【摘要】：隨著大數(shù)據(jù)、圖像識(shí)別、人工智能等技術(shù)的不斷發(fā)展,信息分析正變得越來(lái)越高效和便捷,而在信息觸摸階段(直接對(duì)一手?jǐn)?shù)據(jù)源的收集)還有一些不完美的地方。例如訪談法需要受訪談?wù)叩膮⑴c互動(dòng),或許因?yàn)榈K于情面等原因,這樣互動(dòng)的結(jié)果可能并不是受訪談?wù)邇?nèi)心最真實(shí)的寫照;而測(cè)驗(yàn)法則需要避免相關(guān)因素的干擾,而很多時(shí)候,干擾是無(wú)法避免的。在上述背景下,本文提出一個(gè)基于書店地理位置的店售書目顯著展面分析方案——Table Shopping Outstanding Books Catalog方案,簡(jiǎn)稱TSOBC方案。TSOBC是直接面對(duì)消費(fèi)-讀者撲面而來(lái)的,書店展示圖書位置上的書目。TSOBC方案是對(duì)TSOBC這類一手?jǐn)?shù)據(jù)源收集、整理、歸納、分析的一個(gè)方式。該方案的優(yōu)點(diǎn)是徒步丈量、多元素比較、照相多于文字、客觀性、無(wú)干擾性、后期研究可以根據(jù)它本身的特點(diǎn)矯正之前的結(jié)果。傳統(tǒng)紙張印刷的內(nèi)容,包括報(bào)刊、雜志、圖書等。其信息價(jià)值在信息大爆炸的互聯(lián)網(wǎng)時(shí)代似乎有些勢(shì)微。各種電腦、智能手機(jī)等熒屏顯示,相當(dāng)程度上替代了傳統(tǒng)紙張印刷品。本文認(rèn)為,與熒屏顯示的信息相比較,傳統(tǒng)紙張售賣書目仍然具有其可賣性。人們基于各種需求,而去搜索、獲取信息。當(dāng)其探索沖動(dòng)需要購(gòu)買過(guò)程(經(jīng)濟(jì)代價(jià))才能滿足,且這種探索沖動(dòng)并沒(méi)有被免費(fèi)的互聯(lián)網(wǎng)信息所淹沒(méi),那么說(shuō)明這種交換是符合一般市場(chǎng)規(guī)律的。本文將傳統(tǒng)紙張印刷品銷售終端,分為TSOBC實(shí)例、TSOBC特例、非TSOBC模式對(duì)象三類進(jìn)行論述。TSOBC實(shí)例是書店TSOBC受周邊環(huán)境多因素影響;TSOBC特例是書店TSOBC受周邊環(huán)境單一因素影響;非TSOBC模式對(duì)象是書店TSOBC幾乎不受周邊環(huán)境因素影響。TSOBC的擺放是市場(chǎng)本身的行為,是相當(dāng)敏感的一手?jǐn)?shù)據(jù)源,其可能是未來(lái)人群的消費(fèi)動(dòng)向和興趣愛(ài)好,是非常能反應(yīng)周邊消費(fèi)者需求的指示劑。TSOBC方案作為信息觸摸階段收集分析的一個(gè)例證,因?yàn)榫哂休^強(qiáng)的擴(kuò)展性,其也可以是對(duì)其他一手?jǐn)?shù)據(jù)源收集與分析的參考。在現(xiàn)有書刊發(fā)行充分流通的情況下,本文的研究發(fā)現(xiàn),消費(fèi)-讀者選取書店一定程度上受到書店周域經(jīng)濟(jì)繁榮指數(shù)的制約。店售書目的內(nèi)容與販賣市場(chǎng)所在區(qū)域多種因素相關(guān),例如交通、房?jī)r(jià)、商鋪密度等因素。
[Abstract]:With the development of big data, image recognition, artificial intelligence and other technologies, information analysis is becoming more and more efficient and convenient. For example, interviews require interviewees' participation in interaction, perhaps for reasons such as emotional factors, so the result of such interaction may not be the truest portrayal of the interviewee's heart. And test rules need to avoid interference with relevant factors, and in many cases, interference is unavoidable. Under the above background, this paper puts forward an analysis scheme of obvious exhibition area of bookshop bibliography based on the location of bookstores-Table Shopping Outstanding Books Catalog scheme, for short, TSOBC scheme. TSOBC is faced directly with consumption-reader. Bookstores display bibliographies on the location of books. The TSOBC scheme is a way to collect, organize, summarize and analyze such primary data sources as TSOBC. The advantages of this scheme are foot measurement, multi-element comparison, photography more than words, objectivity and non-interference, and the results of the later study can be corrected according to its own characteristics. The content of traditional paper printing, including newspapers, magazines, books and so on. Its information value in the information explosion of the Internet era seems to have some potential. A variety of computers, smart phones and other screen display, to a large extent, a replacement for traditional paper printing. In this paper, compared with the information displayed on screen, the traditional bibliography of paper sale still has its marketability. People search for information based on a variety of needs. When the search impulse requires the purchase process (the economic cost), and the search impulse is not overwhelmed by free Internet information, then the exchange is in line with the general market law. In this paper, the traditional paper print sales terminal is divided into three categories: TSOBC case, TSOBC special case, non-TSOBC mode object. The TSOBC example is that the bookshop TSOBC is affected by many factors around the environment, the TSOBC special case is the bookstore is affected by the single factor of the surrounding environment. The non-TSOBC model is that the bookshop TSOBC is almost unaffected by the surrounding environmental factors. The placement of TSOBC is the behavior of the market itself and is a very sensitive source of data. It may be the consumption trend and interest of the people in the future. TSOBC scheme is an example of information collection and analysis in touch stage, because of its strong expansibility, it can also be a reference for the collection and analysis of other primary data sources. Under the condition of sufficient circulation of existing books and periodicals, this paper finds that the choice of consumption-reader bookstores is restricted to some extent by the index of economic prosperity in the bookstores. The content of the catalogue is related to many factors, such as transportation, house price, shop density and so on.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：G350

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本文編號(hào)：2413468