發(fā)布時(shí)間：2018-01-11 17:07

  本文關(guān)鍵詞：《科學(xué)發(fā)展鑄輝煌》傳播范式研究　出處：《湖南大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 科學(xué)發(fā)展觀 科普紀(jì)錄片 科學(xué)發(fā)展鑄輝煌 傳播范式

【摘要】：科普紀(jì)錄片是以傳播科學(xué)知識(shí)內(nèi)容為特色的一種紀(jì)錄片，通過科普紀(jì)錄片這一傳播媒介，進(jìn)行科學(xué)知識(shí)、科學(xué)方法和科學(xué)精神的傳播，鼓勵(lì)全社會(huì)遵循科學(xué)發(fā)展規(guī)律，形成尊重科學(xué)的良好氛圍。 不同于一般的科普紀(jì)錄片主要的是科技知識(shí)的傳播與科技在生產(chǎn)實(shí)踐中的應(yīng)用介紹，《科學(xué)發(fā)展鑄輝煌》除了傳播各領(lǐng)域的科技知識(shí)外，還特別我國十年發(fā)展期間的重要科學(xué)決策，在社會(huì)經(jīng)濟(jì)發(fā)展過程的科學(xué)理念、科學(xué)思維以及處理社會(huì)發(fā)展重大問題的科學(xué)方法。從科技傳播角度來說，《科學(xué)發(fā)展鑄輝煌》是一部一部向人民群眾普及科學(xué)發(fā)展觀，推動(dòng)社會(huì)科學(xué)發(fā)展、和諧發(fā)展、可持續(xù)發(fā)展的大科普作品。 該作品堪稱大型科普紀(jì)錄片經(jīng)典之作，題材宏大、內(nèi)容豐富、畫面震撼、歷史縱深感強(qiáng)，連續(xù)7集，集集相扣，一氣呵成，突顯一種獨(dú)特的紀(jì)錄片傳播范式。 傳播范式是一種媒介模式，涉及傳播結(jié)構(gòu)、傳播過程和傳播符號(hào)的語法、句法、節(jié)奏和風(fēng)格。對(duì)科普紀(jì)錄片來說，其傳播范式的研究重點(diǎn)是其傳播結(jié)構(gòu)和傳播符號(hào)，亦是本文主要的研究?jī)?nèi)容。 《科學(xué)發(fā)展鑄輝煌》以中央電視臺(tái)為傳播主體，以科學(xué)發(fā)展觀指導(dǎo)下中國各領(lǐng)域的科學(xué)發(fā)展成就為傳播內(nèi)容，以電視媒體和網(wǎng)絡(luò)媒體為傳播媒介，以全體人民為受眾，通過環(huán)境認(rèn)知、價(jià)值形成與維護(hù)、社會(huì)行為示范實(shí)現(xiàn)良好的傳播效果。區(qū)別于一般的科普紀(jì)錄片，《科學(xué)發(fā)展鑄輝煌》在傳播結(jié)構(gòu)上具有傳播受眾普遍性和內(nèi)容故事性、科學(xué)普及多樣性和傳播效果多重性的特點(diǎn)。 紀(jì)錄片的傳播符號(hào)包括畫面符號(hào)和聲音符號(hào)。在畫面符號(hào)上，《科學(xué)發(fā)展鑄輝煌》呈現(xiàn)出特點(diǎn)：各地實(shí)拍鑄就史詩畫面、文獻(xiàn)使用真實(shí)還原史料、三維動(dòng)畫立體展現(xiàn)歷史、概念性主體具象化表達(dá)、影像細(xì)節(jié)捕捉動(dòng)人心弦。在聲音符號(hào)的運(yùn)用上表現(xiàn)為：解說詞補(bǔ)充畫面；音響語言烘托氛圍；音樂語言畫外點(diǎn)睛。該紀(jì)錄片傳播符號(hào)具有的創(chuàng)新點(diǎn)：傳播符號(hào)表現(xiàn)極大的張力；基于平民化視角進(jìn)行傳播符號(hào)的創(chuàng)作；創(chuàng)新傳播符號(hào)的表現(xiàn)形式，增加趣味性和觀賞性。 《科學(xué)發(fā)展鑄輝煌》取得了良好的傳播效果，但總體而言，目前我國科普紀(jì)錄片面臨著制作跟不上市場(chǎng)需求的困境，從《科學(xué)發(fā)展鑄輝煌》的成功，我們可以看到，在制作科普紀(jì)錄片時(shí)：1、融入科學(xué)精神，緊緊圍繞科學(xué)議題，讓觀眾在科學(xué)性和趣味性結(jié)合的科普紀(jì)錄片中接受科學(xué)思想和科學(xué)精神的熏陶；2、科普紀(jì)錄片要注重人文精神的結(jié)合，讓科普紀(jì)錄片不再高高在上，而是真正地融入到人們的日常生活中；3、科普紀(jì)錄片在制作和傳播上要緊跟時(shí)代潮流，融合新媒體，拓展傳播媒介，加強(qiáng)運(yùn)用新技術(shù)，，創(chuàng)新傳播符號(hào)的表現(xiàn)形式。
[Abstract]:Popular science documentary is a kind of documentary which is characterized by the dissemination of scientific knowledge, through which scientific knowledge, scientific methods and scientific spirit are spread through the media of popular science documentary. Encourage the whole society to follow the law of scientific development and form a good atmosphere of respecting science. Different from the general popular science documentary, it is mainly about the spread of science and technology knowledge and the application of science and technology in production practice. In addition to the dissemination of science and technology knowledge in various fields, "Science Development casting brilliance". In particular, the important scientific decision-making during the ten years of development of our country, the scientific idea, the scientific thinking and the scientific method of dealing with the major problems of social development in the process of social and economic development. From the angle of science and technology communication. "Science Development casts splendor" is a great popular work that popularizes the concept of scientific development to the masses of the people, promotes the development of social sciences, and develops harmoniously and sustainably. This work can be called large-scale popular science documentary