本文主要講述銷售信息交流，營銷管理可以看作是在一個組織的利益與目標(biāo)市場營銷能更好的通信增值功能，，是營銷管理的綜合領(lǐng)域。

Marketing management may be regarded as a value-added function within an organization that benefit an organization through better communication with its target market as marketing communication is an integrated field of marketing management (Ouester et al., 2005). All the organizations whether for profit, or not for profit have different stakeholders with whom it consistently interact, however the success of the communication essentially depends on how best the organization's marketing management perform its job by tailoring its messages taking into consideration the target market of the organization (Blythe, 2008). The cognitive approach to marketing communication may be regarded as a two step process where the target audience realize a problem and then make decisions to solve the problems. According to Fill (2009) the problem has been defined as the "perceived difference between an individual's ideal state and reality". On the other hand, the decision may involved taking the appropriate steps to solve the dilemma that the individual or group encounter that has been realized in the first step.

Table of Contents

1. Cognitive Approach in Marketing Communication: 3
2. Marketing Positioning: 4
3. Information Sources: 5
4. Works Cited 8