本文關(guān)鍵詞： 電影衍生品 《畫皮2》 視覺 交互設(shè)計(jì) 東方新魔幻　出處：《河北大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：電影衍生產(chǎn)品的設(shè)計(jì)在電影后產(chǎn)品體系中扮演著重要角色，對(duì)電影市場(chǎng)的拓展與開發(fā)具有重要的意義，它是表達(dá)一部影片最有力的象征符號(hào)，它不僅能反映影片的背景，更能表達(dá)影片的精神文化內(nèi)涵與美學(xué)風(fēng)尚。我們今天的電影衍生品越來越呈現(xiàn)出它跨專業(yè)、跨學(xué)科，甚至是跨文化的特性，所以，本文力求運(yùn)用整體的系統(tǒng)觀來分析、解讀電影衍生品設(shè)計(jì)深刻的內(nèi)涵與外延，并把其置于不斷發(fā)展的動(dòng)態(tài)語境中來研究和探討。 以大型魔幻電影《畫皮2》為典型案例，對(duì)其衍生品形象的視覺設(shè)計(jì)分別從美學(xué)、設(shè)計(jì)學(xué)、社會(huì)學(xué)、心理學(xué)、符號(hào)學(xué)、生態(tài)學(xué)、大眾藝術(shù)文學(xué)等相關(guān)學(xué)科進(jìn)行系統(tǒng)的研究和探索。通過對(duì)電影《畫皮2》的文化定位、表現(xiàn)手法，以及創(chuàng)作風(fēng)格的深入研究，依次通過電影劇情模式、結(jié)構(gòu)、影片元素、人物分析、道具衍生等方面進(jìn)行了詳細(xì)的分析與闡述，同時(shí)對(duì)受眾心理訴求做了多種假想與猜測(cè)，結(jié)合影片風(fēng)格與內(nèi)容要求，得到了初步的設(shè)計(jì)方案，并通過導(dǎo)師的精心指導(dǎo)和團(tuán)隊(duì)的努力打造與創(chuàng)作，終于完成了計(jì)劃內(nèi)衍生產(chǎn)品的制作，并順利的投降市場(chǎng)，受到廣大觀眾的喜愛與支持。 基于《畫皮2》衍生品設(shè)計(jì)案例的實(shí)踐，，文章最后探討了電影衍生產(chǎn)品視覺設(shè)計(jì)的新語境，分別從產(chǎn)品造型、色彩與材質(zhì)三方面對(duì)電影衍生產(chǎn)品設(shè)計(jì)提出了新的要求，對(duì)設(shè)計(jì)者的設(shè)計(jì)思維方式進(jìn)行了系統(tǒng)的分析，并提出交互設(shè)計(jì)理念應(yīng)合理的融入電影衍生產(chǎn)品的設(shè)計(jì)制作之中。深入研究電影所傳遞出的文化精神與內(nèi)涵，突出文脈的延續(xù)性，強(qiáng)調(diào)原型形象的主導(dǎo)性，注重原型性格和題材的不斷豐富和完善。并通過原型形象的不斷重復(fù)，強(qiáng)化目標(biāo)用戶的記憶，增強(qiáng)記憶聯(lián)想，形成“蔓延激活”效應(yīng)。挖掘如何通過電影文化語境與電影衍生品形象構(gòu)建出和諧的的視覺效果，以期對(duì)我國(guó)電影衍生品的發(fā)展有所裨益。
[Abstract]:The design of film derivative products plays an important role in the system of post-film products, and plays an important role in the development and development of the film market. It is the most powerful symbol to express a film. It can not only reflect the background of the film, but also express the spiritual and cultural connotation of the film and aesthetic fashion. Today's film derivatives are increasingly showing its cross-professional, interdisciplinary, and even cross-cultural characteristics, so. This paper tries to use the whole system view to analyze, interpret the deep connotation and extension of the film derivative design, and put it into the dynamic context of continuous development to study and discuss. Taking the large-scale magic film Picture 2 as a typical case, the visual design of its derivative image is from aesthetics, design, sociology, psychology, semiotics, ecology. Through the cultural orientation, expression techniques, and creative style of the film "Picture 2" in-depth study, followed by the film plot model, structure. Film elements, character analysis, prop derivation and other aspects of the detailed analysis and elaboration, at the same time to the audience psychological demands made a variety of hypothetical and guess, combined with the film style and content requirements. Obtained the preliminary design plan, and through the tutor's careful instruction and the team's effort creation and the creation, finally completed the plan the derivative product production, and smoothly surrenders to the market. By the broad audience's love and support. Based on the practice of the derivative design case, the paper finally discusses the new context of the visual design of the film derivative product, respectively from the product modeling. Color and material three aspects of the film derivative product design put forward new requirements, the designer of the design of the way of thinking were systematically analyzed. And put forward that the concept of interactive design should be reasonably integrated into the design and production of film derivative products, in-depth study of the cultural spirit and connotation of the film, highlight the continuity of the context, emphasizing the leading role of the archetypal image. Pay attention to the archetypal character and the subject matter continuously enrich and consummate. And through the archetypal image repeated unceasingly, strengthens the target user's memory, strengthens the memory association. Forming the effect of "spreading and activating" and excavating how to construct a harmonious visual effect through the context of film culture and the image of film derivative, in order to benefit the development of film derivatives in China.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J524;J905

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