發(fā)布時(shí)間：2018-01-08 10:13

  本文關(guān)鍵詞：國(guó)內(nèi)影視同質(zhì)化現(xiàn)象研究　出處：《長(zhǎng)安大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 影視 期待視野 同質(zhì)化 陌生化

【摘要】：文化隔閡在時(shí)代發(fā)展過(guò)程中逐漸被打破,這主要是源于造成文化隔閡的地理位置這一重要因素如今已被人們輕易跨越,科技的飛速發(fā)展,文明的日益進(jìn)步都讓區(qū)域化限制大大降低,而各類不同文化之間的交流也由于衛(wèi)星、網(wǎng)絡(luò)、傳媒的加入,更加密切而頻繁,文化融合在這樣的交叉中越來(lái)越多,文化同質(zhì)化也隨之產(chǎn)生。與此同時(shí),文化強(qiáng)勢(shì)國(guó)家及團(tuán)體有意識(shí)的對(duì)文化弱勢(shì)者進(jìn)行的文化侵入和發(fā)展進(jìn)步過(guò)程中人類主觀意愿的需要等因素也都在扮演著文化同質(zhì)化的幫手。隨著信息技術(shù)的發(fā)展,文化同質(zhì)化引起了眾多學(xué)者的關(guān)注,而文化同質(zhì)化中的重要部分便是影視的同質(zhì)化現(xiàn)象。隨著社會(huì)發(fā)展程度提高,各大媒體更加清晰的認(rèn)識(shí)到把握受眾欣賞要求、熟悉市場(chǎng)運(yùn)作狀態(tài)對(duì)于影視作品成功與否的重要性,從而加強(qiáng)對(duì)受眾“期待視野”的探究,緊跟市場(chǎng)步伐,不斷地調(diào)整節(jié)目類型,努力適應(yīng)受眾的需要,適應(yīng)市場(chǎng)機(jī)制,以期贏得高收視率。在藝術(shù)欣賞中,“關(guān)注受眾”原本對(duì)藝術(shù)發(fā)展是具有積極意義的,但若僅僅追求經(jīng)濟(jì)利益,拋開(kāi)了影視藝術(shù)作品應(yīng)有的藝術(shù)性,一味的迎合、討好受眾,這不但于影視發(fā)展無(wú)益,反而會(huì)使影視同質(zhì)化愈演愈烈。同質(zhì)化的重要表現(xiàn)之一就是“抄”,雖然也有不少人提出,同質(zhì)化的創(chuàng)作模式能夠讓創(chuàng)作者緊抓時(shí)代熱點(diǎn),握住市場(chǎng)規(guī)律,從而在逐漸地抄中獲得創(chuàng)作靈感、尋找受眾關(guān)注點(diǎn),并最終實(shí)現(xiàn)“超越”。但是經(jīng)過(guò)近年來(lái)影視產(chǎn)業(yè)各個(gè)環(huán)節(jié)的實(shí)踐證明,“抄”并非影視發(fā)展的有效手段。本文從文化同質(zhì)化入手,探析當(dāng)下中國(guó)的影視同質(zhì)化現(xiàn)象。分析影視受眾的審美需求和“期待視野”,總結(jié)出當(dāng)下國(guó)內(nèi)影視的同質(zhì)化表現(xiàn)和成因。面對(duì)當(dāng)前國(guó)內(nèi)影視同質(zhì)化帶來(lái)的創(chuàng)銷工作瓶頸劣勢(shì)明顯和受眾審美疲勞突出的問(wèn)題,探索整改之道,期望通過(guò)合理利用受眾接受,實(shí)現(xiàn)影視突圍,將影視作品做得有高度、有深度、有厚度,從同質(zhì)化回歸藝術(shù)本質(zhì),以多姿多彩的方式去博得受眾喜愛(ài)。
[Abstract]:Cultural estrangement has been broken in the development of the times, which is mainly due to the geographical location of cultural estrangement, which has been easily crossed by people and the rapid development of science and technology. The increasing progress of civilization has greatly reduced the limitation of regionalization, and the communication among different cultures is becoming closer and more frequent because of the participation of satellites, networks and media, and cultural integration is becoming more and more common in such intersections. At the same time, the cultural homogenization also came into being. Cultural strong countries and groups are also playing the role of the helper of cultural homogenization in the process of cultural invasion and development progress of the cultural weak people and the needs of human subjective will. With the development of information technology. . Cultural homogeneity has attracted the attention of many scholars, and the important part of cultural homogenization is the phenomenon of film and television homogenization. The major media have a clearer understanding of the audience appreciation requirements, familiar with the importance of market operation for the success of film and television works, so as to strengthen the audience "expected vision" to explore, closely follow the pace of the market. Constantly adjust the types of programs, try to adapt to the needs of the audience, adapt to the market mechanism, in order to win high ratings. In art appreciation, "focus on the audience" is originally of positive significance to the development of art. But if we only pursue economic interests, put aside the art of film and television works of art, blindly cater to, please the audience, this is not only beneficial to the development of film and television. One of the important manifestations of homogenization is "copying", although many people have suggested that the creation mode of homogenization can make creators grasp the hot spot of the times and grasp the market law. In order to gradually copy the creative inspiration, find the audience focus, and finally achieve "transcendence". But in recent years, the film and television industry in various aspects of the practice proved. "copy" is not an effective means for the development of film and television. This paper analyzes the phenomenon of film and television homogeneity in China from the perspective of cultural homogeneity, and analyzes the aesthetic needs of film and television audience and the "horizon of expectation". Summary of the current domestic film and television homogenization performance and causes. In the face of the current domestic film and television homogenization caused by the obvious bottleneck disadvantage and audience aesthetic fatigue problems, explore the way of rectification. Through the rational use of audience acceptance, achieve film and television breakthrough, film and television works to do a high, depth, thickness, from homogeneity back to the nature of art, in a colorful way to win the audience love.
【學(xué)位授予單位】：長(zhǎng)安大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：J905

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本文編號(hào)：1396683