本文是留學(xué)生市場營銷專業(yè)Term Paper范文，主要內(nèi)容是講述營銷研究作為一種工具，如何幫助企業(yè)組織在識別客戶的需求和欲望

1.Marketing Research:
A business organization usually exists to accomplish certain long-term goals and objectives besides satisfying customer's needs and wants. However, the satisfaction of such needs and wants requires an appropriate understanding of the basic customer's needs and how such wants could be transformed into different wants. Essentially the marketing research is a tool that helps a business organization in the identification of customer's needs and wants and how such needs and wants could be fulfilled. Thus the marketing research serves dual purposes by first identification the range of opportunities that a business organization may capitalize and the appropriate marketing mix that could be used for satisfying such needs and wants. A marketing strategy that is based on the marketing research usually enable a business organization to have better focus on its long-term goals and objectives by consistently modifying the firm's marketing mix according to the demands of the target market.

2.Business Orientation:

3.Marketing Mix:

3.1.Product:
3.2.Place Strategy:
3.3.Price Strategy:
3.4.Promotion Strategy:
3.5.People:
3.6.Process:
3.7.Physical Evidence: