本文是留學(xué)生mba essay，主要內(nèi)容是對(duì)于易捷的國際化戰(zhàn)略進(jìn)行深度分析。

Table of Contents

1. Introduction to Topic: 3

The airline industry in different parts of the world has been going through a tremendous transformation process due to recent technological development (Barney, 2002). On the one hand, the competition in the market has been intensified, while on the other hand a range of low cost carriers is emerging on the scene that offer comparable services with far less price than the elite carrier provide to its customers. easyJet is one such organization that has been very successful in its efforts to capitalize such opportunities. The organization that has grown phenomenally since its formation has accomplished remarkable growth through internal and external expansion (easyJet, 2010). The internal expansion that the firm realizes is mostly through its aggressive internalization strategy, while the external growth that the firm has been enjoying could be attributed to the firm's mergers and acquisition strategy where the firm has acquired a number of UK and European airline careers (Data Monitor, 2010).

2. PESTLE Analysis: 3
2.1. Political Factors: 4
2.2. Economic Factors: 4
2.3. Sociological Factors: 5
2.4. Technological Factors: 5
2.5. Legal Factors: 6
2.6. Environmental Factors: 6
3. Seeking Opportunities in India: 7
3.1. Rivalry amongst existing Firm: 7
3.2. Threats of Substitute Products: 8
3.3. Power of Buyers: 8
3.4. Power of Suppliers: 9
3.5. Threats of New Entrants: 9
4. Conclusion: 10
5. Works Cited 11