1. Introduction介紹

在當(dāng)代社會(huì)性別研究中，普遍認(rèn)為男性氣概的主要形式與社會(huì)權(quán)力的主要形式相關(guān)聯(lián)。在當(dāng)代資本主義的討論，它被認(rèn)為是最強(qiáng)大的機(jī)構(gòu)，除非主要國家，是跨國企業(yè)在全球市場的經(jīng)營。這些突出的事實(shí)很少被放在一起。以前的論文（Connell 1998）認(rèn)為他們應(yīng)該和全球企業(yè)經(jīng)濟(jì)可能是一個(gè)新的霸權(quán)的男性氣質(zhì)模式的設(shè)置，，特別是在全球流動(dòng)的管理人員發(fā)現(xiàn)。這一模式提出了跨國經(jīng)營的男性氣概。我們現(xiàn)在重新考慮作者的注意：我們感謝我們的回答者，他們的時(shí)間和他們的勇氣，在討論困難問題的磁帶上。作者感謝羅克雷奇默，一個(gè)特殊的面試。Arising in the 1990s, franchising is by no means a novel concept to us. Catering and hotels have witnessed a noticeable growth of franchising. As a tool of business expansion, franchising is playing a more and more important role. A full discussion about the opportunities and challenges that might occur in franchising of hospitality industry porvides an insight of how it functions, and how it has made so many sucessful precedents in business world. The research further shows that business management with good branding awareness and marketing strategies reaps rich harvests in franchising. The Mexican fast food Chipotle is a booming chain restaurant, however, when considering entering Chinese market, an adjustment in accordance with Chinese culture, economics and politics is essential. Chipotle needs to work on attracting potential franchisees in China as well as providing effective solutions such as the utilization of social media for promotion their Mexican fast food.


Table of contents:
1.Introduction 2
2.Critically reviews the different academic opinions related to the issues of franchising. 2
2.1  The background, history, different point of views about franchising. 3
2.2  The opportunities and issues arising from franchising in terms of branding promotion and marketing strategy and so on... (small an example) 5
3.Franchising practice of Chipotle( Mexican fast food) 7
4. Conclusions 11
5. References 12

5. References文獻(xiàn)

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