本文關(guān)鍵詞： “小黃人” 高概念 營銷掛鉤點 創(chuàng)新 技術(shù)瓶頸 投融資體系改革　出處：《四川戲劇》2017年02期 　論文類型：期刊論文

【摘要】：好萊塢電影產(chǎn)業(yè)以營銷指導(dǎo)創(chuàng)意的運營模式使高概念電影大發(fā)展�！靶↑S人”系列電影有著典型的高概念特征,制作方在其創(chuàng)意中設(shè)置了一系列營銷掛鉤點,這些以營銷為導(dǎo)向的創(chuàng)意環(huán)節(jié)保證了電影在商業(yè)上的成功,也給中國動畫電影內(nèi)容精品化的實現(xiàn)與發(fā)展帶來啟示:中國動畫電影應(yīng)根據(jù)國外市場和國內(nèi)市場的目標定位,有選擇地使用和處理普適與特色題材;平衡借鑒與創(chuàng)新,對普通人的當(dāng)下生活進行關(guān)懷,追求敘事創(chuàng)新;進行投融資體系改革,構(gòu)建多元投融資體系。
[Abstract]:The Hollywood film industry has developed high-concept films with a marketing guided creative operating model. The "Little Yellow Man" series has a typical high concept feature, and producers have set up a series of marketing links in their ideas. These market-oriented creative links ensure the commercial success of the film, and also bring enlightenment to the realization and development of the fine content of the Chinese animation film: the Chinese animation film should be positioned according to the target of the foreign market and the domestic market. Selectively use and deal with universal and characteristic themes; balance reference and innovation, care for the current life of ordinary people, pursue narrative innovation; carry out the reform of investment and financing system, and build a diversified investment and financing system.
【作者單位】： 河南平頂山學(xué)院新聞與傳播學(xué)院;中國海洋大學(xué)管理學(xué)院;

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