,主要是傳播主體,即政府、媒體和草根三個(gè)角度并結(jié)合內(nèi)容的創(chuàng)新來(lái)審視的“微”時(shí)代的城市文化傳播之道。 總體而言,微電影作為視覺(jué)文化語(yǔ)境下的新的媒介傳播手段,對(duì)“微電影——城市文化”這一命題的探索,不只是對(duì)“城市——電影”這一研究在新媒介環(huán)境下的承接,考察在新的歷史語(yǔ)境下微電影如何參與城市文化的構(gòu)建表達(dá)以及城市的新媒介營(yíng)銷(xiāo),同時(shí)也是以一種特殊的方式加入對(duì)城市未來(lái)命運(yùn)的自覺(jué)思考,這對(duì)于完善中國(guó)城市文化研究和傳播具有一定的現(xiàn)實(shí)意義。
[Abstract]:In the context of visual culture, film and television, as the traditional means of visual expression, propagate urban culture, while micro-video and micro-film also rely on the originality of the subject to enter the low threshold. In the context of visual culture, the fragmentation of communication and the postmodernism of content have become a new breakthrough point for the construction and dissemination of urban culture by new media. Specifically, there are two main gaps in the study of the relationship between the two. On the one hand, it pays more attention to the media culture and development trend of the new media ontology, and the study of new media from the perspective of the city is relatively few. On the other hand, the discussion on the micro film and the city is mainly focused on the macro city marketing. In the aspect of image communication and so on, the research on how to use the new media, especially the "micro" media, to promote the dissemination and identification of urban culture is still in a relatively weak state. In this paper, the dissemination and expression of urban culture is regarded as an important form of cultural production. First of all, the development of visual culture. The concept of micro-film and urban culture and the relationship between them are defined. Secondly, the expression and spread of micro-film to urban culture are analyzed from the aspects of spatial image, narrative and concept. At the spatial image level, this paper studies the unique choice of urban image and the unique means of expression in micro-film works, and the floating problem of image signifier caused by the shallow expression of micro-film. This paper mainly studies the characteristics of micro-film, which is different from the traditional means of visual expression, such as "the display of sketch structure", "carnival of network symbol", "expression of preset context" and so on, and analyzes its unique audio-visual language. At the conceptual level, mainly after pulling out the specific regional culture, the main body of the network is extracted to express the cultural theme of the city. Finally, The thesis mainly focuses on the problems of "signified floating" theme, "two-level differentiation" and so on, which exist in the urban culture writing of micro-film. Based on this, the main body of communication, that is, the government, is the main body of communication from the interactive integration of the elements of communication. Media and grassroots three angles and content innovation to examine the "micro-" era of urban culture dissemination. In general, as a new means of media communication in the context of visual culture, the exploration of the proposition of "micro-film-urban culture" is not only a continuation of the study of "city-film" in the new media environment. In the new historical context, this paper examines how micro-films participate in the construction and expression of urban culture and the new media marketing of the city, and at the same time add a conscious thought to the future fate of the city in a special way. It is of practical significance to perfect the research and dissemination of Chinese urban culture.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：J905;G206

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