classic, the subject matter is grand, the content is rich, the picture shocks, the historical depth feeling is strong, successive 7 episodes, the collection withdraws, completes with one eye. Highlight a unique documentary communication paradigm. Communication paradigm is a media model, which involves the structure of communication, the process of communication and the grammar, syntax, rhythm and style of communication symbols. The research focus of its communication paradigm is its communication structure and symbols, which is also the main research content of this paper. China Central Television (CCTV) is the main body of communication, China's scientific development achievements in various fields under the guidance of the scientific development concept are the content of communication, and television and network media are the media. Through the environmental cognition, the value formation and the maintenance, the social behavior demonstration realizes the good communication effect, is different from the general science popularization documentary. In the communication structure, it has the characteristics of the universality of the audience and the content of the story, the popularization of the diversity of science and the multiplicity of the effect of communication. The communication symbols of the documentary include picture symbols and sound symbols. On the screen symbols, "Science Development casting brilliance" presents its characteristics: the actual shooting of epic pictures in various places, and the use of authentic historical materials in the literature. Three-dimensional animation shows history, conceptual subject concrete expression, image details capture exciting. In the use of sound symbols as follows: the interpretation of the supplementary screen; Sound language contrast atmosphere; The innovation of the documentary communication symbol: the great tension of the communication symbol; The creation of communication symbols based on the perspective of populace; Innovative forms of communication symbols, increase interest and appreciation. "Science development and brilliant development" has achieved good communication effect, but generally speaking, our country science popularization documentary film is facing the predicament of not keeping up with the market demand at present, from the success of "science development cast brilliant". We can see that when making the popular science documentary, when making the popular science documentary, we should integrate into the scientific spirit, closely revolve around the science topic, let the audience accept the influence of the scientific thought and the scientific spirit in the popular science documentary which combines the science and the interest; 2, the popular science documentary should pay attention to the combination of the humanistic spirit, so that the popular science documentary is no longer elevated, but truly integrated into people's daily life; Thirdly, the production and dissemination of popular science documentaries should keep up with the trend of the times, integrate new media, expand the media, strengthen the use of new technologies, and innovate the forms of expression of communication symbols.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J952;G206

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