本文關鍵詞：電視穿越劇敘事文本與傳播效果研究　出處：《湖南師范大學》2013年碩士論文　論文類型：學位論文

  更多相關文章： 穿越劇 電視 敘事 傳播 媒介素養(yǎng)

【摘要】：電視穿越劇是一種新興的影視劇類型,鮮明標志是其劇情或多或少涉及到穿越時空這一話題。近年來,隨著《宮》、《步步驚心》等劇的熱播,電視穿越劇逐漸成為國內(nèi)電視劇市場上炙手可熱的新貴。從社會語境來看,我國已進入消費社會,人們消費電視劇的欲望與日俱增,但國內(nèi)的電視劇卻存在著類型單一、創(chuàng)意匱乏等問題,不能滿足觀眾的需求,這為電視穿越劇的興起提供了契機。同時,網(wǎng)絡上穿越文學風行,數(shù)量繁多、內(nèi)容豐富的穿越題材小說既為電視穿越劇提供了劇本來源,又為其積累了一定的受眾基礎,這是電視穿越劇得以風行的社會土壤。而從其自身觀之,電視穿越劇一方面因襲了歷史劇和言情劇的諸多要素,通過公式化的情節(jié)、定型化的人物、圖解式的視覺形象拉近了與觀眾的距離,另一方面又通過巧妙設計不同時空的人物之間的沖突,不僅讓劇情煥然一新,人物形象也塑造得血肉豐滿,這正好契合了當前的市場需求和觀眾需求。 從敘事學的視角來看,電視穿越劇是一種敘事的藝術,其成功之處在于運用各種敘事技巧為觀眾講述了一個個鮮活生動的故事。首先,電視穿越劇在二元對立基礎上構(gòu)建起靈活多變的文本結(jié)構(gòu),讓電視穿越劇的劇情環(huán)環(huán)相扣、跌宕起伏,為觀眾提供勝負未卜的對抗性游戲：其次,電視穿越劇靈活運用陌生化策略,通過敘事情境的創(chuàng)新,讓觀眾與主角一起分享亦真亦幻的穿越夢；再次,電視穿越劇通過延宕策略的靈活運用,使得劇情懸念迭出,讓觀眾在對劇情的猜測和印證中收獲一種玩智力游戲的快感。這些都是電視穿越劇在激烈的市場競爭中致勝的法寶,也是值得其他類型電視劇學習和借鑒之處。但與此同時,我們也有必要辯證看待電視穿越劇的成功,因為在其引人入勝的敘事表象下,也隱藏了消費主義以及后現(xiàn)代主義等意識形態(tài)的訴求。 從傳播學的視角來看,電視穿越劇的熱播是一個值得關注的傳播現(xiàn)象。首先,受眾觀看電視穿越劇,得到了好奇心理、補償心理的滿足,并獲得了優(yōu)越感；其次,不同的受眾對電視穿越劇進行了不同方式的解讀,傾向式解讀的受眾完全認可電視穿越劇的熱播,協(xié)商式解讀的受眾部分認可電視穿越劇的娛樂功能,但結(jié)合自身的經(jīng)驗和價值觀進行了理性的批判,對抗式解讀的受眾則對電視穿越劇進行反向解讀。這一方面體現(xiàn)了受眾在解讀文本時所具有的主動性,另一方面也反映出電視穿越劇本身存在諸多問題。盡管實證調(diào)研表明,電視穿越劇最大的傳播效果是“娛樂身心”,但是其長期傳播,還是可能會對受眾尤其是青少年產(chǎn)生潛移默化的負面影響。 因此,本文最后對電視穿越劇的現(xiàn)實隱憂進行了深刻的反思,指出目前電視穿越劇存在情節(jié)離奇荒誕、價值觀導向有誤等問題。電視穿越劇要想健康發(fā)展,不僅需要傳者尊重歷史本位,在借鑒其他類型電視劇成功經(jīng)驗的基礎上努力創(chuàng)新,處理好價值觀導向和市場需求之間的關系,而且受眾也需要培養(yǎng)自身獲取、分析、評價及傳播信息的能力,努力提升自己的媒介素養(yǎng),理性解讀電視穿越劇。
[Abstract]:Is a new type of TV drama TV drama, the plot is distinctive signs of more or less related to this topic through time. In recent years, with the < < house > > etc., startling step by step dramas, TV drama has gradually become a hot domestic TV drama market upstart. From the social context, China has entered the consumer society, people's consumption desire TV but domestic TV drama grow with each passing day, but there is a single type of problem, lack of creativity, can not meet the needs of the audience, which provides an opportunity for the rise of television drama. At the same time, through the network literature popular, there are a large number of rich content, through the theme of novels for the TV drama script provides sources, but also accumulated a foundation for the audience, this is TV through the drama are popular in the social soil. And from their own point of view, TV drama hand inherited Many elements of the historical drama and Romance Drama, the formulaic plot, stereotyped characters, graphic visual image with the audience closer to the distance, on the other hand through the conflict between the characters cleverly designed different time and space, not only let the story characters have made it take on an altogether new aspect, flesh and blood, this just fit the current market demand and the needs of the audience.
From the narrative perspective, is a kind of narrative art of TV drama, its success lies in using various narrative techniques tells a vivid story to the audience. First of all, based on the TV drama two yuan opposition to build up the flexible structure of the text, let the TV drama through the interlocking plot, and the ups and downs, provided to see an adversarial game for the audience. Secondly, TV drama through the flexible use of defamiliarization strategy, through the innovation of the narrative context, let the audience to share with the protagonist through the dream Yizhenyihuan; again, the TV drama through the flexible use of delay strategy, making the story full of suspense, let the audience in the harvest guess and confirm to the plot of a play game pleasure. These are the magic TV drama in the fierce competition in the market success, it is worth learning from other types of TV dramas But at the same time, it is necessary for us to dialectically view the success of TV drama Shaoxing opera, because its appealing narrative appearance also hides the ideology of consumerism and post-modernism.
From the perspective of communication, TV drama hit is a noteworthy phenomenon. First of all, the audience watch the TV drama, the curious psychology, psychological compensation satisfaction, and get a sense of superiority; secondly, different audiences of different ways of TV drama, reading tendency the audience fully recognized TV Chuanyue drama hit, the audience recognized part of deliberative interpretation of the TV drama through the entertainment function, but with their own experience and values of rational criticism, oppositional reading audience of TV drama through reverse interpretation. This reflects the initiative of the audience in the interpretation in the text, on the other hand also reflects the TV Chuanyue drama has many problems. Although empirical research shows that the television drama through the biggest communication effect is "entertainment", but its long-term. Sowing can still have a negative impact on the audience, especially the teenagers.
Therefore, this paper carried out a profound reflection of reality TV drama worries, pointed out that the current TV drama has fantastic plots, value orientation error and other issues. To the healthy development of TV drama, not only need to pass to respect the history standard, on the basis of the innovation type of TV experience, handle the relationship between value orientation and market demand, but also need to develop their own audience acquisition, analysis, evaluation and dissemination of information, to improve their media literacy, rational interpretation of TV drama.

【學位授予單位】：湖南師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J905;G206

【參考文獻】

相關期刊論文 前10條

1 姜磊;;穿越劇走紅熒屏的深層原因探析[J];安徽文學(下半月);2011年08期

2 劉子嫣;;對穿越劇的探索性研究[J];今傳媒;2011年03期

3 王嬌嬌;;關于穿越劇熱播原因的分析——以《步步驚心》為例[J];今傳媒;2011年12期

4 寇曉潔;;穿越劇熱播背后的冷思考[J];今傳媒;2012年03期

5 杜瑩杰;李薛;;穿越電視劇的敘事特點[J];重慶郵電大學學報(社會科學版);2012年03期

6 劉原;;探析電視穿越劇現(xiàn)象——電視劇《神話》研討會綜述[J];當代電視;2010年03期

7 郝建;電視劇的兩種敘事者[J];當代電影;1997年06期

8 王艷玲;張晴晴;;當下電視穿越劇的隱憂與反思[J];短篇小說(原創(chuàng)版);2012年04期

9 許哲敏;;穿越劇流行背后的文化癥候探析[J];電視研究;2011年11期

10 任思燕;;穿越類電視劇熱潮探析[J];電影評介;2011年05期

相關碩士學位論文 前2條

1 金夢姝;電視穿越劇審美文化的敘事學解讀[D];遼寧大學;2011年

2 居正華;論狄更斯自傳體小說中的人物二元對立[D];上海外國語大學;2009年

，

本文編號：1423321