本文選題：《還珠格格》　切入點：彈幕　出處：《青年記者》2016年27期 　論文類型：期刊論文

【摘要】：正以彈幕平臺作為網(wǎng)絡互動媒介,在傳播過程中,這種互動會使受眾態(tài)度產生變化嗎?本文選擇1998年版電視劇《還珠格格》為研究對象,選取活躍于彈幕社區(qū)并且具有二次觀看《還珠格格》視頻經(jīng)驗的網(wǎng)友為研究樣本,分析網(wǎng)絡熒屏互動對受眾理解角色形象的影響。網(wǎng)絡熒屏互動模式由于網(wǎng)絡渠道開放,互動媒介開始通過聯(lián)結跨越空間的網(wǎng)絡端口來實現(xiàn)傳播互動,受眾與受眾平等地進行意見交流。網(wǎng)
[Abstract]:With a barrage of interactive media as a network platform, in the communication process, this interaction will make the audience attitude change? The 1998 version of the TV series "Huanzhugege" as the research object, select the active in the community and has a barrage of two times to watch "Huanzhugege > video experience of users as research samples, analysis of the impact of network TV understanding the role of interactive image on the audience. The network screen interactive mode as the network channels open, interactive media began to cross the space through the connection port to achieve network communication, the audience and the audience was equal in opinion net exchange.

【作者單位】： 成都理工大學傳播科學與藝術學院;
【分類號】：G206;J905
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本文編號：1578859