本文是留學(xué)生marketing essay，主要內(nèi)容是講述全球越來越多的公司正在新的環(huán)境中尋找機(jī)會(huì)，為他們提供機(jī)會(huì)，，如何更好地利用他們的長期目標(biāo)。

1. Introduction to the Topic:
Increasingly the whole world is collapsing into the global village as markets are becoming global in nature. The different goods and services that one consumed on daily basis are mostly manufactured in foreign countries (Cateora & Graham, 2005). Multinational and global companies are increasingly finding opportunities in the new environment that provide them to opportunity to better utilize their long-term goals and objectives (CzinKota, 2007). However, there are certain factors that work as impediment in the way of multinational and global companies and undoubtedly such factors could be termed as cultural factors. A slight misunderstanding of the cultural factors might not only make it hard for the organization to accomplish its long-term goals and objectives, in certain cases it could result in complete failures of business organization (Briscoe, 2004). This is especially true in case of culturally bound products and services that requires increase adaptation (Hollensen, 2007).

Table of Contents
1. Introduction to the Topic: 3
2. B&W Zeppelin iPod docks: 4
3. Retail Strategy of B&W Zeppelin iPod docks: 6
4. Promotion Strategy for B&W Zeppelin: 8
5. Glocalization Continuum: 10
6. Conclusion: 12
7. Works Cited 13