在本文的第一部分將進(jìn)行評(píng)估戰(zhàn)略地位，，第二部分處理公司的外部環(huán)境。第三部分直接調(diào)查，下一步如何參與價(jià)值增值過(guò)程。

Next is a UK based clothing retailer that manufactured and markets its own brands of clothing, footwear, and home products around UK (Next, 2012).  The organization has been consistently extending its geographic market and the firm now operates more than 550 stores not only in different parts of UK but also in Ireland, Europe, Asia and Middle East. Next is regarded as one of the dominant players in UK clothing market and this could be judged from the fact that the firm total revenue has been 3406.5 million GBP during the year 2010 and operating income of 529.8 million GBP (Next, 2010). Realizing the significance of Next in the UK clothing industry and the unique strategies that Next has been pursuing that has enabled the organization to occupy one of leading position in the UK clothing market, efforts will be directed in this report to critically investigate the strategic position of the firm. The paper has been organized into three major sections. In the first part of the paper the strategic position of Next will be evaluated, while the part two deal with the external environment of the firm. In the third part of the paper efforts will be directed to investigate that how Next has been involved in the value-addition process that will lead towards the presentation that how sustainable is the Next position in the UK clothing industry.

Table of Contents
1. Introduction: 3
2. Strategic Position of Next: 3
2.1. Competitive Advantage Analysis: 4
2.2. Competitive Strategy Analysis: 5
3. External Influences and Drivers Affecting Next: 6
3.1. PESTEL Analysis: 6
3.1.1. Political Factors: 7
3.1.2. Economic Factors: 8
3.1.3. Sociological Factors: 8
3.1.4. Technological Factors: 8
3.1.5. Environmental Factors: 9
3.1.6. Legal Factors: 9
3.2. Porter's Five Factor Analysis: 10
3.2.1. Power of Suppliers: 10
3.2.2. Bargaining Power of Customers: 10
3.2.3. Threats of New Entrants: 11
3.2.4. Threats of Substitute: 11
3.2.5. Rivalry among Current Competitors: 12
4. The Value Adding Activities of Next: 12
4.1. Resource Audit: 12
4.2. The Value Chain Analysis: 13
5. Conclusion: 14
6. Works Cited 17