本文關(guān)鍵詞： 市場收入 中國電影產(chǎn)業(yè) 影視行業(yè) 國內(nèi)影視 衍生產(chǎn)業(yè) 影視產(chǎn)業(yè) 中國電影市場 迪士尼 植入廣告 《星球大戰(zhàn)》 　出處：《中國電影市場》2016年07期 　論文類型：期刊論文

【摘要】：正在海外,一部優(yōu)秀影片的衍生品收益,往往占據(jù)影片整體市場收入的70%。相比之下,中國影視產(chǎn)業(yè)的近100%的收入來自電影票房。可以說,這是我國影視行業(yè)發(fā)展與發(fā)達國家的差距,但是同時,這也預示著國內(nèi)影視產(chǎn)業(yè)在邁向衍生品領(lǐng)域所具有的巨大市場前景。衍生品是電影產(chǎn)業(yè)鏈中重要的一環(huán),也是將IP價值變現(xiàn)的有效途徑之一。衍生品不僅能提高電影企業(yè)抗風險能力,同時也更符合今后中國電影行業(yè)的發(fā)展趨勢。它已經(jīng)成為中國電影產(chǎn)業(yè)必須面對的課題。目前,我國越來越多
[Abstract]:Overseas, derivative earnings from a good film tend to account for 70% of the overall market revenue. By contrast, nearly 100% of China's film and television industry derives from the box office. This is the gap between China's film and television industry and developed countries, but at the same time, it also indicates that the domestic film and television industry has a huge market prospect in the field of derivatives, which is an important part of the film industry chain. It is also one of the effective ways to realize IP value. Derivatives can not only improve the ability of film companies to resist risks. At the same time, it is more in line with the development trend of Chinese film industry in the future. It has become a subject that the Chinese film industry must face. At present, more and more Chinese film industry is facing
【分類號】：J943
【正文快照】： 在海外,一部優(yōu)秀影片的衍生品收益,往往占據(jù)影片整體市場收入的70%。相比之下,中國影視產(chǎn)業(yè)的近100%的收入來自電影票房�？梢哉f,這是我國影視行業(yè)發(fā)展與發(fā)達國家的差距,但是同時,這也預示著國內(nèi)影視產(chǎn)業(yè)在邁向衍生品領(lǐng)域所具有的巨大市場前景。衍生品是電影產(chǎn)業(yè)鏈中重要的一，

本文編號：1456201