本文關(guān)鍵詞： 鏡頭 鏡頭組接 企業(yè)電視宣傳片 剪輯 鏡頭語言　出處：《河北師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：電視宣傳中最基本的構(gòu)成元素就是影像，是電視宣傳的根本。因此，電視畫面的形式是基于多標(biāo)準(zhǔn)的行為，它有存在的理由，在電視畫面編輯中是一種新的存在。所以電視畫面的表現(xiàn)形式就不那么單一，相對復(fù)雜。完整的電視作品的攝影者的整體構(gòu)思、規(guī)劃主要利用電視特殊的形象思維和方法，通過大量的晶狀體采集眾多的材料加工而成，依靠連接鏡頭，我們可以完成鏡頭銜接的作品，表達(dá)一定的意義。企業(yè)電視宣傳片這一類鏡頭存在延續(xù)的基本就是要保證欣賞者能從宣傳片中體會企業(yè)所要傳遞的信息，所以在進(jìn)行后期剪輯時要符合影視的編輯規(guī)律。 畫面鏡頭順序的組接能夠直接影響視聽語言所要表述的意思，可能影響它的連續(xù)性，鏡頭畫面的組接需要有主次排列秩序，觀眾自然會感受到平順連續(xù)，相反就會覺得跳躍、沖突、有不適感。剪輯主要依托鏡頭之間上下連續(xù)而存在，是鏡頭組接的一個技術(shù)節(jié)點。剪輯的最起碼要求就是通順流暢，剪輯的連貫性需要剪接者對鏡頭的次序有一個很好的把握，能夠明確開始和結(jié)束之間的關(guān)聯(lián)，邏輯思維中的下一個鏡頭是鏡頭畫面剪接的重中之重，直接影響它們之間的復(fù)雜關(guān)系，混亂會引發(fā)受眾模糊，甚至迷失更多精彩內(nèi)容，，觀眾的觀看欲望會失去。 企業(yè)電視宣傳片匯集視聽語言的所有，宣傳片自身具有的較高的直觀性和概括性。作為營銷手段更直白更概括更具有說服力。企業(yè)電視宣傳片作為影視表現(xiàn)的一部分，可以更加厚實詳盡的展現(xiàn)企業(yè)的文化形象、商品資料和本身價值以及企業(yè)文化底蘊(yùn)。 本文著手于企業(yè)電視宣傳片作為一個方向著重介紹鏡頭組接的內(nèi)容，研究企業(yè)電視宣傳片的鏡頭組接，以此來提升企業(yè)宣傳片的影視制作手法。
[Abstract]:The most basic component of TV propaganda is the image, which is the root of TV propaganda. Therefore, the form of television picture is based on multi-standard behavior, and it has a reason to exist. It is a new existence in the editing of TV pictures. Therefore, the manifestation of TV pictures is not so single and relatively complex. The overall conception and planning of the photographers of complete television works mainly use the special thinking and methods of television images. Through a large number of lens collection, a large number of materials are processed, and by connecting the lens, we can complete the work of lens cohesion. The basic reason for the continuation of this kind of lens is to ensure that the viewer can understand the information that the enterprise wants to transmit from the propaganda film, so it is necessary to conform to the editing law of the film and television in the later period of editing. The sequence of shots can directly affect the meaning of the audiovisual language, and may affect its continuity. The sequence of the shots needs to be arranged in the primary and secondary order, so the audience will naturally feel smooth and continuous. On the contrary, they will feel the jump. Conflicts, discomfort. Clips mainly rely on the lens up and down continuous and exist, is a technical node of the lens group. The minimum requirement of the clip is smooth and smooth. The coherence of a clip requires that the splitter have a good grasp of the sequence of shots, that the connection between the beginning and the end is clear, and that the next lens in logical thinking is the top priority of the splicing of the shot. It has a direct impact on the complex relationship between them, confusion will cause the audience to obscure, or even lose more wonderful content, the audience's desire to watch will be lost. Enterprise TV propaganda film is a collection of audio-visual language, the propaganda film itself has a high intuitive and generalizability. As a marketing means, it is more straightforward, more general and more persuasive. Enterprise television propaganda film as part of the film and television performance, Can show the cultural image of the enterprise, commodity information and its own value, as well as corporate culture in a more substantial and detailed manner. This paper begins to introduce the content of lens group as a direction of enterprise TV propaganda film, and study the lens group connection of enterprise TV propaganda film, so as to improve the film and television production technique of enterprise propaganda film.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J959

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本文編號：1555986