本文關(guān)鍵詞： 卡通動(dòng)畫頻道 電視頻道 包裝 欄目 定位　出處：《西安工程大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：卡通動(dòng)畫頻道是以播放卡通動(dòng)畫類節(jié)目為主要內(nèi)容的專業(yè)性電視頻道。自2004年起，湖南金鷹卡通頻道、上海炫動(dòng)卡通頻道、北京卡酷動(dòng)畫頻道等國內(nèi)卡通動(dòng)畫頻道相繼開播，這些新型的卡通動(dòng)畫頻道為國內(nèi)的動(dòng)漫產(chǎn)業(yè)提供了良好的平臺(tái)。同時(shí)，卡通動(dòng)畫頻道作為電視頻道的后起之秀，由于信息多元化，頻道同質(zhì)化，導(dǎo)致卡通動(dòng)畫頻道面臨著諸多競爭與挑戰(zhàn)。要想在眾多電視頻道中脫穎而出，卡通動(dòng)畫頻道就必須找尋適合自己的頻道包裝方式。 卡通動(dòng)畫頻道的包裝是一個(gè)實(shí)踐性很強(qiáng)的課題，如果光從理論層面上去研究是遠(yuǎn)遠(yuǎn)不夠的，，還需要與實(shí)踐相結(jié)合，縱向梳理卡通動(dòng)畫頻道包裝的實(shí)施研究，同時(shí)進(jìn)行橫向的具體分析。 本文借鑒已有的電視媒體理論知識(shí)，用理性的思維方式深入的探討卡通動(dòng)畫頻道包裝的各個(gè)方面。綜合運(yùn)用了文獻(xiàn)調(diào)研、比較分析、案例研究等方法，以卡通動(dòng)畫頻道的產(chǎn)生與現(xiàn)狀為切入點(diǎn)。從現(xiàn)今國內(nèi)卡通動(dòng)畫頻道整體包裝的視角出發(fā)，分別對(duì)卡通動(dòng)畫頻道的定位、受眾心理、視聽識(shí)別進(jìn)行細(xì)致分析，并通過對(duì)國內(nèi)現(xiàn)有的不同電視臺(tái)卡通動(dòng)畫頻道的典型案例來進(jìn)行具體剖析。從頻道識(shí)別、形象宣傳、欄目包裝、導(dǎo)視系統(tǒng)、宣傳語系、字幕設(shè)計(jì)等六個(gè)方面對(duì)整個(gè)卡通動(dòng)畫頻道包裝具體的應(yīng)用進(jìn)行系統(tǒng)的梳理。在梳理的過程中，鑒于理論知識(shí)的基礎(chǔ)上利用對(duì)比分析、案例研究的手法對(duì)卡通動(dòng)畫頻道包裝的具體實(shí)施進(jìn)行深入分析，同時(shí)提出相關(guān)的設(shè)計(jì)原理與策略。在分析研究的過程中，總結(jié)歸納出國內(nèi)現(xiàn)有卡通動(dòng)畫頻道的包裝中存在的幾點(diǎn)誤區(qū)與不足：頻道定位不明確，整體包裝華而不實(shí)，欄目趨于低齡化，節(jié)目質(zhì)量良莠不齊等問題。并同時(shí)通過問卷調(diào)查的形式為研究結(jié)論進(jìn)行了證實(shí)。最終尋求造成其現(xiàn)象的根本原因，并鮮明的提出細(xì)分受眾群體，簡潔化包裝，發(fā)展離播包裝，開辦自制欄目等觀點(diǎn)，為今后電視工作者提供綿薄之力。
[Abstract]:Cartoon Animation Channel is a professional TV channel with cartoon animation programs as its main content. Since 2004, domestic cartoon channels such as Hunan Golden Eagle Cartoon Channel, Shanghai Xuan Motion Cartoon Channel, Beijing Cachu Animation Channel and other domestic cartoon channels have started broadcasting one after another. These new cartoon channels provide a good platform for the domestic animation industry. At the same time, cartoon animation channels as a rising star of television channels, because of the diversity of information, channel homogeneity, In order to stand out among many TV channels, cartoon animation channels must find their own channel packaging methods. The packaging of cartoon animation channel is a very practical subject. If it is not enough to study it from the theoretical level, it is necessary to combine it with practice, and to sort out the implementation research of cartoon animation channel packaging longitudinally. At the same time, carry on the horizontal concrete analysis. This article draws lessons from the existing television media theory knowledge, deeply discusses each aspect of the cartoon animation channel packaging with the rational thinking way, synthetically uses the literature investigation, the comparative analysis, the case study and so on the method, From the perspective of the overall packaging of cartoon animation channels in China, this paper makes a detailed analysis of the location, audience psychology and audio-visual recognition of cartoon animation channels. And by analyzing the typical cases of cartoon animation channels of different TV stations in China. From channel identification, image publicity, column packaging, visual guidance system, publicity language, Subtitle design and other six aspects of the cartoon channel packaging specific applications are systematically combed. In the process of combing, in view of the theoretical knowledge of the use of comparative analysis, The method of case study deeply analyzes the implementation of cartoon channel packaging, and puts forward the relevant design principles and strategies. Summarized and summarized the existing cartoon animation channels in the packaging of several errors and shortcomings: the channel positioning is not clear, the overall package is flashy, columns tend to younger age, At the same time, through the form of questionnaire survey, the author verifies the conclusion of the research. Finally, it seeks for the root cause of the phenomenon, and puts forward clearly the subdivision of the audience groups, simplicity of packaging, development of off-air packaging. Open self-made columns and other views, for the future TV workers to provide a modest force.
【學(xué)位授予單位】：西安工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J524;J954

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相關(guān)期刊論文 前2條

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本文編號(hào)：1546034