長(zhǎng)白山作為區(qū)域形象符號(hào)在電視紀(jì)錄片傳播中的問題研究
發(fā)布時(shí)間:2018-03-12 17:01
本文選題:紀(jì)錄片 切入點(diǎn):區(qū)域形象理論 出處:《東北師范大學(xué)》2014年碩士論文 論文類型:學(xué)位論文
【摘要】:近年來,吉林省地方政府為了將長(zhǎng)白山打造成為吉林省區(qū)域形象的標(biāo)志性符號(hào),做了兩方面的工作:一是進(jìn)行理論方面的文化挖掘,二是進(jìn)行政府行為的媒介推廣。在媒介推廣的過程中,吉林地方政府運(yùn)用了各種媒介和文本進(jìn)行區(qū)域形象傳播,而在這些媒介和文本中,本文作者認(rèn)為,電視紀(jì)錄片這種呈現(xiàn)方式,能夠最全面、完整的完成媒介推廣的目標(biāo),將長(zhǎng)白山的特點(diǎn)特色集中表現(xiàn)出來,使之成為可以代表吉林區(qū)域形象的標(biāo)志性符號(hào)。 本文梳理出自1949年以來,,以長(zhǎng)白山為題材的5部紀(jì)錄片作品——《長(zhǎng)白山》(1949)、《長(zhǎng)白山》(1979)、《長(zhǎng)白山四季》、《遠(yuǎn)離的愿望》、《長(zhǎng)白山》(2011),對(duì)他們展開分析和闡釋的基礎(chǔ)上,找出它們對(duì)吉林區(qū)域形象推廣過程中起到的作用和效果,并且進(jìn)行分析和鑒別。在這些作品中,本文重點(diǎn)對(duì)作品大型高清人文紀(jì)錄片《長(zhǎng)白山》(2011)進(jìn)行深度解讀和深層剖析,這部作品由中共吉林省委宣傳部、吉林省廣播電影電視局、吉林電視臺(tái)共同打造,有吉林政府投資拍攝,并且是一項(xiàng)省委、省政府重點(diǎn)文化宣傳項(xiàng)目,有著重要的社會(huì)價(jià)值和研究?jī)r(jià)值,在研究中將對(duì)其進(jìn)行文本分析,從而提出存在的問題和解決問題的建議。 本文的研究以區(qū)域形象理論作為理論基礎(chǔ),結(jié)合紀(jì)錄片精神,深入對(duì)山文化的挖掘和長(zhǎng)白山“共存”精神的提煉,分析長(zhǎng)白山作為區(qū)域形象符號(hào),在紀(jì)錄片傳播中的成功之處與存在的問題。
[Abstract]:In recent years, in order to make Changbai Mountain a symbol of the regional image of Jilin Province, the local government of Jilin Province has done two aspects of work: one is to carry out cultural excavations in theory. In the process of media promotion, Jilin local government uses various media and texts for regional image dissemination, and in these media and texts, the author thinks, This kind of presentation mode of TV documentary can complete the target of media promotion completely and concentrate the characteristics of Changbai Mountain and make it the iconic symbol which can represent the image of Jilin region. This paper reviews five documentary works on Changbai Mountain since 1949-"Changbai Mountain", "Changbai Mountain", "Changbai Mountain", "Changbai Mountain", "four Seasons of Changbai Mountain", "wish to be far away", "Changbai Mountain", and "Changbai Mountain", on the basis of their analysis and interpretation. Find out their role and effect in the process of promoting Jilin regional image, and analyze and identify these works. In these works, this paper focuses on the deep interpretation and deep analysis of the large-scale high-definition humanistic documentary "Changbai Mountain" 2011). This work was jointly created by the propaganda Department of the CPC Jilin Provincial Party Committee, the Jilin Provincial Radio, Film and Television Bureau, and Jilin Television Station. It was invested by the Jilin government to shoot and was a key cultural propaganda project of the provincial party committee and provincial government. It has the important social value and the research value, will carry on the text analysis to it in the research, thus puts forward the existence question and the solution proposal. Based on the theory of regional image and the spirit of documentaries, the research of this paper deeply excavates the mountain culture and extracts the spirit of "coexistence" of Changbai Mountain, and analyzes the Changbai Mountain as the symbol of regional image. The success and problems in documentary dissemination.
【學(xué)位授予單位】:東北師范大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:J952
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