發(fā)布時間：2018-01-24 13:46

  本文關鍵詞： 電影衍生品 《畫皮2》 視覺 交互設計 東方新魔幻　出處：《河北大學》2013年碩士論文　論文類型：學位論文

【摘要】：電影衍生產(chǎn)品的設計在電影后產(chǎn)品體系中扮演著重要角色，對電影市場的拓展與開發(fā)具有重要的意義，它是表達一部影片最有力的象征符號，它不僅能反映影片的背景，更能表達影片的精神文化內(nèi)涵與美學風尚。我們今天的電影衍生品越來越呈現(xiàn)出它跨專業(yè)、跨學科，甚至是跨文化的特性，所以，本文力求運用整體的系統(tǒng)觀來分析、解讀電影衍生品設計深刻的內(nèi)涵與外延，并把其置于不斷發(fā)展的動態(tài)語境中來研究和探討。 以大型魔幻電影《畫皮2》為典型案例，對其衍生品形象的視覺設計分別從美學、設計學、社會學、心理學、符號學、生態(tài)學、大眾藝術文學等相關學科進行系統(tǒng)的研究和探索。通過對電影《畫皮2》的文化定位、表現(xiàn)手法，以及創(chuàng)作風格的深入研究，依次通過電影劇情模式、結(jié)構(gòu)、影片元素、人物分析、道具衍生等方面進行了詳細的分析與闡述，同時對受眾心理訴求做了多種假想與猜測，結(jié)合影片風格與內(nèi)容要求，得到了初步的設計方案，并通過導師的精心指導和團隊的努力打造與創(chuàng)作，終于完成了計劃內(nèi)衍生產(chǎn)品的制作，并順利的投降市場，受到廣大觀眾的喜愛與支持。 基于《畫皮2》衍生品設計案例的實踐，，文章最后探討了電影衍生產(chǎn)品視覺設計的新語境，分別從產(chǎn)品造型、色彩與材質(zhì)三方面對電影衍生產(chǎn)品設計提出了新的要求，對設計者的設計思維方式進行了系統(tǒng)的分析，并提出交互設計理念應合理的融入電影衍生產(chǎn)品的設計制作之中。深入研究電影所傳遞出的文化精神與內(nèi)涵，突出文脈的延續(xù)性，強調(diào)原型形象的主導性，注重原型性格和題材的不斷豐富和完善。并通過原型形象的不斷重復，強化目標用戶的記憶，增強記憶聯(lián)想，形成“蔓延激活”效應。挖掘如何通過電影文化語境與電影衍生品形象構(gòu)建出和諧的的視覺效果，以期對我國電影衍生品的發(fā)展有所裨益。
[Abstract]:The design of film derivative products plays an important role in the system of post-film products, and plays an important role in the development and development of the film market. It is the most powerful symbol to express a film. It can not only reflect the background of the film, but also express the spiritual and cultural connotation of the film and aesthetic fashion. Today's film derivatives are increasingly showing its cross-professional, interdisciplinary, and even cross-cultural characteristics, so. This paper tries to use the whole system view to analyze, interpret the deep connotation and extension of the film derivative design, and put it into the dynamic context of continuous development to study and discuss. Taking the large-scale magic film Picture 2 as a typical case, the visual design of its derivative image is from aesthetics, design, sociology, psychology, semiotics, ecology. Through the cultural orientation, expression techniques, and creative style of the film "Picture 2" in-depth study, followed by the film plot model, structure. Film elements, character analysis, prop derivation and other aspects of the detailed analysis and elaboration, at the same time to the audience psychological demands made a variety of hypothetical and guess, combined with the film style and content requirements. Obtained the preliminary design plan, and through the tutor's careful instruction and the team's effort creation and the creation, finally completed the plan the derivative product production, and smoothly surrenders to the market. By the broad audience's love and support. Based on the practice of the derivative design case, the paper finally discusses the new context of the visual design of the film derivative product, respectively from the product modeling. Color and material three aspects of the film derivative product design put forward new requirements, the designer of the design of the way of thinking were systematically analyzed. And put forward that the concept of interactive design should be reasonably integrated into the design and production of film derivative products, in-depth study of the cultural spirit and connotation of the film, highlight the continuity of the context, emphasizing the leading role of the archetypal image. Pay attention to the archetypal character and the subject matter continuously enrich and consummate. And through the archetypal image repeated unceasingly, strengthens the target user's memory, strengthens the memory association. Forming the effect of "spreading and activating" and excavating how to construct a harmonious visual effect through the context of film culture and the image of film derivative, in order to benefit the development of film derivatives in China.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J524;J905

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