本文關(guān)鍵詞：中國(guó)影視作品走進(jìn)拉美市場(chǎng)的問題調(diào)研與分析　出處：《新聞傳播》2016年15期 　論文類型：期刊論文

  更多相關(guān)文章： 中國(guó)影視作品 拉美市場(chǎng) 推廣 傳播 國(guó)家形象

【摘要】：在全球化時(shí)代,作為大眾傳播媒介和意識(shí)形態(tài)載體,影視作品以其獨(dú)特的藝術(shù)形式,在傳播國(guó)家文化、構(gòu)建國(guó)家形象方面占有重要的地位,為擔(dān)任起國(guó)家形象的國(guó)際傳播重任,正在變革和轉(zhuǎn)型中的中國(guó)影視業(yè)開始更多地參與全球競(jìng)爭(zhēng),積極開拓海外市場(chǎng)。目前,中國(guó)影視劇在國(guó)際上主要有四塊目標(biāo)市場(chǎng):亞太市場(chǎng)、以北美為主的美洲市場(chǎng),以及歐洲、非洲市場(chǎng)。本項(xiàng)調(diào)研立足拉丁美洲市場(chǎng),通過(guò)發(fā)放網(wǎng)絡(luò)問卷,重點(diǎn)調(diào)查拉美觀眾的觀影渠道、觀影頻率、對(duì)中國(guó)影視作品的評(píng)價(jià)等幾項(xiàng)指標(biāo),研究分析中國(guó)影視作品在拉美市場(chǎng)推廣傳播過(guò)程中出現(xiàn)的問題,探討中國(guó)影視作品在構(gòu)建國(guó)家形象、提升國(guó)家影響力方面起到的作用及不足之處。
[Abstract]:In the era of globalization, as a mass media and ideological carrier, film and television plays an important role in spreading national culture and constructing national image with its unique artistic form. In order to act as the national image of the international communication responsibility, the Chinese film and television industry in the process of change and transformation began to participate more in global competition, and actively open up overseas markets. There are four target markets for Chinese movies and TV series in the world: Asia-Pacific market, North American market, Europe and Africa market. This research is based on Latin American market and distributes online questionnaire. Focus on the Latin American audience viewing channels, viewing frequency, the evaluation of Chinese film and television works and other indicators, research and analysis of Chinese film and television works in the Latin American market in the process of promotion and dissemination of problems. This paper discusses the role and deficiency of Chinese film and television works in constructing national image and promoting national influence.
【作者單位】： 浙江外國(guó)語(yǔ)學(xué)院;
【基金】：2014年度浙江省教育廳課題(項(xiàng)目編號(hào):Y201430496) 2014年度浙江外國(guó)語(yǔ)學(xué)院拉美所課題結(jié)項(xiàng)成果
【分類號(hào)】：J992.6
【正文快照】： 引言 2014年7月,習(xí)近平總書記訪問巴西時(shí)提出構(gòu)建“五位一體”的中拉關(guān)系新格局,并強(qiáng)調(diào)人文上互學(xué)互鑒與政治、經(jīng)濟(jì)和外交同等重要。相比快速發(fā)展的中拉政治、經(jīng)貿(mào)關(guān)系,中國(guó)與拉美的文化往來(lái)目前還只停留在傳統(tǒng)文化交流層面,而影視作品作為一種生動(dòng)的影像語(yǔ)言和文化載體,未能，

本文編號(hào)：1388678