營銷管理可以被視為一個不斷發(fā)展的領域，不僅有利于組織，是參與有形產(chǎn)品的制造和分銷，但其使用的情況下，服務越來越重要。

Marketing management may be regarded as an evolving field that not only benefits organization that is involved in the manufacturing and distribution of tangible products but its use in case of services and event increasingly gaining significance  (Kotler & Armstrong, 2003). London Olympics is one such significant event that will took place this year is distinguished in a sense as the city has the privilege to hold such games before in 1908 and 1948. However, the world at large has changed remarkably from the time when the Olympics were held last time.  Realizing the significance of the London Olympics and issues confronted in the marketing management of the event, efforts will be made in this paper to point out that how the pricing decisions could be taken for the event that could maximize the potential payoff from the event and accomplish the desired objectives. For this purpose, the writer will provide consultation Williamson that what sort of pricing strategies he should use to accomplish the desired objectives.

Table of Contents

1. Introduction to the Topic: 3

2. Tradeoff Confronted Williamson: 3
3. Pricing Strategy adopted and Different Sports: 4
4. Characteristics of Good Pricing Strategy: 5
5. Recommendations to Williamson: 7
6. Marketing Mix Strategies to Ensure Proper Demand for Tickets: 9
6.1. Product: 9
6.2. Promotion: 10
6.3. Pricing: 10
6.4. Place: 10
7. Conclusion: 11
8. Works Cited 12